Melissophobia is the fear of bees; blennophobia is the fear of slime; and chorophobia is the fear of dancing. In fact, from A to Z, clinical names for numerous fears exist.
In the 2010-2012 editions of Amway’s Entrepreneurship Report, the “fear of failure” was consistently among the highest obstacles to becoming self-employed. We believe this fear leads to a high gap between people who can imagine starting their own business and those who actually do.
So in our 2013 report, we took a closer look. We wanted to know: Did the fear exist because people did not believe in their abilities, their networks and ideas? Or because they did not feel supported by their environment?
Among the polled countries worldwide, 41 percent of respondents feared “financial burdens up to bankruptcy.” For 31 percent, “the economic crisis” turned out to be a considerable obstacle (even truer in the European Union). Non-financial fears included disappointing one’s family, loss of reputation, and and not being unable to handle the high level of responsibility.
The percentage of respondents who are fearful of starting an enterprise is represented below for six of the 24 countries studied.
These fears may not have clinical names, but at Amway we seek to “treat” them with a business model that is low-risk, low-cost and has built-in mentorship and support. And fear not, if it doesn’t meet a person’s expectations, it has a money-back guarantee.
In his first book, a 173-page narrative co-authored with Charles Paul Conn, the Amway co-founder sought to empower a world of individuals to meet their unlimited potential.
“I believe that one of the most powerful forces in the world is the will of people who believe in themselves, who dare to aim high, to go confidently after the things they want from life,” DeVos said in the book’s first chapter.
That message of potential and the desire to empower individuals remains the driving force of Amway today.
“I always heard Dad tell people: You can do it. You have potential. You can achieve whatever you set your mind to doing,” Amway President Doug DeVos recently told an audience near Amway World Headquarters. “It’s all about the potential of the people.”
Perhaps the Amway co-founder summed it up best on page 22 of “Believe!”
“’I can.’ It is a powerful sentence,” he wrote. “It works. People can do what they believe they can do.”
DeVos is still writing. On April 1 his fifth book, titled “Simply Rich,” will be released. It’s a memoir of the major events of his remarkable life. It will be available at major booksellers, and can be preordered through Amazon, BN.com and Simon and Schuster.
The World Fact Book tells us that the ratio of men to women in the entire world population is 101 males to 100 females. Amway data tells us that our world looks a little bit different: More than 3 million people around the world have joined Amway, and two-thirds of them are fearless females — hard-working, independent entrepreneurs who joined Amway to earn extra income, be their own boss, learn new skills, set their own schedules and be rewarded for their accomplishments.
Every one of them has a unique story, and some of them are not building the business on their own. In most Amway markets, husband-and-wife teams are common. In some cultures, it’s mothers and daughters who start and work an Amway business together.
Busy mothers are building Amway businesses to earn extra income and flexibility for their families. And in some economies, women have become successful Amway business owners where few other entrepreneurial opportunities exist for them.
Two-thirds. We believe it’s a formula that’s producing many happy returns.
Vertical integration. Seed-to-supplement. Supply chain. Regardless of what you call it, Amway controls much of the process (and, in several cases, the entire process) when developing and manufacturing high quality nutrition, beauty and home products for the world.
By controlling as much of the process as possible, Amway is able to have heightened oversight of product quality – from the core ingredients that serve as the source of the products, to the manufacturing of goods in our 15 manufacturing facilities, to the complex delivery systems that allow millions of Amway distributors in more than 100 countries and territories to secure goods close to home or ship directly to the ultimate consumer.
The source/make/deliver process that Amway has built is truly unique. It is a point of pride for the company, its employees and Amway Business Owners and it is detailed in a new website called AmwaySourceMakeDeliver.com.
The site helps to chronicle some of the many reasons why customers who buy Amway products from Amway Business Owners continue to make the company a trusted part of their daily lives.
Every single day, someone launches their Amway startup. They are entrepreneurs. They want to control their own destiny. They are difference-makers.
But unlike many others who are attempting to set their own course, these entrepreneurs are backed by an $11.8 billion company. One supported by 21,000 people who are working hard to make that individual startup a success. These entrepreneurs are supported by more than 1,000 patents, 15 manufacturing sites, 75 R&D and quality assurance labs and a distribution network that is nearly unmatched in the world of business.
We want to bring that story to life. That’s why we have launched Amway Startup — a news site dedicated to telling the story of the backroom that supports Amway startups all around the world. From stories on scientific excellence and new products to beauty and nutrition, Amway Startup will be your source for detailed coverage of the fuel that helps power Amway startups globally.
So, check it out here, and tell us what you think.
The partnership between Amway, Georgetown and the Japanese Times daily newspaper brings Japanese professionals to Washington D.C. and Grand Rapids, Michigan, to get a primer on the American political system and see public-private partnerships in action.
In D.C., they visit prominent attractions and meet with well-known political insiders — most recently former White House Senior Advisor and Deputy Chief of Staff Karl Rove. In Michigan, they meet with local politicians, including Grand Rapids Mayor George Heartwell, and visit local attractions, such as Frederik Meijer Gardens & Sculpture Park and the Gerald R. Ford Presidential Museum.
Now, over at the Amway Newsroom, we have an in-depth look at the whirlwind program, its history and its impact. The session is only a week long, but Georgetown officials say they can do a lot in that week.
James V. Parenti, senior associate dean for Georgetown’s School of Continuing Studies, called GULP “the most energetic international engagement we have (at Georgetown).”
And GULP Principal Instructor Bradley A. Blakeman said the value of education is not judged in time, but in content.
“We can be flexible and nimble and entrepreneurial enough to create programs for a student body that only visits for a week,” Blakeman said. “But the content will last a lifetime.”
On a daily basis, more than 900 Amway scientists, engineers and technical professionals are responding to market demands by devising products that closely fit an infinite variety of customer needs and desires. Their accomplishments are truly amazing.
The company’s Research & Development Distinguished Scientific Leadership Society is built to acknowledge individuals within this group, people with a longstanding record of scientific and technical excellence during their Amway career.
It is the R&D division’s highest level of technical recognition. Earlier this month three new members were inducted:
Donald J. Pusateri — Don has been involved with more than 70 plant concentrates and dehydrates featured in Nutrilite™ products today. His technical excellence has resulted in 35 patents, six publications and multiple Amway awards.
Ron J. Sharpe — Ron has brought many high-performing, new technologies to Amway as an Open Innovation Scientist, filling the beauty pipeline with discoveries that help to fuel ARTISTRY™ Intensives Skincare Renewing Peel and Youth Xtend. Ron is recognized as an industry expert in Open Innovation and has seven publications, four patents and multiple industry and Amway awards.
The three inductees join four others who were recognized last year to make up the society’s seven-person membership. Thanks to the work of these individuals and their colleagues, Amway R&D continues to use the power of science to help people live better lives. Congratulations to the inductees!
You may have seen recent news of a major retail laundry detergent brand announcing a commitment to move to a phosphate-free formula. We say, ‘Welcome to the club!’
If you use an Amway laundry detergent, you can be assured you’re using a formula that doesn’t contain phosphates – no matter where in the world you purchased it.
Amway has manufactured phosphate-free laundry detergent for all its markets, even countries that don’t regulate phosphates, since the early 2000s, and even longer in the U.S.
Why is that important?
Because phosphates can get into lakes and streams where they promote excessive plant growth and decay. That causes water quality to deteriorate and suffocates aquatic life.
Many countries have banned phosphates in detergents as a result. Some countries still allow phosphate detergents – and some major retail detergent brands sold in those countries still contain phosphate. But not Amway.
Want to know more about our phosphate-free formulas and how we got there? Visit the Amway Global Newsroom for the full story.
Have you ever wondered: What does Amway believe in?
We recently sent a team on a world tour armed with a film crew to answer that question. They went to Los Angeles, Hong Kong, Istanbul, Guangzhou, Bangalore, New York and our own World Headquarters, meeting with Amway Business Owners along the way.
The resulting video is a powerful answer to that question: Amway believes in people – people and their potential.
As the video states, “This potential is a postive force within all of us, and, when it’s inspired, it can’t be contained by race or class or creed or anything else. This is why we started Amway: to help people live better lives by helping them realize their potential.”
So, what is our most precious resource? An energy so big it can transform the world? Just watch…
Those are just a few of the words that describe Amway’s Bob Hamilton, THE go-to person for policies and regulations in the home care and beauty products industries.
“His practical approach is highly valued by regulatory professionals worldwide,” says Dr. Nico Raczek, Amway global director of regulatory policies.
What else makes Bob stand out? “Good science, and products that are safe for our families as well as our communities are primary motivators for Bob,” says Terri Gaskey, who leads our quality assurance and global technical services.
“He has worked tirelessly over many years to strengthen the work we do on behalf of the industry,” says Ernie Rosenberg, ACI President & CEO. “We could never say ‘thank you’ enough for all that he has done.”
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.