Once again, malnutrition is the most critical challenge

Jun 29, 2012

According to the World Health Organization, a child dies every six seconds due to complications onset by malnutrition.

Every four years, world business and economic experts and leaders – including many Nobel Laureates in Economics – gather to identify the greatest global challenges and the most effective solutions. The findings are called the Copenhagen Consensus.

The 2012 Copenhagen Consensus set priorities for confronting ten of the world’s most important challenges. At the very top of the list was the issue of Hunger and Malnutrition.

Malnutrition is not just a health challenge, but an economic risk. According to the World Bank, as a result of malnutrition, individuals lose more than 10 percent of lifetime earnings because of decreased productivity. The Lancet has reported that proper nutrition during the first two years of life can result in an increase in lifetime earnings by as much as 46 percent.

So what is the best way to help? The Copenhagen Consensus says that the most effective solution is “bundled interventions to reduce under-nutrition in pre-school children.” This includes micronutrients given with complementary foods, treatment of safe water or de-worming to avoid diarrhea, and behavior change communications and education.

The findings confirm the 2008 Copenhagen Consensus, and highlight the importance of micronutrient products like our own Nutrilite Little Bits, to address undernutrition in young children.

Amway is already working with partners in Mexico and Zambia to provide Nutrilite Little Bits to children under five years old. Our CSR staff is currently working with Nutrilite experts to develop a formula that can be registered in multiple countries around the world, and engage Amway distributors and employees in providing this solution.

Global problems require collaborative, expert solutions. Amway is making a contribution to helping eliminate malnutrition in young children, and we are just getting started.

Thanks to Jeff Terry for sharing this story.


    • Annelie Smith says:

      I would love to get involved with this project. I am an Amway IBO but also a reg. Dietician in South Africa..

    • RaspberryPi says:

      i love this website. learnt a lot from it. thnx

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