An Amway-sponsored environmental theme park in China

Aug 21, 2009

Amway China came up with an innovative way to teach children about protecting our environment – a “theme park” that attracted 20,000 people in two days. Guest blogger Robin Luo submitted this post.

The Haidian Park in Beijing was a green sea of joy on June 13 and 14. That’s where the Amway Environmental Theme Park was kicked off, co-sponsored by the China Environmental Protection Foundation (CEPF) and Amway.

The idea of a carnival theme park is not new to the Chinese people. But the Amway Environmental Theme Park is the first of its kind in China. It combines interactive experience with targeted education. It’s also the first large-scale environmental protection activity since CEPF set up the “Amway Environmental Protection Fund for Public Good.”

The theme park offered more than 20 games and exhibits, with names like Green Life Identification, Forest Police, Slam Dunk of Environmental Protection, Penguin Returns to Antarctica and Environmental Protection Superman. Throughout the exhibits, cartoon characters Polar Bear Lele and Little Water Drop take visitors through a time-space tunnel of environmental changes, providing a systematic introduction to environmental knowledge.

Green Life Identification consists of more than 30 actions for environmental protection in daily life. It helps enhance people’s environmental awareness by identifying the blind spots of environmental protection. The games are designed to deliver lessons in an invisible and intangible manner.

The event attracted 20,000 people from 7,000 families in two days. With the success of this first theme park in Beijing, more will be rolled out in Xi’an, Harbin, Qingdao, Hangzhou, Guangzhou, Chengdu, Xiamen, Shanghai and Wuhan this year, and expect to attract 300,000 more visits.

The Chinese government has shown increasing interest in environmental protection, realizing the importance of harmony between economic and environmental development. Environmental responsibility has always been a strength and a focus of Amway, in China and around the world.

The Environmental Theme Park is a fun and creative way to share more ways people can protect the environment while supporting the Amway vision of helping people live better lives in China.

  • 1 Comment

    • Guest says:

      good! an innovative idea! it would be useful if full view of theme park is made available.

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