The creativity of Amway givers

Jul 06, 2010

I get a lot of calls asking for Amway to support some great causes that our IBOs and employees are involved in. We have to pass on most of them so we can focus on national partnerships that provide opportunities around the country, like Boys & Girls Clubs of America and Easter Seals.

So I was a little taken aback when I got a call from Vishwas Mahale, who was writing a book and wanted to donate a portion of proceeds to the Amway One by One Campaign for Children.

In fact, I couldn’t even help him out, since One by One is not a formal charitable foundation. Instead, it’s a campaign, a movement, and a way to organize all of our global efforts under one focus area – helping children in need.

So we talked more about One by One and what might be a more appropriate way of carrying out his vision of using literary success to promote the success of underprivileged kids.

In the end, Vishwas decided that 20% of the proceeds from the sale of his book would go toward food, clothing and education for underprivileged children through nonprofit organizations.

His book is called “The Success: How to Achieve Humanity’s Most Powerful Desire.” It is available as an ebook at and Amazon Kindle, which can be downloaded with e-reader devices or on PC and MAC. The hardcover edition will be available soon.

Of course, this is in no way an endorsement of the book itself, either on my behalf or on behalf of Amway Global. Rather, it speaks to the imagination of our IBOs, and the common thread of helping community that we seem to find everywhere in the Amway business.

Best of luck to you Vishwas, and thank you for making a difference for children!

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