One of the longest-standing partnerships – which even predates the Amway One by One campaign – is the 30-year partnership between Amway and Easter Seals. Easter Seals provides services for those with disabilities or special needs – services that are often beyond the financial means of families that struggle to care for their children.

Amway Independent Business Owners (IBOs) and employees across North America have made this cause their own, and continue to find creative ways to raise funds – and visibility – for Easter Seals. Recently, several IBOs who have been top contributors and fundraisers over the years were recognized at an event hosted by the New York Yankees baseball team’s “Yankee Stadium Legends Suite Club” – the event itself raising $500,000 for Easter Seals.

The event set the pace for the largest Easter Seals Walk With Me events in the country, this year led by Miss America Laura Kaeppeler.

Miss America not only led the procession to Yankee Stadium on behalf of Amway, but also spent time with IBOs at a local Easter Seals center, meeting with the children and families who benefit from the services.

Click here for a video that shares more about the activities. Thanks to Marsha Champion for sharing this story.