Self-employment is gaining attractiveness in Ukraine, according to the 2013 Amway Global Entrepreneurship Report. In fact, among Ukrainians under 30 years old, and those living in the West and South regions, positive attitudes toward entrepreneurship are some of the highest in our entire study — at 83%.
Recent advances in infrastructure, agriculture and the business start-up environment in Ukraine are likely contributing to the positive outlook.
- Money talks: When compared to the international average, respondents from Ukraine overwhelmingly state that the most appealing reason to start a business is the prospect of a second income.
- Location matters: Respondents living in Kiev see it differently, choosing “self-fulfillment” as a motivator to starting a business at a higher rate than their fellow countrymen.
- Gender does not: In Ukraine, there is no gender gap in positivity toward entrepreneurship.
- Any age: In contrast to most other countries surveyed, respondents over the age of 30 are just as leary as self employment as a good choice for themselves as their younger countrymen. Maturity and experience do not lessen the fear of failure.
- Business friendly: Ukrainian respondents see “low bureaucracy” as an important factor to the foundation of business. They see their regulatory, media and social environment — despite recent forward momentum — as neither friendly nor unfriendly. (See below.)
Amway looks forward to its second decade of doing business in Ukraine as well as continuing to study, sharpen and socialize ideas for keeping the entrepreneurial spirit alive and well there.