Color your story

At Nutrilite, we like to talk about being a “product of the product,” meaning you are striving for optimal health with a healthy lifestyle that includes taking Nutrilite supplements.

One of the best examples is Dr. Sam Rehnborg, president of the Nutrilite Health Institute and son of Nutrilite Founder Carl Rehnborg. That’s because Nutrilite products were a part of his diet since before he was born.

In fact, Carl used to refer to Sam as his first test subject.

“Today, if he were alive, he would say: Well, my son is 78 years old, but he has been taking the product for 79 years because his mother was taking the product while she was pregnant,” Sam said.

As we celebrate the Nutrilite 80th anniversary and promote the findings of our most recent research in The Global Phytonutrient Report, we can’t think of anyone better to lead the way.

Dr. Sam, as he is known by most, is on the road right now leading the Color Your Story World Tour. He and other experts are traveling the globe to celebrate the 80th anniversary, discuss optimal health and talk about findings examined in the report:

  • Phytonutrients, found in fruits and vegetables, are important for your health.
  • Approximately 75 percent of people across the globe fall short of the minimum daily intake of fruits and vegetables as recommended by the World Health Organization.*
  • Many people are challenged by limited access to fresh produce, others by a limited variety. Busy lifestyles and personal tastes also hamper daily intake.
  • Plant-based supplements are a great way to fill that phytonutrient gap.

He already has visited the U.S. state 0f Hawaii and South Korea, and met with Amway Business Owners from Europe and Russia. Soon he will head to Japan, Vietnam, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Taiwan, several stops in Europe, China and beyond. And, for the markets where he is unable to visit in person, he has recorded a special video with the same message.

So, watch for Dr. Sam to come to your area. And watch for ongoing coverage of his appearances at the Nutrilite Facebook page.

*Hall JN, Moore S, Harper SB, Lynch JW. Global variability in fruit and vegetable consumption. Am J Prev Med. 2009; 36(5):402–409.

Breakfast Agenda: Entrepreneurship

On Thursday, April 24th, at one of Washington D.C.’s most inspiring places, Amway Chairman Steve Van Andel and Amway President Doug DeVos will join three U.S.-based entrepreneurship advocates on stage to discuss ways to create and advance entrepreneurs around the globe.

A number of students, educators and delegates from the Georgetown University Leadership Program will participate in the discussion, and you’re invited, too.

It’s a subject near and dear to Steve’s and Doug’s hearts, and the same goes for these panelists:

• Arthur Brooks, president of the American Enterprise Institute and author of “The Road to Freedom: The Fight for Free Enterprise” and “Gross National Happiness: Why Happiness Matters for America – and How We Can Get More of It.”

• Lisa Miller, chief growth officer of Network for Teaching Entrepreneurship (NFTE), which provides programs that inspire young people from low-income communities to stay in school, recognize business opportunities and plan for successful futures.

• Kara Valikai, director of the U.S. Chamber of Commerce Foundation Women’s Economic Empowerment Issue Network.

We’ll start with an overview of the 2013 Amway Global Entrepreneurship Report, in which we sought the opinions of 26,000 people in 24 countries on the attitudes, concerns and desires around becoming entrepreneurs.

The data tells one story, but the group of entrepreneurial experts gathering on April 24th will tell the rest of the story. Although they hail from different disciplines, every panel member believes it’s urgent to support the activation of potential entrepreneurs by raising awareness, encouraging further debate and doing anything we can to negate fears.

Audience participation in the Q&A will drive the discussion, and it all happens before 11 in the morning! Watch for live coverage and join the conversation by following @Amway on twitter.


Instant ‘wow’

Cashmere, silk, satin and velvet—these luxurious fabrics  feel as good as they look. When it comes to skin, the case is very much the same.

Women want their skin to feel touchably smooth and appear perfectly flawless. Yet, as age takes its toll, skin’s texture can seem dull and rough while pores appear larger.

Short of a visit to the dermatologist’s office, retexturizing skin can seem like an impossible feat—until now. Introducing ARTISTRY Intensive Skincare Advanced Skin Refinisher.

After only one use, skin appears instantly clarified, refined, smoothed and softened for a perfectly youthful, visibly pore-less look.

The “wow” effect of our Intensive Skincare Advanced Skin Refinisher owes its success to an exclusive blend of ingredients including Optical Diffusers, which mattify and smooth the skin’s surface for a soft-focus appearance, and lentil seed extract, an anti-oxidant rich extract that counters the hollowing effect in the wall lining of the pore for a reduced appearance of pores.

The ARTISTRY Intensive Skincare Advanced Skin Refinisher is the fourth innovation in our Intensive Skincare Collection, joining the Intensive Skincare Renewing Peel, Anti-Wrinkle Firming Serum and 14 Night Restore Program.


Good Friday

Amway World Headquarters is closed today, April 18, in honor of Good Friday and the Easter holiday. Offices will open as usual Monday morning.


Birth of a salesman

Rich DeVos’ career as a salesman started with an onion.

Rich’s grandfather was a huckster, a Dutch term for someone who sold produce off a truck or wagon.

Onions left over from his grandfather’s route offered the opportunity for Rich’s first sale.

“I earned just a few pennies, but that memorable achievement was a definitive moment in who I became as a man,” he writes in his new book, Simply Rich.

“It was just the beginning.  After that, whenever my grandfather had leftover vegetables, I sold them.  It took salesmanship and persistence, but I loved it.”

Hear Rich recount that first sale, and his advice for others pursuing a selling life, in the video below.

YouTube Direkt


Source-Make-Deliver: Vitamin C Plus

Thanks to a new Amway website, anyone can see examples of our products moving through the development process, from the selection of the raw ingredients to the delivery of the finished product to the warehouse.

For example, here is the process for our NUTRILITE Vitamin C Plus Extended Release:

SOURCE: Brazil

Our Vitamin C Plus Extended Release is a plant-enhanced vitamin C supplement made with natural acerola cherries grown at Amway’s agribusiness operation in Brazil. Acerola cherries are one of nature’s most concentrated sources of vitamin C. Natural antioxidants from lemons, oranges and grapefruits also are included in Vitamin C Plus Extended Release. Our  Brazil farm features 4,102 acres where we grow and process organic acerola cherries, watercress, picao preto and other tropical herbs and fruit.

MAKE: California, U.S.

The plant ingredients in Vitamin C Plus Extended Release come from dried whole foods, such as acerola cherries, lemons, oranges and grapefruit. For acerola cherries, our process includes an early harvest, the selection of improved varieties and color-sorting for fruit that is highest in vitamin C. We also use a gentle concentration process right on the farm, the majority of which is completed via reverse osmosis. This process only removes water, not phytonutrients, and avoids heat to minimize loss of vitamin C. The powder is packaged in sealed drums and shipped out to our manufacturing plant in California to be used in our products.

Computer-controlled scales measure the exact weight and amount of each concentrate powder. The final mixture is compressed into tablets, coated with a special solution for easier swallowing and inspected closely for cracks or chips. Finished tablets are sealed in specially-designed containers to maintain freshness.

DELIVER: Several markets, including Georgia, U.S.

NUTRILITE Vitamin C Plus Extended Release is offered in several markets, including the United States.  Deliveries to locations in the U.S. are made primarily by truck to four warehouses throughout the country. Shipping times vary based on location. Vitamin C Plus Extended Release arrives in the central part of the country in roughly one week. Off-shore deliveries made by sea to our center in Hawaii can take up to four weeks.

Did you enjoy the journey? You can learn about the process of other Amway products at Enjoy!


Starring iCook

In Ukraine, expectant mothers often tune into the popular TV program 9 Months for all kinds of advice about pregnancy and new parenthood.

Recently 9 Months fans learned about cooking fast and healthy family meals from a chef at Ukraine’s Amway Academy, which provides online and instructor-led learning opportunities for Amway Business Owners and customers as well as ABO certification programs.

Chef Andrew Kubrak appeared on four segments, showing viewers how to prepare easy, healthy and tasty dishes using iCook stainless and nonstick cookware. He demonstrated how the special iCook VITALOK low-moisture cooking method preserves nutrients and makes meals appetizing.

New segments of 9 Months air weekly on Ukraine’s TBi channel (in English: TVI). TBi is carried by 85 percent of Ukraine’s cable networks and is viewed in about 60 percent of Ukrainian cities with populations over 50,000.

Last year, the Amway Academy provided more than 200,000 ABO and customer training contacts—including some tasty lessons from Chef Kubrak.

Click here to view a 45-minute iCook segment. It’s in Ukrainian, but isn’t the language of food universal?


Marketing to the middle

It seems plenty of people are eager to learn about Amway’s success in China.

A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.

And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.

The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.

As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”

During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China.  Among them are to understand the digital and social media landscape,  take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.


2013: Year in review

Earlier this year we reported our 2013 annual sales — a record breaking $11.8 billion.

How did we get there? Through unsurpassed products, unparalleled support and unlimited opportunities. Take a look…

YouTube Direkt


“Simply Rich”

Rich DeVos believes that he has achieved much in his life for one simple reason  – focusing on helping others succeed.

“Looking back at 88 years of life, I believe one principle rises above the others,” he writes in his fifth book, “Simply Rich:  Life and Lessons from the Cofounder of Amway.” “People who achieve the highest levels of success are those who place their focus on other people rather than themselves.  I have succeeded only by helping others succeed.”

In “Simply Rich,” the co-founder of Amway shares the story of his remarkable life, from his humble beginnings to his success as a global business leader, and what he learned along the way.  Listen to Rich talk about the inspiration for the book in this trailer for “Simply Rich.”

YouTube Direkt

“Simply Rich” is available from the Howard Books division of Simon & Schuster and can be found online or in stores starting April 1.  Other titles by Rich DeVos include “Believe!”, “Hope from My Heart” and “Ten Powerful Phrases for Positive People.”