Teaming up with the NBA

Dec 19, 2012

Our CSR team wasn’t just in Orlando for Power Soccer last week. We also kicked off a new partnership with NBA teams and the Global Alliance for Improved Nutrition (GAIN).

The Orlando Magic and Golden State Warriors basketball teams, along with Amway and GAIN, joined a campaign called Future Fortified, which is raising awareness and funds to help children live, grow, and learn through access to good nutrition.

During last Friday’s game, Amway and Future Fortified brought together local business leaders, philanthropists, activists and basketball fans to discuss the best approaches to help children get a good start in life through good nutrition. 

At the game, fans learned about nutrition through a new video, pre-game events and on-the-concourse activities.

   

Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide. Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday.

Thanks to Jeff Terry and David Madiol for sharing this story.

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