It’s been an exciting year for Amway Vietnam. Our newest affiliate is marking its five-year anniversary. Today we spend 5 minutes with Country Manager How Kam Chiong.
Congratulations on Amway Vietnam’s 5th Anniversary! You have pretty much grown with the company. Can you describe your history with Amway?
I started with Amway Malaysia as technical and regulatory affairs manager, ensuring on time product registration and liaising with key government departments.
Coming to Vietnam was a great opportunity and an easy choice. Since the official operation started in 2008, we have made significant achievements in both brand awareness and business performance. I’m so happy to see the fast growth of Amway in Vietnam and globally, as well.
After five years, business momentum is still strong with all signs pointing to sustainable growth: We announced plans for the second manufacturing facility and to contribute VND 6 billion (USD $300,000) for Corporate Social Responsibility (CSR) activities nationwide from 2013-2015.
What has been the biggest challenge in the first five years?
To start doing business in Vietnam, we had to surmount many difficulties because some people had extreme views about multi-level marketing. We consistently pursued a long-term strategic commitment based on consumer protection to help people understand the differences between ethical businesses and those that are not. As a result, people trust our business and our industry. That’s why Amway Vietnam is now in blossom.
Vietnamese consumers recognize Amway as the market-leader, while government and media treat us a legitimate MLM enterprise making meaningful contributions to community development as proved by our active efforts in helping the underprivileged children through the Amway One by One program and other events.
All these activities and efforts differentiate us from our competitors. As a matter of fact, we were recognized as the most trusted brand by a well-known publication, Vietnam Economic Times, in 2012. This strong foundation we have built will help foster our future success.
What was the highlight of your celebration when Amway President Doug DeVos visited earlier this year?
We were proud to welcome Amway President Doug Devos to celebrate with us. We held remarkable rallies with nearly 30,000 distributors participating in Hanoi and Ho Chi Minh City – the two biggest cities in Vietnam. We also had expos in which 70,000 distributors and customers experienced Amway products and found great opportunities with Amway.
Last but not least, we had a press conference that created a connection between Doug Devos and the Amway Vietnam Management Board with high-ranking governors and senior reporters. All of our activities made a buzz, which enhanced our reputation and image.
Do you have any other celebrations planned this year?
We are celebrating the anniversary with internal activities, like outings for employees to Thailand where they will be able to experience the great achievements of Amway Thailand, enjoy the summer together like a family and energize themselves for upcoming opportunities.
Also, the ground-breaking of our second factory promises to be a great moment to cheer!
Where do you see the company in the next five years?
We continually focus on sustainable development with more advances in education and training – the most important part of the MLM business — and firming up relationships with government and media.
We are now the #1 player, with 33% of the market share in Vietnam. Vietnam remains a potential market for Amway in Asia, and we have a positive outlook for the upcoming five years.