POSTS TAGGED WITH:
“Artistry”

Apr.14
2014

Myths of myrtle

In ancient Greece and Rome, it is said that the myrtle plant symbolized love and immortality. Essential oil from the plant was used to create “angel water,” which had the power to restore freshness and youth to the skin.

Artistry scientists acquired this shrub found in the Mediterranean and investigated the activity of its extract in our bioassay laboratory with in vitro performance testing.

They were excited to learn this extract effectively increased Sirtuin signaling, which means increased youth protein production in human skin cells.

This ingredient, named LifeSirt, is even more stable and effective than resveratrol, a well-known antioxidant found in red wine that also is known for Sirtuin signaling. LifeSirt helps reprogram skin’s future for younger-looking skin, longer and is a key ingredient in our Youth Xtend collection.

Apr.09
2014

Signature Shade Finder

Choosing the perfect foundation is never easy — until now.

With the introduction of the Artistry Signature Shade Finder, a simple color chart using F.A.C.E.S. technology, our scientists have developed a  foolproof method for finding your exact shade of foundation.

First, determine the undertone, the relative warmth or coolness of your skintone. You do that by answering some simple questions. For example, does your skin have an olive hue or is it more pink or rosy? What colors do you look best in? These will help you choose warm, cool or neutral.

Next, determine the level, or natural depth of your skin color by matching it to one of the six levels on our chart:

  • Level 1. Milk
  • Level 2. Sweet Cream
  • Level 3. Weak Tea
  • Level 4. Milk Chocolate
  • Level 5. Strong Tea
  • Level 6. Espresso

And finally, using those two pieces of information, find your exact foundation shade on the Signature Shade Finder.

Life just got easier!

Apr.02
2014

2013: Year in review

Earlier this year we reported our 2013 annual sales — a record breaking $11.8 billion.

How did we get there? Through unsurpassed products, unparalleled support and unlimited opportunities. Take a look…


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Mar.28
2014

Café Chic

The coffee craze is alive and well around the world with coffee bars popping up on virtually every corner – enticing drinkers with exotic flavor profiles and compelling preparations transforming an otherwise ritualistic practice to a highly personalized experience.  These days, coffee enthusiasts can savor their favorite cup exactly the way they like it.

With that in mind, Amway introduces the Artistry Café Melange Collection for spring 2014.  Inspired by the darkest shot of espresso to the creamiest latte, this easy-to-wear, coffee-colored palette features eight eye color shades and the Sunrise Cheek Color Duo. Together it creates an effortlessly chic finish.

“From deep espresso brown to shimmering café au lait, the range is universally flattering and sophisticated,” explains Rick DiCecca, Artistry Global Makeup Artist.  “Complemented with soft pops of color on cheeks and lips, the Café Melange Collection exudes a strong, elegant femininity that women will adore.”

Check out Artistry’s other spring highlights here.

Mar.13
2014

Sleep more, live better

Feel like napping? Maybe you should! Restful sleep is a wondrous thing.

It’s a pillar of optimal health. And it’s so important to our well being that the World Association of Sleep Medicine declared a World Sleep Day on March 14, 2014, to encourage all of us to get more hours of deep, uninterrupted sleep.

Millions of people think skimping on sleep for work, chores, entertainment or social activities is a virtue. If that sounds like you, Amway scientists have five great reasons to give yourself permission to get more sleep:

  1. Beauty sleep: Dark circles, baggy eyes and wrinkles are less noticeable when you get enough sleep. After even one good night’s sleep you’ll look brighter, healthier and more alert. And, overnight is a great time to help your skin renew itself.
  2. Weight control: Successful weight loss is closely linked to sleep. Getting adequate sleep helps regulate appetite and metabolism, which can make a big difference in how well diet and exercise work in helping you lose or maintain weight. (See #3)
  3. Healthy metabolism: When you’re tired, it’s harder to resist drinking alcohol and eating just before going to bed. Alcohol and eating late both negatively affect metabolism, which makes weight control more difficult – and, in turn, can disrupt sleep.
  4. Sharper thinking: Alertness, energy, concentration, mood and the quality of our performance at job or school are all linked directly to getting enough sleep. Experts say getting enough rest helps you avoid mistakes – and even car accidents.
  5. Resist illness: Adequate sleep can strengthen your immune system, helping you stay healthier and heal more quickly from injury and illness.

Need a little help falling or staying asleep? Try making your bedroom more sleep-friendly with fresh-smelling bedding and clean, irritant-free air. And for those occasional nights when that’s just not enough, try a safe, natural solution like NUTRILITE Valerian and Hops.

Now, back to that nap…

Mar.12
2014

Twist and click

ARTISTRY introduces Signature Color Lipstick exclusively from Amway. Four years in the making, the 18 classic and eight sheer shades deliver color as it was meant to be — luxurious, indulgent and ravishing.

It’s also innovative. The package’s “twist-and-click” technology was invented, patented and engineered by Catherine Ehrenberger, vice president of research and development at Amway.

“It’s a revolutionary Artistry invention,” Ehrenberger says. “This exclusive system opens and closes the tube in the most ingenious way.”

Simply twist the tube to unlock it and release the lipstick bullet. Once desired application is achieved, a small click of the tube will return the lipstick to its resting position, locking it into place.

The lipstick was also formulated from a translucent base, helping the color remain true. That means what’s seen in the bullet is what’s seen on the lips. Plus, it resists feathering and bleeding. 

Signature Color Lipstick began its global rollout in February.

Mar.10
2014

The Allure of Rick DiCecca

As the global makeup artist for ARTISTRY, the prestige beauty brand of Amway, Rick DiCecca does more than simply tell people how to put on eyeshadow.

He combines his technical expertise, his deep product knowledge and his intrinsic love for the craft to help guide product development. He also helps educate and engage Amway Business Owners to build interest and excitement around ARTISTRY color cosmetics and skincare products.

A master of what he calls “real beauty,” Rick is steadfast in his belief that makeup has the power to transform and that every woman owns the power to be beautiful.

Even though he’s worked with supermodels and Hollywood stars, Rick has earned a reputation as an accessible, empathetic artist who understands the needs of real women.

“The one piece of advice that I carry with me always, I received early in my career from a model friend. She said, ‘You will learn something from everyone who sits in your chair.’ And I truly have,” he said.

Learn more about Rick, the big names he’s worked with, where he finds his inspiration and his simple secret of timeless beauty in this great feature story at Amway Startup.

Dec.16
2013

Crescendo takes the cake

We always believed we were award winning, but now, it’s a fact. ARTISTRY YOUTH XTEND won the Gold Award for its sleek packaging in the New Jersey Packaging Executives Club Health and Beauty category.

Crescendo is defined, especially in music, as a gradual and continuous increase in volume. This name was adopted as the title for the new ARTISTRY package design to signify the grace and height of the upward-slanted caps.

YOUTH XTEND is the first product line to launch in signature Crescendo packaging,” said Maud Pansing, vice president global beauty. “It underscores the ARTISTRY brand’s ‘Forward Beauty’ positioning and commitment to the most advanced research and technology yielding clinically tested results.”

Congratulations to our YOUTH XTEND team!

Nov.27
2013

Four corners

Earlier this month, all four Amway regional presidents sat down to chat with employees at Amway World Headquarters about their corners of the world. They shared insights, initiatives and compelling stories about local corporate citizenship efforts and Amway Business Owners (ABOs).

In Southeast Asia, Jim Payne uses his 30+ years of experience with Amway and time-tested relationships to lead several countries in which Amway already holds a top market share position. He highlighted Amway’s appeal to those under age 35 in Vietnam, one of our newest markets. He told a story of a Japanese ABO who lost half of her family and downline distributors during the 2011 tsunami. The loss motivated her to rebuild her business to the Diamond level in only three years, using her income to support and help rebuild her still-struggling community.

Greater China Regional President Gan Chee Eng, focused on China’s Amway Charity Foundation, which was recently named one of the Top 10 Most Transparent Foundations in China. The foundation was featured during this year’s Clinton Global Initiative (CGI) annual meeting, where its Spring Sprouts Kitchen project was highlighted as one of CGI’s Commitments to Action.

With 30 countries, 26 languages, 19 currencies and 11 time zones, Europe/India/Africa Regional President Samir Behl describes his region as having three advantages: diversity, complexity and opportunity. He shared that there are more women than men in Russia and they live longer. In addition to the societal impact of this, he (only half-jokingly) said this could contribute to a huge demand for beauty products such as ARTISTRY YOUTH XTEND.

Last, but certainly not least, in the home region of our headquarters – the Americas – Tanios Viviani says he lives for hearing, and telling, our ABO stories. The Americas president recently attended an event in the United States where he met a Costa Rican native who had left his parents and moved to Mexico to find success, promising not to return until they could be proud of him. After many years and he returned as a Diamond level ABO and was able to tell his mother that “Amway was [his] graduation in life.” That ABO now supports his family with his business. Tanios knows there are others like him capable and willing to do the same and says his region will do more than its part to ensure the Amway opportunity is relevant to future generations.

Across the miles and the 100-plus countries and territories where the Amway opportunity can be found, these four men brought their markets to life and connected our employees in Ada, Michigan, with the ABOs they support all over the world. 

Nov.15
2013

Artist x ARTISTRY Gallery

What does beauty mean to you?

Inspired by the Edith Rehnborg quote, “Every woman is a self-made work of art,” our colleagues at Amway Korea invited five emerging female artists to interpret a woman’s most beautiful moments through their own unique piece of art.

The 2013 Artist x ARTISTRY Gallery project, lead by actor Daniel Choi, included paintings, sculptures, illustrations and installations from artists Kim Sanyoung, Kim Soyeon, Kim Sohyeon, Kim Hyunjung and Ji Minhe. The artwork was showcased at the Busan International Film Festival in the ARTISTRY Booth at BIFF Village on the beautiful Haeundae beach.

The gallery concept was covered by influential Korean beauty and fashion magazines including Cosmopolitan, Heren, InStyle, Heren, SURE and Woman Joongang. It also was spotlighted by local and regional daily newspapers including JoongAng Ilbo and Maeil Business Newspaper.

Watch the video to see how the artists interpreted the project. So, what does beauty mean to you?


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