POSTS TAGGED WITH:
“Amway”

Apr.16
2014

Birth of a salesman

Rich DeVos’ career as a salesman started with an onion.

Rich’s grandfather was a huckster, a Dutch term for someone who sold produce off a truck or wagon.

Onions left over from his grandfather’s route offered the opportunity for Rich’s first sale.

“I earned just a few pennies, but that memorable achievement was a definitive moment in who I became as a man,” he writes in his new book, Simply Rich.

“It was just the beginning.  After that, whenever my grandfather had leftover vegetables, I sold them.  It took salesmanship and persistence, but I loved it.”

Hear Rich recount that first sale, and his advice for others pursuing a selling life, in the video below.


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Apr.11
2014

Source-Make-Deliver: Vitamin C Plus

Thanks to a new Amway website, anyone can see examples of our products moving through the development process, from the selection of the raw ingredients to the delivery of the finished product to the warehouse.

For example, here is the process for our NUTRILITE Vitamin C Plus Extended Release:

SOURCE: Brazil

Our Vitamin C Plus Extended Release is a plant-enhanced vitamin C supplement made with natural acerola cherries grown at Amway’s agribusiness operation in Brazil. Acerola cherries are one of nature’s most concentrated sources of vitamin C. Natural antioxidants from lemons, oranges and grapefruits also are included in Vitamin C Plus Extended Release. Our  Brazil farm features 4,102 acres where we grow and process organic acerola cherries, watercress, picao preto and other tropical herbs and fruit.

MAKE: California, U.S.

The plant ingredients in Vitamin C Plus Extended Release come from dried whole foods, such as acerola cherries, lemons, oranges and grapefruit. For acerola cherries, our process includes an early harvest, the selection of improved varieties and color-sorting for fruit that is highest in vitamin C. We also use a gentle concentration process right on the farm, the majority of which is completed via reverse osmosis. This process only removes water, not phytonutrients, and avoids heat to minimize loss of vitamin C. The powder is packaged in sealed drums and shipped out to our manufacturing plant in California to be used in our products.

Computer-controlled scales measure the exact weight and amount of each concentrate powder. The final mixture is compressed into tablets, coated with a special solution for easier swallowing and inspected closely for cracks or chips. Finished tablets are sealed in specially-designed containers to maintain freshness.

DELIVER: Several markets, including Georgia, U.S.

NUTRILITE Vitamin C Plus Extended Release is offered in several markets, including the United States.  Deliveries to locations in the U.S. are made primarily by truck to four warehouses throughout the country. Shipping times vary based on location. Vitamin C Plus Extended Release arrives in the central part of the country in roughly one week. Off-shore deliveries made by sea to our center in Hawaii can take up to four weeks.

Did you enjoy the journey? You can learn about the process of other Amway products at AmwaySourceMakeDeliver.com. Enjoy!

Apr.07
2014

Starring iCook

In Ukraine, expectant mothers often tune into the popular TV program 9 Months for all kinds of advice about pregnancy and new parenthood.

Recently 9 Months fans learned about cooking fast and healthy family meals from a chef at Ukraine’s Amway Academy, which provides online and instructor-led learning opportunities for Amway Business Owners and customers as well as ABO certification programs.

Chef Andrew Kubrak appeared on four segments, showing viewers how to prepare easy, healthy and tasty dishes using iCook stainless and nonstick cookware. He demonstrated how the special iCook VITALOK low-moisture cooking method preserves nutrients and makes meals appetizing.

New segments of 9 Months air weekly on Ukraine’s TBi channel (in English: TVI). TBi is carried by 85 percent of Ukraine’s cable networks and is viewed in about 60 percent of Ukrainian cities with populations over 50,000.

Last year, the Amway Academy provided more than 200,000 ABO and customer training contacts—including some tasty lessons from Chef Kubrak.

Click here to view a 45-minute iCook segment. It’s in Ukrainian, but isn’t the language of food universal?

Apr.04
2014

Marketing to the middle

It seems plenty of people are eager to learn about Amway’s success in China.

A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.

And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.

The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.

As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”

During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China.  Among them are to understand the digital and social media landscape,  take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.

Apr.02
2014

2013: Year in review

Earlier this year we reported our 2013 annual sales — a record breaking $11.8 billion.

How did we get there? Through unsurpassed products, unparalleled support and unlimited opportunities. Take a look…


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Mar.31
2014

“Simply Rich”

Rich DeVos believes that he has achieved much in his life for one simple reason  – focusing on helping others succeed.

“Looking back at 88 years of life, I believe one principle rises above the others,” he writes in his fifth book, “Simply Rich:  Life and Lessons from the Cofounder of Amway.” “People who achieve the highest levels of success are those who place their focus on other people rather than themselves.  I have succeeded only by helping others succeed.”

In “Simply Rich,” the co-founder of Amway shares the story of his remarkable life, from his humble beginnings to his success as a global business leader, and what he learned along the way.  Listen to Rich talk about the inspiration for the book in this trailer for “Simply Rich.”


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“Simply Rich” is available from the Howard Books division of Simon & Schuster and can be found online or in stores starting April 1.  Other titles by Rich DeVos include “Believe!”, “Hope from My Heart” and “Ten Powerful Phrases for Positive People.”

Mar.28
2014

Café Chic

The coffee craze is alive and well around the world with coffee bars popping up on virtually every corner – enticing drinkers with exotic flavor profiles and compelling preparations transforming an otherwise ritualistic practice to a highly personalized experience.  These days, coffee enthusiasts can savor their favorite cup exactly the way they like it.

With that in mind, Amway introduces the Artistry Café Melange Collection for spring 2014.  Inspired by the darkest shot of espresso to the creamiest latte, this easy-to-wear, coffee-colored palette features eight eye color shades and the Sunrise Cheek Color Duo. Together it creates an effortlessly chic finish.

“From deep espresso brown to shimmering café au lait, the range is universally flattering and sophisticated,” explains Rick DiCecca, Artistry Global Makeup Artist.  “Complemented with soft pops of color on cheeks and lips, the Café Melange Collection exudes a strong, elegant femininity that women will adore.”

Check out Artistry’s other spring highlights here.

Mar.26
2014

Kazakhstan kickoff

Here are some fun facts about Kazakhstan: It’s the world’s largest landlocked country by land area. Its territory of 2,727,300 square kilometres (1,053,000 sq. mi.) is larger than Western Europe. And it’s the newest place where people can buy Amway products.

Last week, Kazakhstan became Amway’s newest market, joining the more than 100 countries and territories where we already operate.

Amway Kazakhstan is the company’s first official presence in Central Asia and is headquartered in Almaty, the country’s largest city.

Amway Kazakhstan offers the same brands and products as Amway Russia, its neighbor to the north.

We are excited to offer the Amway Business Opportunity to our new friends in Kazakhstan, as they carry out our mission of helping people live better lives.

— Written by Austin Langlois

Mar.24
2014

Fuzz buster

The amazing scientists in the Amway laundry care lab love inspiration, and when they hear from Amway Business Owners about a particular laundry challenge, they get inspired.

Take, for example, the challenge of keeping black and dark-colored cotton clothing looking vibrant and new, wear after wear. Machine-washing cottons causes fuzzing, pilling and dye transfer that can make these items look faded and old long before their time.

The R&D team began looking for ways to help consumers extend the appearance of their newer dark cotton items in one economical and easy-to-use laundry solution.

The team developed a detergent technology that preserves the appearance of dark cottons, and even improves the appearance of many dark cotton items that look faded from previous washings in other detergents.

The technology is used in SA8 Black Concentrated Liquid Laundry Detergent with Bioquest formula exclusively from the Amway Home brand. It is now available in China, Hong Kong and Taiwan, and is expected to be available in Japan and Europe later this year.

When our laundry products help consumers wear their clothing longer, families save money–and it helps slow the flow of these items into the waste stream. That’s a double win! Read more about the product at Amway Startup.

Mar.21
2014

How we did it

There’s no better way to learn than from someone who’s been there and done that.

That’s the thinking behind the Harvard Business Review’s (HBR) “How I Did It” column, which gives CEOs a platform to share how they tackled a challenge and what other companies can learn from their experience.

Last year Amway President Doug DeVos penned a piece for the column about how Amway reinvented itself in China to not just survive, but thrive.  Doug detailed four key lessons – understand the market, stay true to your mission, build strong, trusting relationships and take a long-term view – that helped Amway become the industry leader in China.

Doug’s contribution was recently selected as one of the best of these columns by the editors of HBR and included in a new book, “How I Did It: Lessons from the Front Lines of Business.”

The book also includes lessons by the leaders of General Electric, Google, Prada, Zappos and other admired companies.

“How I Did It” is available now at bookstores, online and through Harvard Business Publishing.