In ancient Greece and Rome, it is said that the myrtle plant symbolized love and immortality. Essential oil from the plant was used to create “angel water,” which had the power to restore freshness and youth to the skin.
Artistry scientists acquired this shrub found in the Mediterranean and investigated the activity of its extract in our bioassay laboratory with in vitro performance testing.
They were excited to learn this extract effectively increased Sirtuin signaling, which means increased youth protein production in human skin cells.
This ingredient, named LifeSirt, is even more stable and effective than resveratrol, a well-known antioxidant found in red wine that also is known for Sirtuin signaling. LifeSirt helps reprogram skin’s future for younger-looking skin, longer and is a key ingredient in our Youth Xtend collection.
Choosing the perfect foundation is never easy — until now.
With the introduction of the Artistry Signature Shade Finder, a simple color chart using F.A.C.E.S. technology, our scientists have developed a foolproof method for finding your exact shade of foundation.
First, determine the undertone, the relative warmth or coolness of your skintone. You do that by answering some simple questions. For example, does your skin have an olive hue or is it more pink or rosy? What colors do you look best in? These will help you choose warm, cool or neutral.
Next, determine the level, or natural depth of your skin color by matching it to one of the six levels on our chart:
- Level 1. Milk
- Level 2. Sweet Cream
- Level 3. Weak Tea
- Level 4. Milk Chocolate
- Level 5. Strong Tea
- Level 6. Espresso
And finally, using those two pieces of information, find your exact foundation shade on the Signature Shade Finder.
Life just got easier!
The coffee craze is alive and well around the world with coffee bars popping up on virtually every corner – enticing drinkers with exotic flavor profiles and compelling preparations transforming an otherwise ritualistic practice to a highly personalized experience. These days, coffee enthusiasts can savor their favorite cup exactly the way they like it.
With that in mind, Amway introduces the Artistry Café Melange Collection for spring 2014. Inspired by the darkest shot of espresso to the creamiest latte, this easy-to-wear, coffee-colored palette features eight eye color shades and the Sunrise Cheek Color Duo. Together it creates an effortlessly chic finish.
“From deep espresso brown to shimmering café au lait, the range is universally flattering and sophisticated,” explains Rick DiCecca, Artistry Global Makeup Artist. “Complemented with soft pops of color on cheeks and lips, the Café Melange Collection exudes a strong, elegant femininity that women will adore.”
Check out Artistry’s other spring highlights here.
Feel like napping? Maybe you should! Restful sleep is a wondrous thing.
It’s a pillar of optimal health. And it’s so important to our well being that the World Association of Sleep Medicine declared a World Sleep Day on March 14, 2014, to encourage all of us to get more hours of deep, uninterrupted sleep.
Millions of people think skimping on sleep for work, chores, entertainment or social activities is a virtue. If that sounds like you, Amway scientists have five great reasons to give yourself permission to get more sleep:
- Beauty sleep: Dark circles, baggy eyes and wrinkles are less noticeable when you get enough sleep. After even one good night’s sleep you’ll look brighter, healthier and more alert. And, overnight is a great time to help your skin renew itself.
- Weight control: Successful weight loss is closely linked to sleep. Getting adequate sleep helps regulate appetite and metabolism, which can make a big difference in how well diet and exercise work in helping you lose or maintain weight. (See #3)
- Healthy metabolism: When you’re tired, it’s harder to resist drinking alcohol and eating just before going to bed. Alcohol and eating late both negatively affect metabolism, which makes weight control more difficult – and, in turn, can disrupt sleep.
- Sharper thinking: Alertness, energy, concentration, mood and the quality of our performance at job or school are all linked directly to getting enough sleep. Experts say getting enough rest helps you avoid mistakes – and even car accidents.
- Resist illness: Adequate sleep can strengthen your immune system, helping you stay healthier and heal more quickly from injury and illness.
Need a little help falling or staying asleep? Try making your bedroom more sleep-friendly with fresh-smelling bedding and clean, irritant-free air. And for those occasional nights when that’s just not enough, try a safe, natural solution like NUTRILITE Valerian and Hops.
Now, back to that nap…
ARTISTRY introduces Signature Color Lipstick exclusively from Amway. Four years in the making, the 18 classic and eight sheer shades deliver color as it was meant to be — luxurious, indulgent and ravishing.
It’s also innovative. The package’s “twist-and-click” technology was invented, patented and engineered by Catherine Ehrenberger, vice president of research and development at Amway.
“It’s a revolutionary Artistry invention,” Ehrenberger says. “This exclusive system opens and closes the tube in the most ingenious way.”
Simply twist the tube to unlock it and release the lipstick bullet. Once desired application is achieved, a small click of the tube will return the lipstick to its resting position, locking it into place.
The lipstick was also formulated from a translucent base, helping the color remain true. That means what’s seen in the bullet is what’s seen on the lips. Plus, it resists feathering and bleeding.
Signature Color Lipstick began its global rollout in February.
As the global makeup artist for ARTISTRY, the prestige beauty brand of Amway, Rick DiCecca does more than simply tell people how to put on eyeshadow.
He combines his technical expertise, his deep product knowledge and his intrinsic love for the craft to help guide product development. He also helps educate and engage Amway Business Owners to build interest and excitement around ARTISTRY color cosmetics and skincare products.
A master of what he calls “real beauty,” Rick is steadfast in his belief that makeup has the power to transform and that every woman owns the power to be beautiful.
Even though he’s worked with supermodels and Hollywood stars, Rick has earned a reputation as an accessible, empathetic artist who understands the needs of real women.
“The one piece of advice that I carry with me always, I received early in my career from a model friend. She said, ‘You will learn something from everyone who sits in your chair.’ And I truly have,” he said.
Learn more about Rick, the big names he’s worked with, where he finds his inspiration and his simple secret of timeless beauty in this great feature story at Amway Startup.
Vertical integration. Seed-to-supplement. Supply chain. Regardless of what you call it, Amway controls much of the process (and, in several cases, the entire process) when developing and manufacturing high quality nutrition, beauty and home products for the world.
By controlling as much of the process as possible, Amway is able to have heightened oversight of product quality – from the core ingredients that serve as the source of the products, to the manufacturing of goods in our 15 manufacturing facilities, to the complex delivery systems that allow millions of Amway distributors in more than 100 countries and territories to secure goods close to home or ship directly to the ultimate consumer.
The source/make/deliver process that Amway has built is truly unique. It is a point of pride for the company, its employees and Amway Business Owners and it is detailed in a new website called AmwaySourceMakeDeliver.com.
The site helps to chronicle some of the many reasons why customers who buy Amway products from Amway Business Owners continue to make the company a trusted part of their daily lives.
Every single day, someone launches their Amway startup. They are entrepreneurs. They want to control their own destiny. They are difference-makers.
But unlike many others who are attempting to set their own course, these entrepreneurs are backed by an $11.8 billion company. One supported by 21,000 people who are working hard to make that individual startup a success. These entrepreneurs are supported by more than 1,000 patents, 15 manufacturing sites, 75 R&D and quality assurance labs and a distribution network that is nearly unmatched in the world of business.
We want to bring that story to life. That’s why we have launched Amway Startup — a news site dedicated to telling the story of the backroom that supports Amway startups all around the world. From stories on scientific excellence and new products to beauty and nutrition, Amway Startup will be your source for detailed coverage of the fuel that helps power Amway startups globally.
So, check it out here, and tell us what you think.
On a daily basis, more than 900 Amway scientists, engineers and technical professionals are responding to market demands by devising products that closely fit an infinite variety of customer needs and desires. Their accomplishments are truly amazing.
The company’s Research & Development Distinguished Scientific Leadership Society is built to acknowledge individuals within this group, people with a longstanding record of scientific and technical excellence during their Amway career.
It is the R&D division’s highest level of technical recognition. Earlier this month three new members were inducted:
Donald J. Pusateri — Don has been involved with more than 70 plant concentrates and dehydrates featured in Nutrilite™ products today. His technical excellence has resulted in 35 patents, six publications and multiple Amway awards.
Richard C. Roth, Ph.D. — Rick has a distinguished record of leadership in the Association of Home Appliance Manufacturers and the American Society for Testing and Materials, serving as the chair or secretary on a variety of committees. He has earned 26 publications, four trade secrets, two patents and numerous Amway and industry awards.
Ron J. Sharpe — Ron has brought many high-performing, new technologies to Amway as an Open Innovation Scientist, filling the beauty pipeline with discoveries that help to fuel ARTISTRY™ Intensives Skincare Renewing Peel and Youth Xtend. Ron is recognized as an industry expert in Open Innovation and has seven publications, four patents and multiple industry and Amway awards.
The three inductees join four others who were recognized last year to make up the society’s seven-person membership. Thanks to the work of these individuals and their colleagues, Amway R&D continues to use the power of science to help people live better lives. Congratulations to the inductees!
Leadership and passion.
Knowledge and expertise.
Those are just a few of the words that describe Amway’s Bob Hamilton, THE go-to person for policies and regulations in the home care and beauty products industries.
“His practical approach is highly valued by regulatory professionals worldwide,” says Dr. Nico Raczek, Amway global director of regulatory policies.
What else makes Bob stand out? “Good science, and products that are safe for our families as well as our communities are primary motivators for Bob,” says Terri Gaskey, who leads our quality assurance and global technical services.
Few were surprised when Bob received a prestigious distinguished service award from the American Cleaning Institute (ACI) for his decades of science-based policymaking.
Two more words? Sweat equity.
“He has worked tirelessly over many years to strengthen the work we do on behalf of the industry,” says Ernie Rosenberg, ACI President & CEO. “We could never say ‘thank you’ enough for all that he has done.”
Those two words are the perfect way to begin.