Leaders inspiring leaders in South Korea

May 03, 2012

In South Korea, we recently met a group of Amway business leaders that meets faithfully every month at a small office in downtown Seoul.

But the strategies they discuss are not about growing the business. They are looking for the best causes to help children in need.

Leonard and Esther Kim launched the World Wide Charity for Children two years ago, and called on their top leaders to join the board, and invest in the mission. As Amway Founders Crown Ambassadors who have reached the highest levels of accomplishment in the business, they know that helping others is a privilege—and an expectation—of success.

While each of the leaders has skills and drive that have made them successful, they know that they don’t have experience in nonprofit work. That’s why they meet each month and listen to their Amway networks across the country, taking ideas and suggestions for what children’s issues they should address next.

Later in the day, the leaders leave the office and put on their volunteer vests, joining other Amway Business Owners (ABOs) and employees to help out at the Dong Myung Child Welfare Center, which serves the needs of orphaned children.


The volunteers clean blankets, play games, host a birthday party and stock the pond with new goldfish. They also present a check for $5,000 to support the needs of the Center.

It is not uncommon to find Amway volunteers at this and other Child Welfare Centers around the country. Amway has been a longtime partner, and Leonard and Esther have inspired many more to get involved through their call to action.


The next day is a business meeting for more than 25,000 ABOs and their customers. The efforts of the World Wide Charity for Children are woven throughout the day.

It starts with a cookie drive early in the day. The cookies are made by ABOs, and infused with protein powder and other healthy ingredients.

During an intermission, volunteers pass out organ donation registration forms. Approximately 2,500 people sign up as new donors.

The final stage event of the day is not a motivational sendoff. Instead, Leonard and Ether take the stage with their top leaders to deliver a check representing the cookie sales – more than $30,000.

We are excited to see the groundswell of excitement for these efforts in Korea, and are proud to be partners with Leonard and Esther Kim. 

Coming soon will be a video that tells more of the story. Thanks to Yang-Hee Cho, Yong-Bom Lee, Sang-Doo Kim, and the team at Amway Korea for their support on this project.

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