Opening the doors to literacy

Oct 21, 2010

Amway launched its fourth school partnership in the Philippines this week through the One by One Campaign for Children.

Our Philippines staff has found an innovative way to impact literacy – both by providing books for school libraries and engaging Amway distributors in storytelling programs that make literacy exciting and fun.

The Urdaneta I Central Elementary School in Urdaneta City, Pangasinan is the most recent of the four schools chosen for the program. The school is comprised of 4,000 students in grades 1-6, with programs focused primarily on the 688 first-graders. In addition, the school hosts children with special needs, including the deaf and mute, and children with mental disabilities.

The launch was well attended by volunteer teachers, parents and local dignitaries, including Amadeo Perez IV, Urdaneta City Mayor, and Norberto del Prado, Urdaneta Poblacion Barangay Captain.

The launch is geared towards providing a greater way of teaching students the fun and worth of reading as well as the lessons and values learned in the vast amount of children stories that is made available to them. Enhancements to the library will make it a more conducive learning environment and venue for children to study, practice and explore their creativity.

 “Amway is not just about business being the answer to make lives better, but we believe in giving back through our One by One Campaign,” said Suzanne Comagon, Amway Corporate Services and ADC Operations Senior Manager. “Through this campaign, we are enabling a better and brighter future for the children by providing them the right tools to learn and practice reading while exploring their creativity in the stories they can be exposed to.”

Below are pictures of a storytelling workshop from the storytelling workshop that took place prior to the One by One launch.

Thanks to Sri Soekarmoen and Suzanne Comagon for contributing to this post.

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