The complete protein package

Nutrilite’s new All Plant Protein Powder is unique because it uses a tri-blend of soy, wheat and pea protein to help keep you healthy and energetic without animal products or dairy. But it’s not just what’s inside the package that makes this product special. The canister itself has unique characteristics.

Packaging engineers and designers created multiple prototypes using wide variety of feedback to produce an All Plant Protein canister that really stands out. You’ll notice the uniqueness when you pick it up and hold it in your hand.

It has a visual connection with the NUTRILITE™ supplement bottle shape. The handle grip makes the container easier to hold. And the translucent green cap matches the color and transparency of a DOUBLE  X™ supplement tray. It’s also made of plastic, which has a smaller carbon footprint than our previous package and is more easily recycled into common recycling streams available around the globe.

So, when you open your All Plant Protein Powder, enjoy what’s inside, but take some time to appreciate the package it came in, too!


Assessing Sustainability

Do you know what Life Cycle Assessment is?

 It has become pretty important at Amway. LCA, is an internationally recognized way to determine the environmental impact of a product throughout its life cycle. An LCA analyzes the entire production process from raw materials to manufacturing to distribution to “end of life management.” (Can it be recycled or will it go to a landfill?)

 Amway Research Scientist David Byrne recently attended the LCA XII Conference in Tacoma, Washington, and shared the evolution of Amway’s use of LCA and our goal to be recognized as a sustainability leader in the direct sales industry. Here is the gist of his message:

 Amway’s first product, L.O.C., was a phosphate-free, all-purpose cleaner that was one of the first bio-degradable products on the market. It was the first of many products we designed with environmental considerations. The company’s founders did this because it was the right thing to do.

 However, our Independent Business Owners, customers and partners now want to know about our sustainability efforts. That’s why in 2009 Amway started using LCA. As a test case, an LCA helped shape the design of the new eSpring system launched in Japan that year. The result? It used 46% less energy than its predecessor.

Now sustainability requirements are integrated into corporate objectives for all new products and sustainability claims are tested along with performance claims. At Amway, LCA has been used successfully, and it’s gaining recognition inside and outside the company.


I don’t think we’re in Kansas anymore….

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

I really didn’t know what to expect when I came to Amway six weeks ago, but I have definitely been on a winding yellow brick road of new experiences.  I am an advertising and design student who usually takes classes in marketing, branding, information graphics and creative media.  When the summer swept me off my feet, however, I was blown into the far away land of Information Technology.

In this strange new land they spoke a different language and had a different way of doing things, and I have to admit, I was completely out of my element at first.  With tons of confusing acronyms being thrown around and terms I had never even heard of showing up in my emails, I really thought I was in over my head.  As I powered through the new material and decided I would learn as much as possible about IT, this scary misadventure quickly became an exciting journey.

So far this summer, I have learned so much about new things I would have never imagined I’d be working with.  I had never done anything with IT in the past, but now that I have it has opened my eyes to a whole new field and a whole new way of applying the skills I have learned while earning my degrees.  I have met some great people along the way who have helped me discover that I have the courage to delve into foreign topics, that I do have a more technical side to my brain and most importantly, that I have a huge appreciation and a place in my heart for IT.


Make-Up an MBA’s Life!!!

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

The beginning of the summer has represented an opportunity to pursue my dreams and it is the clearest example that I have succeeded in completing one of the goals that I set for myself when I arrived in Business School.

Two years ago when I applied to Kellogg School of Management, I described in my essays (and in my Business Week blog) how I wanted to become a brand manager at a cosmetics company to create holistic well-being in direct sales to use my talents in favor of improving the world.

The way I arrived at Amway was somehow unusual. As part of my plan B recruiting I continued to look at beauty companies, but searched for operations jobs to at least secure a change in geography and industry. A change of industry, function and geography seemed like a very complex challenge, because most companies would not trust a Chemical Engineer with 5 years of work experience in operations to become a world class marketer.

After a wonderful experience in Ada and an interview that seemed like a friendly talk with the Vice President, Director and Manager of Supply Chain, I received an offer from the center of excellence that I was uncertain to take. I had really liked the company, but I was uncertain of how taking that path brought me closer to my long term career goal: to become a General Manager who can eventually have more impact in the world.

Not willing to give up, I decided to seek advice from MBA’s who were in my dream job in the industry to see if an eventual transition would be possible or if I should stick to my plan to career change during the summer, even if it was in a startup company or scarifying the geography. That determination caused for me to cold call my current manager, an MBA from Duke University to ask her for advice. That advice request converted into an internship opportunity of what I, now call: my dream job.

Two weeks ago, I moved from Chicago to Grand Rapids, Michigan where Amway’s head quarters are located to become a brand manager MBA intern in the color cosmetics business.

My summer project involves working in a very interesting challenge that requires implementing strategic and tactical measures. Using creative, leadership, strategic thinking and analytical skills mixed with marketing, finance, accounting, design, and operations knowledge to solve it. This seems like the perfect opportunity to put to work every course I have taken in both of the programs that I am pursuing, my MBA and MEM.

To gain a rounded experience, it is as important as the internship challenge and project relevance to me, having fun during the summer and getting to know better the company’s culture and employees. For that, HR has made an excellent effort to bring together my fellow intern class. We have been involved in activities ranging from Intern Olympics and baseball games, to lunch and learns where we get to experience a department and other interns projects.

Additionally, HR did a great job in putting together an intern class which is quite diverse, we range between 19 and 28 years old, we hold different school majors from public communications to mechanical engineering, and are pursuing different disciplines in our internships and current graduate studies to solve different projects that contribute to the company transformation. We come from several parts of the world- did I mention that I was born and raised in Mexico? But I have lived in 7 countries in the past 10 years-  one of the most amazing things at Amway is that despite of this diversity, all of us have one goal in common which is succeed at our internship.

My experience at Amway has been one with many first times, something unusual for somebody who had spent over 5 years in the work force. This is the first time in my career that I received flowers in my desk on my first working day and that I was welcomed with a lunch by my entire department, when my team who is in New York attended via videoconference.  I believe, that explains why most of Amway’s employees have been with the company for double digit years.

I am really excited for the challenges of this summer, because now I have a new set of goals to accomplish for myself and a commitment to reciprocate the trust that my manager invested on me.

Is there any time when you dared to challenge the status quo to follow your dreams?


Smell the sweet scent of Amway flowers

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

You could say there’s a similarity between interns and flowers; we both start as a seed, but learn to grow with time. (However, there could be some late bloomers out there…)

Flowers play a huge role at Amway World Headquarters. They are found everywhere on campus in different colors, sizes and shapes. But I would say the flower display that gains the most attention is the flowers in front of World Headquarters that are shaped as the Amway logo. Have you ever wondered how those flowers identically match the logo? How are they shaped so perfectly?

Well, Erica and I got the low-down on how it really happens. Watch the process behind planting the ‘Amway’ flowers.

Download Video

Drink water out of a box?

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

When I first heard about this, I couldn’t help but imagine pouring a bottle of water into a small brown box and attempting to drink it before it soaked through the cardboard. However I have stumbled across yet another simple, sustainable, and beautifully innovative design.

Part sustainable water company, part art project, part philanthropic project, and completely curious, Boxed Water Is Better is a boxed water company. It started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit – it shouldn’t be bottled at all, but instead, boxed.

Boxed water is far from drinking water in a small brown box as I originally imagined. Picture in your head milk or orange juice cartons (you know, the kind you used to make a bird feeder out of when you were a kid.) Boxed water was publicly launched Friday, March 13, 2009 at the Grand Central Market located in downtown Grand Rapids, MI. Boxed Water doesn’t have the “B-Lenium” benefits of NUTRILITE sports drinks that help replace fluids and electrolytes, but follows in the same enviornmentally friendly direction Amway upholds.

Learn more about this movement at


Creative Inspiration Resources

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

Checking and digging through different design blogs, you can find many genius and innovative designs. For example, while looking at metacafe the other day, I came across this:


How perfect would this have been as a promotional piece for the Nutrilite and Artistry MoBE’s?! I was fortunate enough to help with some of the graphics for the MoBE’s (Mobile Brand Experience) as well as walk through them both before they went on tour with Tina Turner and now are traveling the country!! They are on twitter (NutriliteHealth & ArtistryBeauty) if you’d like to keep up with where they have been, are currently as well as where they are heading. For those who are unfamiliar with the MoBE’s check out these short videos where you can see just what they are about.



Another resource for creative stimulus is  http:/  If you click the Inspiration link at the top of the page, you can chose to view different:

.web designs

.business cards


.package designs


.web interfaces



The site also features different resources, tutorials, freebies, templates and wordpress. PLEASE feel free to share your favorite inspirational and innovative sites or print collateral you may have encountered.

-Stefanie Lin

“”Why blame the dark for being dark? It is far more helpful to ask why the light isn’t as bright as it should be.”     -Rob Bell


Allow myself to introduce… myself

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

Hey Everyone!

I’m Stefanie Maxim – yes Stef with an ‘f’ and no connection to the magazine ;)   I am a Graphic Design/Art Direction Intern here at the Spaulding building in Ada. I am so thankful to Jimmie Hanes, my Graphic Studio 3 teacher at Kendall, who encouraged me to apply for this internship. I’ve been here since June ‘08 and am loving it! Everyone here has been so helpful in helping me feel welcome and part of the team. David Rivette is my “mentor” and has been tracking my progress everyday I’m here in our morning meetings.

In my blogging, I hope to share my experiences here as well as post some of my favorite design sites I may stumble upon.

I’m graduating this May from Kendall College of Art and Design with my BFA in Graphic Design. My focus is print media and although I’m not super familiar with coding designs for the web, I did help in the design of this blog site  as well as redesigned the New Opportunity Zone home page that should be up in about a month – (thanks to our Amway tech’s that helped in the coding!)

Color is a passion of mine as well as looking at what others are doing to innovate the way we design. I love looking at Communication Arts publication amongst many other design focused publications and websites to spark ideas. I also enjoy getting coffee at a bookstore such as Barnes & Noble or Schuler Books and flipping through pages looking at layouts, type, color, etc. Long story short, I love good design!

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Projects I have been involved in here at Amway Global was helping in the design of the Trim Body System, Ribbon print collateral, Achieve publication spreads, designs for Nutrilite and Artistry, MoBE tours,  Amway’s Environmental Stewardship PDF, web ads informing employees and IBO’s (independent business owners) about new products, and many other design projects.

I have learned so much involving working with others in a professional environment. If ever I wasn’t sure how to do something, someone was readily available to show me and help the process. Such as getting use to Lotus Notes, a program we use to email back and forth as well as track process of projects…Sonja and Marsha have had the most patience with me in this area!

My internship has given me the opportunity to work and communicate with editors, marketers, project managers, graphic artists, art directors, etc. to complete projects with both large and small budgets and timelines. Understanding brands, self management, being detail oriented, flexible, and organization, and taking time to get involved in volunteer opportunities are values that are upheld at Amway.

To everyone here, I want to say thanks so much for all you do. I feel truly blessed to be a part of this company and thankful for the values Amway stands for.

-Stefanie Lin

“Do what you can, with what you have, where you are.”

-Theodore Roosevelt