One by One

On Friday, August 14, Ronaldinho as the global spokesperson for the Amway One by One Campaign for Children kicked off the new season and a new commitment to the Goal by Goal Campaign during a special event at the Adriatico Stadium in the city of Pescara.

Ronaldinho plays for AC Milan.  For the 2009/2010 season the proceeds from the goals scored by Ronaldinho in Italy will be contributed to AC Milan Foundation and will be used to build a sports centre for children near the city of L’Aquila where a massive earthquake hit earlier this Spring.  The new sports centre will allow children to have fun and be able to play their favorite sports again. The announcement was made during the ninth edition of the Tim soccer trophy.

Karin Schmid, Amway CSR Manager Europe reported “We are extremely proud to be able to give a concrete contribution to a region we feel extremely close to. We really wanted to support a project aimed at children, which would allow them to practice sports and play, in short, to go back to normalcy after the earthquake.”

During the event Ronaldinho presented the first USD 10,000 check to Massimo Cialente, Mayor of L’Aquila.

It’s true that when you cheer for Ronaldinho, you are cheering for kids in need.  Since last year, the goals scored in Italy by AC Milan’s forward for the Amway One by One Campaign for children, have already generated a total amount of USD 100,000 which supported Buzzi Children Hospital in Milan.

Stay tuned to upcoming Italian Serie A matches on August 22 and August 29.