Celebration of a longtime partnership

Sep 12, 2012

One of the longest-standing partnerships – which even predates the Amway One by One campaign – is the 30-year partnership between Amway and Easter Seals. Easter Seals provides services for those with disabilities or special needs – services that are often beyond the financial means of families that struggle to care for their children.

Amway Independent Business Owners (IBOs) and employees across North America have made this cause their own, and continue to find creative ways to raise funds – and visibility – for Easter Seals. Recently, several IBOs who have been top contributors and fundraisers over the years were recognized at an event hosted by the New York Yankees baseball team’s “Yankee Stadium Legends Suite Club” – the event itself raising $500,000 for Easter Seals.

The event set the pace for the largest Easter Seals Walk With Me events in the country, this year led by Miss America Laura Kaeppeler.



Miss America not only led the procession to Yankee Stadium on behalf of Amway, but also spent time with IBOs at a local Easter Seals center, meeting with the children and families who benefit from the services.


Click here for a video that shares more about the activities. Thanks to Marsha Champion for sharing this story. 


    • Linda Smith says:

      Thank you all for what you do for Easter Seals. My daughter, Auburn , has been receiving physical therapy there since she was 6 months old. Doctors weren’t sure she would walk but at 2 years old she succeed this goal and is now a 16 year old beautiful girl who is the 2013 Easter Seals youth Ambassdor. What a positive time in our daughters life. Again thank you for all you do.

    • Jesse Hertstein says:

      Thanks so much for sharing Linda! JH

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