The volunteering “triple bottom line”
Amway employees in Denmark demonstrated a new take on the triple bottom line: environmental, social and financial performance.
They recently closed down the office and all staff members, along with local Amway business owners, set off to the site of a recent music festival near Copenhagen.
They first helped the environment by collecting and sorting recyclables: everything from tin cans to glass bottles to batteries and furniture.
Volunteers also made a social contribution, by partnering with Julemærkefonden, a Danish organization that teaches children about healthy living and self-esteem.
Finally, the financial return on the recyclables could raise as much as 70,000 DNK for children served by Julemærkefonden.
All in a good day’s work!
Thanks to Karin Schmid and Sarah Wellner for sharing this story.