That’s a huge accomplishment, driven by the strength of our NUTRILITE™ brand, which accounts for 46 percent of product sales. The introduction of eSpring™ in China in 2012, the company’s biggest product launch ever, and the restaging of the ARTISTRY™ beauty brand, created excitement and generated strong sales. First-year sales of eSpring in China are expected to top USD$500 million.
Those are impressive numbers. But we calculate success another way: The strength of the millions of Amway distributors operating their own businesses in more than 100 countries and territories, supported by more than 21,000 employees worldwide. They are drawn to our business to earn extra income and create more flexibility and work/life balance. When they achieve, we achieve.
That’s why in 2013 we’ll fuel their success through USD$335 million in investments in manufacturing and research and development expansions in the U.S., China, India and Vietnam. We’ll continue to create innovative products in nutrition and beauty. And we’ll find new ways to support our distributors doing business wherever they are.
Congratulations to our distributors and employees on another record year. Thanks to you, we have a “strength in numbers” that creates success.
There’s no doubt that we’re proud of these achievements. But what really matters to us is that millions of people worldwide are living better lives because of our proven business model, which helps them achieve their goals.
It was quite a year, thanks to more than 3 million Amway distributors supported by our thousands of Amway employees around the world.
This performance reflects a 9.5 percent increase over the $8.4 billion in sales posted in 2009, and is the 10th sales increase in the last 11 years.
Growth was fueled by strong performance in China, Amway’s biggest market, as well as gains in India, Korea and the Americas.
“We had a strong year across the map,” said chairman Steve Van Andel. “Amway was able to gain market share in the direct selling industry, and our key product lines improved their competitive position as well.”
Added president Doug DeVos, “Awareness of Amway’s business opportunity and product brands continues to grow as we invest in brand-building. We believe in the potential of this business, and so do our distributors.”
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.