Pressing issues call for new partnerships

Nov 01, 2011

The usual suspects for Amway One by One partnerships tend to be nonprofit organizations (NGOs).

However, in India, Amway leaders are creating new types of partnerships that address major children’s issues.

Earlier this year, Amway worked with the Tamil Nadu Police for a public safety campaign to help massive crowds that gather for the Madurai Chithirai Festival.

Last month, the Amway Opportunity Foundation partnered with Bangalore Police and the Ministry of Women and Child Development, to support a poster campaign for missing children.

BOSCO, an NGO that works with at-risk children, will be the implementing partner, using information boards to place posters in police stations and public places throughout the city. The posters will provide information from the Missing Child Bureau and the Missing Persons Bureau.

Working together, Amway and the many partners in this program hope to keep more children safe, and reunite more children to their families.

Thanks to Raj Narain for sharing this story.

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