A lot of cheering going on

As a kid, I tried every sport out there and my mom would tote me around the city, pack my snacks, pay my fees, and most of all, cheer me on.

Amway is doing the same thing as we sponsor teams and athletes around the world and around the world of sports.  These sponsorships include:

Badminton: In Indonesia, six badminton players wear the Nutrilite name including Men’s Double Champions Markis Kido and Hendra Setiawan.

Basketball: The NBA’s Orlando Magic call the Amway Center home and their practice jerseys also sport our logo. Amway China and Amway Taiwan sponsor the Nutrilite Junior NBA tournament, a program which brings fun and healthy activities to hundreds of middle school students who compete against each other to travel to the United States to participate in NBA All-Star weekend.

Billiards: The World Pool Billiard’s Association Women’s 9-Ball Open has been sponsored by Amway Taiwan for 14 years.

Cricket: Adam Gilchrist is an Amway spokesperson for Australia.

Football: NFL MVP and quarterback Kurt Warner also works with Nutrilite and Amway North America to promote nutrition and a healthy lifestyle.

Gymnastics: Amway China sponsors the Chinese artistic gymnastics team, which recently brought home 13 gold medals from the 2010 Asian Games.

Hockey:  The NHL’s Detroit Red Wings wear the Amway logo on their practice jerseys and the AHL’s Grand Rapids Griffins will also wear the logo at home and away.

Ice Skating: Since 2007, Amway Canada and Artistry have sponsored Skate Canada, an event that features the world’s top skaters, and Amway China sponsored Artistry on Ice in 2010 and will repeat again this year.

Running:  Marathon runner Kara Goucher is a spokesperson for Nutrilite and Amway North America.

Soccer: Nutrilite is a premium sponsor of professional Italian team AC Milan. Amway Canada sponsors the Nutrilite Canadian Championship; that decides who will represent Canada in the World Cup, and Amway Korea sponsored the Korea Republic team in last summer’s World Cup.  North America is the presenting sponsor of Major League Soccer’s San Jose Earthquakes.

Swimming: Olympic Gold medalist Libby Trickett represents our brands in Australia

That’s a lot of cheering, in a lot of different languages, going on.


Eye on the (nine) ball

For the 14th consecutive year, Amway Taiwan sponsored the recently-concluded World Pool Billiards Association’s (WPBA) Women’s 9-Ball Open. It’s a long-standing naming rights relationship, but 14 isn’t the only impressive number in this equation. Also:

  • 48 players from countries all over the world qualify.
  • 143 nine-ball matches are played during the seven days of the tournament.
  • The balls are racked 1,511 times.
  • Approximately 13,500 balls are made for the tournament.
  • Ga Young Kim won the tournament in a well-fought 11-8 victory.

Kim, 29 and a native of Seoul, Korea, befittingly won the tournament on her father’s birthday. He taught her to play the sport when she was 12, inspiring her to pursue competition as a career. 

Kim and Amway Taiwan’s Managing Director are both featured in this video of the closing ceremony, but we know that it when it comes to her career, and our commitment to athletes of different backgrounds and talents the world over, the story is just beginning.


Nutrilite’s Jr. NBA “All-Stars”

This past weekend the winning team from the Amway Nutrilite Junior NBA challenge, the Tigers, made their trip to Los Angeles to attend the NBA All-Star game.

Their journey began last spring when four cities in China and Taiwan held basketball skills challenges for thousands of kids between the ages of seven and twelve. Six lucky kids selected from each city were invited to a city camp where they worked one-on-one with Dwight Howard of the NBA’s Orlando Magic. The boys were then divided into two teams of twelve players each. They competed against each other in games in both Beijing and Taipei. And the winning team made the trip to the United States.

On Friday the team spent the day at the Nutrilite COH in Buena Park where they toured our facilities, enjoyed a fun-filled round of our “Color Yourself Healthy” beanbag game, and were put through the paces in a fitness session with Diane Paetz, Nutrilite’s fitness instructor.

On Saturday they played an exhibition game against the Junior NBA Clippers at the NBA Jam Session in the LA Convention Center.  Throughout their visit their biggest support came from Taiwanese celebrity, and former Asian basketball star Chen Chien-Chou, affectionately known as “Blackie” in Asia, who accompanied the team on their trip.  

The highlight of the trip was spent watching the Slam-Dunk competition and then the All-Star game Sunday night. You can see more photos from the trip on Amway Taiwan’s Junior NBA Facebook page and the Global Nutrilite Facebook page.


Goal by Goal, kids in Naples score

If you’re a fan of the AC Milan soccer team, I’m guessing you already know they scored two goals last night in their match with Cesena in Milan. But as a fan you may or may not know about the goal that went into the net after the game. NUTRILITE and Amway announced last night that they would continue the Goal by Goal Campaign in support of the AC Milan Foundation. Amway Area manager Fabrizio Suaria presented the AC Milan Foundation with a check for US $85,000, a total that represents the 34 goals scored in the first half of the season. Star player Pato accepted the check on behalf of the team and the foundation.

And now that the second half of the season has begun, every time an AC Milan player scores a goal NUTRILITE and Amway will donate US $2500 to the foundation. The money raised will fund the construction of a multi-purpose sports center for children in a depressed, at risk area of Naples, Italy.

Over the past three years the Goal by Goal campaign, as part of Amway’s One by One Campaign for Children, has donated US $250,000 to the AC Milan Foundation.

NUTRILITE is a premier sponsor of the AC Milan soccer team and our scientists work directly with MilanLab’s scientists to provide nutritional consulting and supplementation choices to players on the team.

It’s becoming clear to me how influential the AC Milan soccer team is. Because, really, if you know something about soccer, you know AC Milan. And if you know something about vitamins and nutrition, you know, and “like”, NUTRILITE.


New teammate

Nutrilite added new player to its team today.

Kurt Warner, former professional football player and Super Bowl MVP, has agreed to represent our Nutrilite brand in North America.

This is the first time in Nutrilite’s 76-year history that we’ve enlisted a National Football League player to endorse our health brand. He’s excited, too, to help us educate people on the benefits of good nutrition and a healthy lifestyle.

As part of the sponsorship Amway is donating $50,000 to First Things First, a foundation Kurt and his wife Brenda established to reach out to the community and share resources with people in need.  

Because we believe in helping people live better lives, too.



On November 18 a visit by the Chinese gymnastics team caused an unprecedented sensation at the Amway China plant in Guangzhou.  Fans packed a meeting area to see these sports stars, who have been spokespersons for our Nutrilite brand since 2009.

This was the first time the champions visited Amway China, where they were greeted by Amway employees, Amway sales representatives and middle school students sponsored by Amway China.

It’s quite understandable why the team was so warmly welcomed. In the 2010 Asian Games this month, they won 13 events in the artistic gymnastics competition and medaled in eight others.

After the meeting, the team visited the Amway and Nutrilite Experience Centers and the Nutrilite production lines, so they could better understand Amway’s history and culture and how our products are manufactured.


Riding the rainbow

Increasing traffic in Jakarta has helped create a greater interest in cycling. It’s a popular activity among Indonesians because it promotes wellness and increases environmental awareness.

Recently Amway Indonesia provided support to the Gowes Pelangi Fun Bike event. Approximately two thousand people had fun riding their bikes together through the streets of Jakarta. A NUTRILITE booth greeted them at the finish line and offered free health assessments to riders including bone density tests, blood pressure screening and BMI tests.

The event was coordinated by alumni cycling enthusiasts of Canisius High School in Jakarta. Money raised from the event benefits victims of the Mentawai Tsunami, the Mt. Merapi volcanic eruption, and Sanggar Anak Akar, a school that focuses on music and arts for underprivileged children.

In the Indonesian language, pelangi means rainbow. And rainbows represent better times and hope for the future. That’s something worth riding your bike for.

Visit our Flickr page to see more photos from the event.


Full court press

It’s a big night for sports fans.

At 7:30 p.m. Eastern Time, the National Basketball Association kicks off its 2010-2011 regular season pitting the champion Boston Celtics agains the Miami Heat.

At Amway, we love basketball, and we’ve blogged plenty about the Orlando Magic and their new home. But today, we turn our lens to the other side of the world, where Basketball New Zealand’s Tall  Blacks impressed even the toughest critics in 2010, and are preparing for competition in 2011.

The Tall Blacks’ name is derived from New Zealand’s popular rugby team the All Blacks. Since their debut at the 2000 Sydney Olympics, they’ve become a case study in showing just what an underdog can do. In one world tournament, they finished ahead of FIBA’s top-ranked team, and have been described by their competitors as “gallant,” “deserving of credit on the world stage,” and “the best-shooting team outside of the U.S.”

In New Zealand, basketball isn’t well funded and doesn’t receive as much media coverage as rugby or cricket, but the Tall Blacks coach said it best: “We don’t have any NBA stars on the team, but we play as a team and we show a lot of heart.”

They’re scrappy and we like that. So much so that Amway of New Zealand was proud to be an official sponsor of the Tall Blacks during their last World Championship bid. They finished in the middle of the pack, but to us, they’re top notch.