Category “Little Bits”

Latin America: Focusing for Greater Results

Wednesday, 9 January, 2013

In recent years, Amway Latin America focused its efforts through Amway One by One.

While there are still many grassroots outreach taking place in orphanages and schools, the primary focus has been building homes across the region through Habitat for Humanity, and developing a nutrition program that will soon grow into other surrounding countries.

Here’s what happened in 2012:

In Mexico, 400 children were nourished with Nutrilite Little Bits products and other health services with partner Un Kilo de Ayuda:

120 Amway volunteers continued the annual tradition of traveling to Guatemala. This year, 10 homes were built in Usumatlán:

One special family moved into a new home with support from 29 volunteers in Zambrano, Honduras:

In Tijuana, Mexico, 40 Amway volunteers built 2 homes alongside the families who would live there:

One new home was completed by 10 Amway volunteers in San Isidro de Heredia, Costa Rica:

Another home in La Libertad, El Salvador, was completed by 20 Amway volunteers:

Finally, 15 houses were built by 45 Amway volunteers in São Paulo, Brazil, and a donation was made to build 35 more homes affected by recent flooding:

… which means the tradition will continue in 2013!

Teaming up with the NBA

Wednesday, 19 December, 2012

Our CSR team wasn’t just in Orlando for Power Soccer last week. We also kicked off a new partnership with NBA teams and the Global Alliance for Improved Nutrition (GAIN).

The Orlando Magic and Golden State Warriors basketball teams, along with Amway and GAIN, joined a campaign called Future Fortified, which is raising awareness and funds to help children live, grow, and learn through access to good nutrition.

During last Friday’s game, Amway and Future Fortified brought together local business leaders, philanthropists, activists and basketball fans to discuss the best approaches to help children get a good start in life through good nutrition. 

At the game, fans learned about nutrition through a new video, pre-game events and on-the-concourse activities.


Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide. Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday.

Thanks to Jeff Terry and David Madiol for sharing this story.

An update from Zambia

Friday, 28 September, 2012

In July, Amway staff visited Lusaka, Zambia to monitor a program that uses Nutrilite Little Bits to support the nutritional health of children. We partner with the Christian Alliance for Children in Zambia, an agency on the ground that provides food, medicine and education to support mothers and children.

Chronic malnutrition affects roughly 45 percent of children in Zambia, and the Nutrilite Little Bits micronutrient intervention, added to any native food, contains 15 vitamins and minerals that provide nourishment and fortification to a child. Currently, 229 children in six communities in Zambia benefit from Nutrilite Little Bits.

The monitoring trip highlighted dramatic improvement in health of the children in the program, both in technical results and real-life stories.

Amway team members who were in Zambia last year were deeply moved by the improvements in the children – with greater health, higher activity levels … and more smiles. A little bit is going a long way!

Thanks to Jeff Terry for sharing this story.

A site visit for Nutrilite Little Bits

Friday, 30 March, 2012

Last year, we introduced the Nutrilite Little Bits program to Amway Business Owners and employees in Mexico, in partnership with Un Kilo de Ayuda.

Victor and Eli Estrada, Victoria Cervantes and Francisco Medina were our Star Sponsors recognized for their outstanding participation in the program. They were recently invited to make a delivery of Nutrilite Little Bits in Villa Victoria.


That day, children received check ups from Un Kilo de Ayuda health staff, monitoring the children’s weight, size and hemoglobin content in blood.


Currently, 357 children participate in the program, and we plan to expand our reach when the sponsorship program is renewed this summer.

Thanks to all of the dedicated Amway employees and business owners who are making a profound difference in the lives of these children.


Thanks to Nancy Cortez for sharing this story.

Amway recognized at corporate citizenship award ceremony

Friday, 18 November, 2011

Last night, we celebrated the Corporate Citizenship Awards at the Newseum in Washington, DC.

We were honored to be named a finalist for our Nutrilite Little Bits program in the category of Best International Ambassador.

It was great to be recognized for the work already done, because it energized us for the work ahead to really bring this program to scale!

Nutrilite Little Bits awarded in Mexico

Monday, 3 October, 2011

Last week, Amway was recognized in Mexico for our work on the Nutrilite Little Bits program.

The Mexican Center for Philanthropy (CEMEFI, Centro Mexicano para la Filantropía) awarded Amway Mexico the 2011 Corporate Citizenship Best Practices RSE Award (RSE, Responsabilidad Social Empresarial) at the RSE International Best Practice Seminar in Guadalajara.

According to Florentino Gutiérrez, Marketing Manager of Amway Mexico, “Receiving this important award allows us to reinforce our commitment as a socially responsible company and encourages us to continue with this project and take it to other places to contribute to a healthy development of children in Mexico and around the world.”

Amway Mexico was recognized in the Community Involvement category for the Nutrilite Little Bits program, also called “Little Bites, Great Hopes.” (Pequeños bocados, grandes esperanzas).

Bit by bit, bite by bite, more children are receiving necessary micronutrients – which gives us all hope for the future.

Congratulations to our colleagues in Mexico and thanks to CEMFI for this honor!

Photo of Florentino Gutierrez, Marketing Manager, Amway de México, and Felipe Cajiga, Corporate Citizenship Director-CEMEFI. Thanks to Nancy Cortez for sharing this exciting news.

The best taste in Zambia

Friday, 9 September, 2011

From guest bloggers Angela Nelson and Jaida Vaught from the Amway Marketing team.

What’s the best taste in the world?

In this case … it’s no taste at all.

We’ve just returned from Zambia, working with a team to successfully launch Nutrilite Little Bits in its second market.  Nutrilite Little Bits is beginning to reach the world’s 195 million malnourished children, one by one.  These children don’t have access to fortified food which causes significant under-development and susceptibility to all sorts of negative health consequences.   

Nutrilite Little Bits is a packet of odorless, colorless, tasteless powder which can be mixed into whatever food children are already eating without changing texture, color or taste.  What it does do is provide the 15 essential vitamins and minerals (micronutrients) the World Health Organization has cited as critical to the healthy physical and mental development of each child. In our pilot study in Mexico, one packet per child per day show marked improvements in just six months:  Child stunting reduced by 40%, iron deficiency anemia reduced by 93%.  

We joined our partner,  the Christian Alliance for Children in Zambia, whose Milk and Medicine program provides a basic food supply for the children of over 175 families and maintains transit rescue homes for children who have been orphaned or abandoned. Generously supported by Amway South Africa, the Amway One by One Campaign for Children is providing a six month supply of Nutrilite Little Bits to all of these children. 

Now we all know we love our children.  But do we love ALL children? 

The families of Zambia love their children, as do mothers and fathers and grandparents all across the globe.  But they need a hand to provide the basics to their children.  

Today we were privileged to extend that hand, on behalf of the Amway family.

We wish you all could have been there!

Thanks for Christine Albertini for contributing to this post.

Amway on food security panel discussion in DC

Thursday, 16 June, 2011

According to Sheila Nix from the ONE Campaign, sometimes policymakers have to see the situation on the ground to wrap their minds around 1 billion suffering from hunger around the world.

Nix kicked off a Food Security Forum hosted by the US Chamber of Commerce – Business Civic Leadership Center. Debb Kalmbach from our Global Corporate Citizenship team at Amway participated in the panel discussion to talk about “Hidden Hunger” for children lacking micronutrients. This was our first public introduction of the Nutrilite Little Bits program.


Debb talked about companies identifying an issue that they have an expertise in, then bringing people and resources to bear to make a difference.  On the panel were representatives from USAID, Wal-Mart International Trade and the World Food Programme.

Richard Leach from the World Food Programme talked about this incredible moment when there is collective agreement on all sectors as to what to do around food security, including interventions related to agriculture and nutrition. He also says the private sector is key to global development. 

We are excited to see Amway with a role to play in this global discussion.

Nutrilite Little Bits is launched!

Monday, 13 June, 2011

Last week marked a monumental moment in the life of the Amway One by One Campaign for Children.

We launched our first cause global social marketing program in Mexico that leverages Amway expertise in nutrition through Nutrilite, and empowers Amway business owners to relieve malnutrition in young children.

It’s a program called Nutrilite Little Bits, and the foundation of the program is a Nutrilite micronutrient powder that parents can sprinkle over any food, giving children between six months and five years what they need to survive and thrive.

Little Bits is targeted toward children who suffer from chronic malnutrition, also called “hidden hunger” because they may be getting some food like rice or bread. However, the lack of micronutrients in their diet can lead to stunting, anemia and, sickness, and increase mortality rates.

The product was tested in 2009 and shown to dramatically reduce stunting and anemia. Other research in the micronutrient area continues to show great gains by giving children these most basic elements.

There are approximately 195 million children who suffer from stunting, and that’s our target for the Nutrilite Little Bits program. Amway Business Owners in Mexico can sponsor a child’s nutrition for six months with 555 pesos.

Plans are already underway to introduce the program to several more countries this year, and continue to offer the opportunity to the 3 million Amway distributors and employees around the world.


Mexico – Nutrilite Little Bits are making a BIG difference

Tuesday, 1 September, 2009

Sometime after lunch, our team arrives in Mexico City.  We are greeted by our Amway friends and colleagues, and of course Jaime who will safely drive us through the many miles we will cover in the next few days.  We are headed to rural communities hours outside the city where Amway One by One Nutrilite Little Bits is being tested with a very credible Non-Government Organization (NGO) partner Un Kilo de Ayuda, meaning “One Kilo of Help”.

The scene is bucolic.  Mountainous, green trees, blue sky and so many smiling faces full of hope. As we make our way along the rough and winding roads there is a true need among the families living in these communities where the anemia rates for children are some of the highest in all of Mexico.  Not because they don’t love their families and their children.  They obviously do, very much, but due to lack of resources and food fortification.

That is where Amway One by One Nutrilite Little Bits comes in.  Containing 16 vitamins and minerals, Little Bits has been formulated according to the World Health Organization/UNICEF joint statement on addressing micronutrient deficiencies in children and can be added to any complimentary food.  We are focused on children from ages 1-5, where we know long term impact on neurological and physical development can have the greatest positive effect.

What is most unique about Nutrilite Little Bits is that it is not a retail product.  It is part of the Amway One by One Campaign for Children, specifically developed to address the issue of “hidden hunger” worldwide, Amway will partner with a global NGOs to distribute product and meet the integral health needs of undernourished children. The more distributors  and consumers become involved and the more Nutrilite products are sold, the more children will benefit from Little Bits.

Little Bits is currently in the pilot stage. In partnership with the National Institute of Medical Sciences and Nutrition “Salvador Zubrian” (INCMNSZ) and Un Kilo de Ayuda, Amway is completing a product test that began in May and will last for six months. The goal is to provide nourishment to children starting in Latin America and then initiate global expansion in 2010. By 2015, and with our consumers’ help, Little Bits will be distributed to undernourished children all over the world.

The next morning we head out to a small community in the hills of Villa Victoria between Toluca and Zitacuaro. We arrive behind the truck from Un Kilo de Ayuda carrying all essentials to address 6 intergral health needs of the communities.  And they define organized!  The community members participating in the program are gathered in the community center with their children.  We all greet one another, and the people of the community bestow us with beautiful gifts that go around our necks that are made of flowers, popcorn, and two loaves of fresh sweet smelling bread.

Next, Nutritionists from Un Kilo de Ayuda have an informative and interactive discussion on a health topic to the families and their children.  The instructors ask review questions, and the group responds resoundingly.  They address how to prevent the health issue, how to identify it, and what to do once you’ve identified it.  The staff are not only very adept, they care.

Then comes the health evaluation.  Among them is a low key yet very compassionate doctor from Un Kilo de Ayuda who evaluates overall health, height, weight, neurodevelopment, the blood test to measure the effect of Little Bits, along with a questionnaire to the mothers regarding the use of Little Bits.

With the health education and evaluation complete, the families receive 14 days worth of Little Bits along with 14 days worth of groceries, including things like rice, beans, oil, marzipan, milk, cookies, etc.

The best part? Knowing that Amway is taking part in helping Un Kilo de Ayuda with their mission to eradicate malnutrition and that many children are no longer anemic.  It is a true and tangible difference. Tears of joy came to me as mothers shared heartfelt thanks and stories of how their children are more active, communicative and expressive.

It all seems so simple, so easy to make a change, and yet I would be remiss if I didn’t mention the years, yes, YEARS it has taken.  Plus, the unwavering Amway executive support, countless Amway staff at headquarters, Nutrilite and Amway de Mexico who have spent extraordinary resources, to make the dream a reality.  Real kids and a real difference.  And it’s only the beginning.