Last week, we received an update from SOS Children’s Villages on the groundbreaking of a village of homes for orphaned and abandoned children in Haiti. This news comes nearly three years since a massive earthquake killed 200,000 and displaced millions of Haitians.
For some, three years is just too long to wait. But major disasters call for a different strategic approach to humanitarian support, particularly from companies.
Ever since the Southeast Asian Tsunami in 2004, we have put systems in place to monitor and respond to major disasters, especially in communities where we have employees and distributors. We were among the first companies to respond to the Sichuan earthquake in China, the tsunami in Japan, and the recent storms in the US.
Haiti is no exception. Amway and its people raised more than $1 million for relief efforts, primarily through the American Red Cross, and we used our corporate planes to transport medical and humanitarian aid professionals immediately to the affected areas. But we also set aside funds for long-term rebuilding through Amway One by One.
It’s easy to walk away once the emotion settles and the cameras go away. But that is often when our help and long-term commitment is needed the most. Few may realize that the effects of the earthquake in Haiti are still felt, and more than 350,000 still live in tent camps.
SOS Children’s Village has done amazing work in building partnerships to establish an additional village in Haiti, a place already known for difficult land ownership rights and in additional bureaucratic turmoil when the earthquake took away many staff and records.
Today, we see the investment pay off, and we see a foundation that will serve many children into the future, providing a family environment and a future for those who need it most.

















