The volunteering “triple bottom line”

Oct 15, 2012

Amway employees in Denmark demonstrated a new take on the triple bottom line: environmental, social and financial performance.

They recently closed down the office and all staff members, along with local Amway business owners, set off to the site of a recent music festival near Copenhagen.

They first helped the environment by collecting and sorting recyclables: everything from tin cans to glass bottles to batteries and furniture.

Volunteers also made a social contribution, by partnering with Julemærkefonden, a Danish organization that teaches children about healthy living and self-esteem.

Finally, the financial return on the recyclables could raise as much as 70,000 DNK for children served by Julemærkefonden.

All in a good day’s work!

Thanks to Karin Schmid and Sarah Wellner for sharing this story.

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