A United Way

Sep 18, 2012

It’s Campaign Week at Amway headquarters in West Michigan!

But this isn’t a sales drive – instead, it’s the biggest fundraising and volunteer recruitment effort of the year, working through the United Way.

The United Way mobilizes the caring power of volunteers, donors, agencies and community partners to improve the quality of life in local communities, particularly for the underserved. Donations collected by the Heart of West Michigan United Way support more than 60 agencies across West Michigan, with a focus on improving education, health and employment in our community.

Amway has coordinated a campaign for years, and employees have stepped up to the challenge, providing more than $600,000 each year in donations, which are matched by the company with $.50 for every dollar donated. Fundraising ranges from the simple (direct donations and payroll deductions) to the dramatic (bake sales, silent auctions and motorcycle rides among others).

The campaign is hands-on too. Each year, time is set aside for a community-wide “Day of Caring,” full of service projects by individuals and corporations for United Way partners. Amway employees show up in full force, mentoring children and providing manual labor to clean up camps and centers that serve children.

It’s an important time of year, a “united way” of lifting our community, and we’re proud to be a part.

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