Bringing more cheer

Dec 07, 2011

Every year as the Christmas holiday approaches, there are certain things you can count on in the U.S. That Salvation Army volunteers will be ringing bells and collecting change at local retailers. That your mailbox – the real one, not the electronic one – will contain more cards and photos than at any other time of year.

And in Grand Rapids, Michigan, some elementary school students can count on Amway to bring Santa’s Secret Workshop to life.

For approximately 20 years, we have temporarily turned school gyms and libraries into places where those in kindergarten through fifth grade could play elf – choosing and purchasing affordable presents for their families. Gifts only cost between 5 cents and $1 and more than 150 Amway employees help children find gifts; wrap; address; and organize them. Each child also receives a “Santa buck” to purchase something special for a classmate.

This year, more than 800 children will experience Santa’s Secret Workshop. That’s more than double the number in 2010.

And that’s what really counts.

[Pictured: Employees from the Amway Brand Management Team run Santa's Secret Workshop at Burton Elementary School on Wednesday, December 7, 2011.]

Leave a comment.
Required fields are marked *




Comments policy: Please note that comments are moderated.
All comments are welcome as long as they are on topic, respectful, and do not advertise competing products or businesses. We reserve the right to remove without warning any and all offensive, unlawful, defamatory, or libelous comments, as well as any personal attacks or offensive language.