Charles Spencer, Ninth Earl of Spencer and brother of the late Princess Diana, spoke to the Economic Club of Grand Rapids today.
What drew me in was the topic: “How the Princess’ Philanthropy Helped Position Britain Throughout the World.”
So what can a princess teach us about philanthropy?
I remember watching Diana’s wedding on television when I was a kid – particularly the wedding dress with the ultra-long train, which is currently on display at the Grand Rapids Art Museum.
But when I scan my recollections of Diana, I also remember the places she visited – mine fields, AIDS clinics, the poor, and the forgotten.
And that’s what our esteemed speaker helped us understand. Besides bringing a fresh air of beauty and humanity to a stiff British monarchy and a dark British economy, Diana chose to channel the massive PR engine into causes that many overlooked.
In his words, she “repositioned Britain as a brand with her philanthropy,” partnering with such giants as Mother Theresa and Nelson Mandela.
He said, “You can only make a difference when you have a visceral connection to the cause … She made a lot of people realize what they could do and should do for others.”
Diana used her glamour to create this connection between those watching on television, and those suffering in a third-world country. Today, philanthropy is considered a regular expression of celebrities and Hollywood stars.
And I suspect it will be an important expression of her son … the future king.





