In his first book, a 173-page narrative co-authored with Charles Paul Conn, the Amway co-founder sought to empower a world of individuals to meet their unlimited potential.
“I believe that one of the most powerful forces in the world is the will of people who believe in themselves, who dare to aim high, to go confidently after the things they want from life,” DeVos said in the book’s first chapter.
That message of potential and the desire to empower individuals remains the driving force of Amway today.
“I always heard Dad tell people: You can do it. You have potential. You can achieve whatever you set your mind to doing,” Amway President Doug DeVos recently told an audience near Amway World Headquarters. “It’s all about the potential of the people.”
Perhaps the Amway co-founder summed it up best on page 22 of “Believe!”
“’I can.’ It is a powerful sentence,” he wrote. “It works. People can do what they believe they can do.”
DeVos is still writing. On April 1 his fifth book, titled “Simply Rich,” will be released. It’s a memoir of the major events of his remarkable life. It will be available at major booksellers, and can be preordered through Amazon, BN.com and Simon and Schuster.
On a daily basis, more than 900 Amway scientists, engineers and technical professionals are responding to market demands by devising products that closely fit an infinite variety of customer needs and desires. Their accomplishments are truly amazing.
The company’s Research & Development Distinguished Scientific Leadership Society is built to acknowledge individuals within this group, people with a longstanding record of scientific and technical excellence during their Amway career.
It is the R&D division’s highest level of technical recognition. Earlier this month three new members were inducted:
Donald J. Pusateri — Don has been involved with more than 70 plant concentrates and dehydrates featured in Nutrilite™ products today. His technical excellence has resulted in 35 patents, six publications and multiple Amway awards.
Ron J. Sharpe — Ron has brought many high-performing, new technologies to Amway as an Open Innovation Scientist, filling the beauty pipeline with discoveries that help to fuel ARTISTRY™ Intensives Skincare Renewing Peel and Youth Xtend. Ron is recognized as an industry expert in Open Innovation and has seven publications, four patents and multiple industry and Amway awards.
The three inductees join four others who were recognized last year to make up the society’s seven-person membership. Thanks to the work of these individuals and their colleagues, Amway R&D continues to use the power of science to help people live better lives. Congratulations to the inductees!
Imagine you’re sitting under the giant pepper tree in Lakeview, California, (shown here in our 80th anniversary logo) with Nutrilite founder and visionary Carl Rehnborg.
As employees, distributors and visitors often did, it was the place to find Carl; to read, talk and discuss the important topics of the day.
Our 80th year of Nutrilite certainly deserves the center of our attention. With many plans in the works, we’re reflecting on our roots, saluting eight decades of amazing growth and focused on our future.
Through his groundbreaking scientific work, Carl was a pioneer in nutrition research. A keen observer, he discovered and unlocked the power of plant-based nutrients, now called phytonutrients. His introduction of Double X, likely the first multivitamin/multimineral supplement marketed in North America, is still our flagship product.
What’s next? There’s so much more. We’re building on new inspirations, meeting product demand with new farms and facilities, and leveraging new research and products for the future – all to drive scientific discovery, to unlock the power of phytonutrients and to help people achieve optimal health.
And this year we celebrate all that with special events across the world. We’ll tell you about them here and on Facebook and Twitter. You can search for all our anniversary coverage by using the hashtag #nutrilite80. We look forward to sharing our celebration with you all year long.
For some Amway scientists, their “lab” might be a farm in Asia, the halls of academia, fjords in Norway, a trade show in France or a TED talk in New York.
It’s all about Open Innovation, a non-traditional approach to new product development that has been used at Amway since 2005. It’s built around the idea that new technologies can come from beyond the four walls of a laboratory.
Our Open Innovations team canvasses the planet for what team leader David Groh calls “the game-changers” – things like plants, proteins and prototypes with the potential to transform existing Amway products … or trigger completely new ones.
“We find some pretty amazing technologies out there,” Groh says. “But the bottom line is whatever we bring home and pitch as ‘product potential’ must meet the needs of our customers.”
Crescendo is defined, especially in music, as a gradual and continuous increase in volume. This name was adopted as the title for the new ARTISTRY package design to signify the grace and height of the upward-slanted caps.
“YOUTH XTEND is the first product line to launch in signature Crescendo packaging,” said Maud Pansing, vice president global beauty. “It underscores the ARTISTRY brand’s ‘Forward Beauty’ positioning and commitment to the most advanced research and technology yielding clinically tested results.”
You may be familar with Satinique, as it has been part of the Amway brand porfolio since 1963. But now, there’s a new Satinique in town.
Making its fall 2013 debut, we’ve revamped and reformulated this complete collection of haircare, treatment and styling products featuring patented technology and botanicals with proven results that make bad hair days a thing of the past.
The key to Satinique lies with its patented Enerjuve technology. Developed by Amway scientists, Enerjuve is a positively charged complex of strengthening lipids, creatine and smoothing 18-MEA (amino acids). The Enerjuve positive charge counteracts hair’s naturally negative charge. The results are quite literally, a new movement in hair.
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best haircare brands on the market,” explains Maud Pansing, vice president global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a diffrence to the health of hair – inside and out.”
Complete with custom fragrances and color-coded packaging, Satinique is poised to unleash the power of hair.
What do coconuts and citrus have to do with cleaning your home, washing dishes and doing laundry?
Well, for our cleaning and laundry care products that are made with BIOQUEST FORUMLA™ technology, these natural materials are the building blocks to powerful performance while also caring for the environment.
Key ingredients derived from coconuts, citrus fruits and minerals clean away dirt, grime, grease and dust without adversely affecting the health of people or the planet (when used as directed).
Want some more reasons to like our products made with the BIOQUEST FORMULA?
They are biodegradable, so the they break down and decompose into elements found in nature.
They are gentle for use on a wide range of fabrics or surfaces.
And they are dermatologist tested, where appropriate.
They’re also concentrated, which brings another list of earth-friendly benefits:
They are made with less water.
Customers use smaller amounts for effective cleaning.
Less packaging is required, meaning waste is reduced.
And the smaller packages weigh less, reducing the amount of fuel needed to transport them.
That’s quite a list. Do you have anything to add? Leave a comment and let us know!
Known for being a delicacy at fine restaurants, ARTISTRY has a new role for caviar.
As our ARTISTRY scientists researched the advanced signs of aging, their journey took them outside the labs to the salmon hatcheries of Norway.
Why? In 1997, skincare science uncovered the exfoliating properties of salmon hatchery fluid. As hatchery workers immersed their hands in the nutrient-rich water each day, the hatchery fluid seemed to produce anti-aging properties never seen before – skin appeared completely smooth, wrinkle-free and even in pallor.
ARTISTRY scientists studied further and discovered its true anti-aging ability. The hatchery fluid, harnessed as Red Caviar Concentrate in ARTISTRY YOUTH XTEND Ultra, became the building block of the collection, working together with the other ingredients in two specific ways: to micro-cleanse and rebuild the appearance of skin.
“This collection illustrates the power of ARTISTRY scientists seeking out and implementing innovative solutions to the most pressing skincare concerns,” said Maud Pansing, vice president of Global Beauty.
YOUTH XTEND Ultra is designed for the more advanced signs of aging such as loss of elasticity, firmness and the yellowing effect that comes with age. The U.S.-patented Red Caviar Concentrate has been shown to help clear the natural repair pathways in the skin. Once cleared, these pathways make way for real anti-aging benefits to take place efficiently and effectively.
Something to think about next time you see caviar on a menu.
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.