Quality assured

Pull any cleaning product off your shelf at home. Do you know how much that product is quality-tested before it gets to you?

We can tell you, if it’s one of our Amway home care brands.

Amway Quality Assurance lab analysts perform hundreds of tests a day on our surface, dish and laundry care products made in our U.S.-based manufacturing plants to ensure they meet our exacting quality standards.

That amounts to 124,000 tests every year on raw ingredients, finished products and even packaging — just for home products made in Ada, Michigan. Our home care products made in Belgium, China, India and Vietnam are tested with the same rigor. All to ensure our products always look, smell and perform exactly as promised by the scientists who created the formulas — and that they are safe for your family.

We don’t have to be that exacting. No regulatory agency in the world requires that much testing.

We do it for one reason: to ensure the more than 3 million people worldwide who proudly use and sell Amway products are getting the quality they deserve — in every package.


Our global family

Andrea Clark and Sri Soekarmoen McCarthy, members of our global public relations team, continue to share their experiences on a recent visit to Amway Vietnam.

It was a sunny November day in Nha Trang, a beautiful seaside city in central Vietnam facing the South China Sea.

Sri McCarthy and I accompanied two of our Amway Vietnam colleagues and the chairman of Khanh Hoa Funds to present educational scholarship to under-privileged children.

We were fortunate to visit five of the families who received the scholarships and hear about their school progress. We met grandparents, single mothers, siblings and other caregivers, all of whom welcomed us into their homes, offering us tea or water.

Despite their circumstances, they were able to thrive, and they proudly showed us pictures of their children or grandchildren and their report cards.

At the end of the day, we visited 11-year-old Le Dinh Nguyen Tri Thoi. When he was younger, he suffered from an untreated illness that caused him to lose his hearing. He struggles with some subjects but excels at math and science. His smile pulled at my heart and made me grateful that we work at a company that supports children like Le Dinh Nguyen Tri Thoi, helping them achieve their potential.

Through the Amway One by One Campaign for Children, we are committed to help children be children — making sure that they have the opportunity to live, laugh and learn.

Have we done enough for those children? No. While we can’t change the lives of all children in Nha Tran over overnight, we can do it if we join together. We can do it one by one.

You can see more photos from our trip at the Amway Facebook page.


Three, four, five

Sri Soekarmoen McCarthy, a member of our global public relations team, recently shared her experiences while visiting Amway Thailand.

After that trip, she and Andrea Clark, director of Amway Global Public Relations, continued on to visit Amway Vietnam. Read on…

Andrea Clark and I flew more than 980 kilometers (564 miles) over Cambodia from Thailand to Vietnam. Our experiences while visiting our friends at Amway Vietnam are best told with the numbers three, four and five.


We visited three different cities in three days to tackle three public relations assignments.  We met with our colleagues from the Amway Vietnam Public Relations team in Ho Chi Minh City. We interviewed Amway Business Owners in Hanoi. And we met with officials from the People’s Committee of Schooling Fund’s in Nha Trang.


The four ABOs we interviewed were from Ho Chi Minh City and Hanoi. Prior to joining Amway, one used to own an advertising agency, another owned a pharmacy and the other two were a real estate agent and a human resources professional.

While talking about their Amway businesses, they said that having financial independence is great, but having the freedom to run their own business and control their daily schedule was the primary motivation for becoming ABOs.  Amway has allowed them to focus on their families and raise their children while working in a less stressful job.


Five years ago, Amway began operating in Vietnam. Since then, Amway Vietnam has championed children’s welfare and education through the Amway One by One Campaign for Children.  During our visit, we were happy to support that effort.  Andrea presented a check for US $10,000 to the Khanh Hoa People Committee’s Office to provide scholarships to underprivileged children in Nha Trang.  We visited five of the children who received the scholarship. (Come back to the Amway Insider later this week to learn one recipient’s story.)

We experienced a lot in those three days and three cities, and we have more stories to tell you about the ABOs and our experiences in Nha Trang. In the meantime, check out some photos from our trip at the Amway Facebook page.


Visible Progress

Amway’s manufacturing expansion is well under way.  The seven-site, $375 million project is geared toward building an infrastructure that will continue to provide quality nutrition, beauty and home products to the world for decades to come.

Recent visitors to construction sites in the U.S. states of California, Washington and Michigan have seen great advancements, as have visitors to the Tamil Nadu, India site.  While there are several months left before these projects begin manufacturing products for consumers, the visible progress is exciting.

And, you don’t have to be on the ground to see the progress. Photo albums of some of the sites are updated regularly, allowing everyone to track the developments. New photos have recently been added to the albums for Buena Park, California, and our new tablet and soft gel facility down the street from our World Headquarters in Michigan.

As work progresses, we’ll soon add photos of our other projects, including China and Vietnam.

It is an exciting time at Amway, as we grow to meet growing demand worldwide.


5 minutes with How Kam Chiong

It’s been an exciting year for Amway Vietnam. Our newest affiliate is marking its five-year anniversary. Today we spend 5 minutes with Country Manager How Kam Chiong.

Congratulations on Amway Vietnam’s 5th Anniversary! You have pretty much grown with the company. Can you describe your history with Amway?

I started with Amway Malaysia as technical and regulatory affairs manager, ensuring on time product registration and liaising with key government departments.

Coming to Vietnam was a great opportunity and an easy choice. Since the official operation started in 2008, we have made significant achievements in both brand awareness and business performance. I’m so happy to see the fast growth of Amway in Vietnam and globally, as well.

After five years, business momentum is still strong with all signs pointing to sustainable growth: We announced plans for the second manufacturing facility and to contribute VND 6 billion (USD $300,000) for Corporate Social Responsibility (CSR) activities nationwide from 2013-2015.

What has been the biggest challenge in the first five years?

To start doing business in Vietnam, we had to surmount many difficulties because some people had extreme views about multi-level marketing. We consistently pursued a long-term strategic commitment based on consumer protection to help people understand the differences between ethical businesses and those that are not. As a result, people trust our business and our industry. That’s why Amway Vietnam is now in blossom.

Vietnamese consumers recognize Amway as the market-leader, while government and media treat us a legitimate MLM enterprise making meaningful contributions to community development as proved by our active efforts in helping the underprivileged children through the Amway One by One program and other events.

All these activities and efforts differentiate us from our competitors. As a matter of fact, we were recognized as the most trusted brand by a well-known publication, Vietnam Economic Times, in 2012. This strong foundation we have built will help foster our future success.

What was the highlight of your celebration when Amway President Doug DeVos visited earlier this year?

We were proud to welcome Amway President Doug Devos to celebrate with us. We held remarkable rallies with nearly 30,000 distributors participating in Hanoi and Ho Chi Minh City – the two biggest cities in Vietnam. We also had expos in which 70,000 distributors and customers experienced Amway products and found great opportunities with Amway.

Last but not least, we had a press conference that created a connection between Doug Devos and the Amway Vietnam Management Board with high-ranking governors and senior reporters. All of our activities made a buzz, which enhanced our reputation and image.

Do you have any other celebrations planned this year?

We are celebrating the anniversary with internal activities, like outings for employees to Thailand where they will be able to experience the great achievements of Amway Thailand, enjoy the summer together like a family and energize themselves for upcoming opportunities.

Also, the ground-breaking of our second factory promises to be a great moment to cheer!

Where do you see the company in the next five years?

We continually focus on sustainable development with more advances in education and training – the most important part of the MLM business — and firming up relationships with government and media.

We are now the #1 player, with 33% of the market share in Vietnam. Vietnam remains a potential market for Amway in Asia, and we have a positive outlook for the upcoming five years.


Up and coming

A recent YourMoney article reports a sizable boom in the number of young professionals under the age of 25 becoming direct selling representatives in the United Kingdom.

How did they define sizable? A 29% increase from 2011 to 2012. In fact, the UK Direct Selling Association says that under-25s now make up 19% of its direct sales force. That’s 75,000 new entrepreneurs — a figure that might surprise those who think direct selling has lost some of its consumer influence to online shopping. But it does not surprise us here at Amway.

Last year, a study on 2012 Amway applications by generation showed that globally, more than one-third of our new Amway Business Owners (ABOs) were born after 1981. Leading the charge and recruiting the highest percentage of next-generation business owners is Amway Vietnam, followed closely by Australia, Malaysia and Japan.

Lynda Mills, director of the UK DSA, said it well: “For many young people, the jobs market is incredibly difficult to break into and there is a real desire to work for themselves and get up and running quickly. Direct selling offers just that and a chance for people, whatever their age, to be their own boss and make a very successful career.”

recent study in Canada supports her assertion. It revealed that 30% of young Canadians believe they will be self-employed in the future, and one in four expects to be their own boss within the next five years.

Call it optimism. Call it an economic necessity. We call it reality — and we embrace it!


Strength in numbers


Today Amway’s parent company, Alticor, announced record sales of USD$11.3 billion for 2012. 

That’s a huge accomplishment, driven by the strength of our NUTRILITE™ brand, which accounts for 46 percent of product sales. The introduction of eSpring™ in China in 2012, the company’s biggest product launch ever, and the restaging of the ARTISTRY™ beauty brand, created excitement and generated strong sales. First-year sales of eSpring in China are expected to top USD$500 million.

Those are impressive numbers.  But we calculate success another way:  The strength of  the millions of Amway distributors operating their own businesses in more than 100 countries and territories, supported by more than 21,000 employees worldwide.  They are drawn to our business to earn extra income and create more flexibility and work/life balance. When they achieve, we achieve. 

That’s why in 2013 we’ll fuel their success through USD$335 million in investments in manufacturing and research and development expansions in the U.S., China, India and Vietnam.  We’ll continue to create innovative products in nutrition and beauty.  And we’ll find new ways to support our distributors doing business wherever they are.

Congratulations to our distributors and employees on another record year.  Thanks to you, we have a “strength in numbers” that creates success.


Achievements for Amway Vietnam

Our friends in Vietnam started the year with a celebration and they’re ending it with a wonderful recognition.

Amway Vietnam’s manufacturing plant in Dong Nai became the first direct selling company in Vietnam to earn the ISO certification and OHSAS certification from the British Standards Institution for environmental protection, health and labor safety. 

The ISO 14001:2004 certification is for the company’s environment management system and the OHSAS 18001:2007 is for its occupational health and safety management system.

“We are very honored to receive these famous certificates. They are evidence that Amway Vietnam is a responsible corporate citizen caring for environment protection, as well as staff’s occupational health and safety,” said How Kam Chiong, general director of Amway Vietnam.

“This marks another major milestone in our sustainable development and a remarkable affirmation for our long-term commitment in this potential market.”

It’s a great way to wrap up 2012 for Amway Vietnam, which started the year with a grand opening celebration for its new office in training center in the Cau Giay district of Hanoi. Vietnam is our newest market and next year will celebrate its five year anniversary. They’ve accomplished quite a bit in those five years!


Making the world a better place

YouTube Direkt

Did you know that Amway employees and distributors have volunteered more than 2.5 million hours to make the communities where they work and live a better place?

Read about our ongoing efforts around the world in the 2011 Amway Global Corporate Citizenship Report published today, or in the Amway One By One blog.  That blog, by the way, was recently honored as the “Best Corporate Social Responsibility” blog by PR News.


More reasons to celebrate

From Bangkok to Hanoi, we have several reasons to celebrate this month.

Recently, we posted about Amway Thailand’s 25th anniversary celebration. Today, we’d like to share news about a special event that’s particularly signficant for our distributors and customers in Vietnam. 

Amway just opened a new office and training center in the Cau Giay district of Hanoi.  Distributors in northern Vietnam now have a common place to learn about our company, bring their prospective customers to the Amway shop that opened last year, and share news about our brands, products and business opportunity.

Amway President Doug DeVos proudly joined Amway Vietnam’s executives, distributors and employees in the ribbon-cutting ceremony. As the newest Amway market, Amway Vietnam has achieved great milestones in just four years. We are proud of their strong sales, growing distributor network and attractive facilities that showcase the power of our brand.

That’s indeed another reason to celebrate.