Europe: A Patchwork of Play and Purpose

Jan 14, 2013

In a tough economic year, Amway Europe showed both cross-border collaboration, and generous local support.

In Amway affiliates across Europe, there were runs, walks, bikes and swims to raise money for children’s causes. Many were focused on support of UNICEF, a partner that Amway has supported in big and small ways since the early 2000s. And in show of solidarity, Amway and its employees and business owners across Europe raised money to build a third preschool in a remote area of Turkey, in partnership with UNICEF.

Amway Russia continued to grow its Child’s Smile project to equip government hospitals with playrooms for children, adding 16 more this year, totaling more than 100 to date. Amway also expanded its support for children in orphanages and rehabilitation centers, by scaling up a therapy program with local circus troupes. Interactive circus programs helped to speed recovery from abuse and neglect for more than 1,100 children this year.

 

And play was on the mind of soccer athletes in six cities across Russia who took part in Equal in Sport. This innovative program pairs disabled children with their able-bodied peers to compete in soccer tournaments as equals. In partnership with Amway Russia, Amway Italy and the AC Milan professional soccer team, Equal in Sport tournament winners traveled to Italy for special treatment – and a very special game.

 

Finally, Amway employees from across Europe gave young refugees a chance at a better life, by spending time sharing helpful knowledge that would help ensure success in daily life in Germany. From woodworking to bike riding, more than 100 teenagers learned some great skills, and made some great friends.

There were many more activities across Europe in 2012 … and many more planned for the upcoming year!

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