Before it’s too late

Apr 27, 2012

During our research for the publication of our 2011 Global Citizenship Report, we noted a lot of activity around disaster response. Many natural catastrophes devastated the communities of our friends and colleagues last year.

What hasn’t received nearly as much attention is an emphasis around prevention.

In India, the Bihar State (adjacent to Nepal) is recognized as a multi-disaster-prone territory with a history of moderate to severe earthquakes.

Amway India is partnering with the Bihar Disaster Management Authority to help residents take measures to mitigate the risk of a future earthquake, and using the Bihar Centenary Day celebration to create awareness.

They installed posters and created pamphlets, teaching local leaders about earthquake resistant construction technology and teaching the general public basic tips for what to do in the event of an earthquake.

While these efforts may not make global headlines like an actual disaster, they may in the end be more impactful and save even more lives.

Thanks to Raj Narain for sharing this story.

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