Category “Little Bits”

Nutrilite Power of 5 Gets Personal

Thursday, 24 July, 2014

Want to know a “little bit” more about Nutrilite Little Bits through the eyes of someone who has experienced it up close?

A new story on our company blog tells about the experience of Jeff Terry, who has worked relentlessly over the last few years to launch the Nutrilite Power of 5 Campaign.

Book Proceeds Donated to Fight Malnutrition

Thursday, 10 July, 2014

The Nutrilite Story has been re-released by Dr. Sam Rehnborg, son of the founder of Nutrilite.

It is currently for sale as an eBook in English, and will be translated into other languages soon.

The best news is that all proceeds from the sale will be donated to the Nutrilite Power of 5 program, to help fight childhood malnutrition globally.

The eBook is released with new material in honor of the 80th anniversary of Nutrilite. It sells for $9.99 USD from online vendors globally, including, Amazon, Apple, Barnes & Noble, Kobo, Samsung, Google Play and Baker & Taylor.

Please consider purchasing a copy … a great story for a great cause!

Mapping the Power of 5

Wednesday, 2 July, 2014

The Nutrilite Power of 5 Campaign is underway – a strong lunch during the Nutrilite 80th anniversary year.

You can share your involvement using our hashtag:


If you use the hashtag on a post in Instagram® and tag the location, you will be part of a map showing images from around the world.

We have already launched events in the US, India, Europe, Russia and South Korea. You can learn more about this campaign to fight global childhood malnutrition at

Note: To ensure your photo appears on the Instagram map, you need to use the #powerof5 hashtag in the image description, tag your location and make sure your preferences are set to public.

Thousands are Raising Their Hands!

Tuesday, 3 June, 2014

Nutrilite Power of 5 events are starting to pop up all over the world.

People are responding to our challenge to “Raise Your Hand: Fight Global Childhood Malnutrition.”

They are adding their handprints to our collage. They are donating money to the Nutrilite Power of 5 campaign. And they are sharing their experiences on Instagram and other social media sites using hashtag #Powerof5.

Below are a few snapshots we have received. You can watch for events coming to your area, or visit





Czech Republic

South Korea



United States

United States – Amway Headquarters

The Power of 5 Birthdays

Wednesday, 21 May, 2014

According to the World Health Organization, children who are deprived of essential nutrients in their first five years of life are at great risk.

Although they might be getting staple foods, without nutrients their brain and body development won’t occur properly and the opportunity for that development is lost for their lifetime.

Seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45 percent of these deaths, according to the WHO.

That’s where the Nutrilite Power of 5 Campaign comes in. It’s about helping children reach their 5th birthday with proper nutrition.

See what we are doing in Mexico and Zambia in the video above, or watch it on YouTube.

You can join us in the fight!

Check out and share your involvement at #powerof5.

The Power of 5

Friday, 2 May, 2014

It’s official. The Nutrilite Power of 5 campaign has launched!

This week, we held our first roundtable discussion about global childhood malnutrition with the media, alongside partners from CARE, the Global Alliance for Improved Nutrition, and the Christian Alliance for Children in Zambia.

The discussion included insights we have gained through the development of Nutrilite Little Bits, a micronutrient powder that is added to native food for malnourished children who may be getting staples like bread or rice, but lacking basic vitamins and nutrients.

And this weekend, we begin collecting handprints to raise awareness and ask others to join with us in the fight against global childhood malnutrition. We hope to break a Guinness World Record® by collecting them from all over the world this year.

Our teams will be at the Orange County Marathon and Kids Run in California. Amway will donate $1 to CARE for each handprint collected here and other worldwide events during 2014, as well as matching dollar-for-dollar any donations we receive – up to $400,000.

So why “The Power of 5”? At its core, it’s about helping children reach their fifth birthdays. But it means even more. Check out to get the full story.

You will hear more as we ramp up this campaign here, and around the world.

Please join us!

Latin America: Focusing for Greater Results

Wednesday, 9 January, 2013

In recent years, Amway Latin America focused its efforts through Amway One by One.

While there are still many grassroots outreach taking place in orphanages and schools, the primary focus has been building homes across the region through Habitat for Humanity, and developing a nutrition program that will soon grow into other surrounding countries.

Here’s what happened in 2012:

In Mexico, 400 children were nourished with Nutrilite Little Bits products and other health services with partner Un Kilo de Ayuda:

120 Amway volunteers continued the annual tradition of traveling to Guatemala. This year, 10 homes were built in Usumatlán:

One special family moved into a new home with support from 29 volunteers in Zambrano, Honduras:

In Tijuana, Mexico, 40 Amway volunteers built 2 homes alongside the families who would live there:

One new home was completed by 10 Amway volunteers in San Isidro de Heredia, Costa Rica:

Another home in La Libertad, El Salvador, was completed by 20 Amway volunteers:

Finally, 15 houses were built by 45 Amway volunteers in São Paulo, Brazil, and a donation was made to build 35 more homes affected by recent flooding:

… which means the tradition will continue in 2013!

Teaming up with the NBA

Wednesday, 19 December, 2012

Our CSR team wasn’t just in Orlando for Power Soccer last week. We also kicked off a new partnership with NBA teams and the Global Alliance for Improved Nutrition (GAIN).

The Orlando Magic and Golden State Warriors basketball teams, along with Amway and GAIN, joined a campaign called Future Fortified, which is raising awareness and funds to help children live, grow, and learn through access to good nutrition.

During last Friday’s game, Amway and Future Fortified brought together local business leaders, philanthropists, activists and basketball fans to discuss the best approaches to help children get a good start in life through good nutrition. 

At the game, fans learned about nutrition through a new video, pre-game events and on-the-concourse activities.


Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide. Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday.

Thanks to Jeff Terry and David Madiol for sharing this story.

An update from Zambia

Friday, 28 September, 2012

In July, Amway staff visited Lusaka, Zambia to monitor a program that uses Nutrilite Little Bits to support the nutritional health of children. We partner with the Christian Alliance for Children in Zambia, an agency on the ground that provides food, medicine and education to support mothers and children.

Chronic malnutrition affects roughly 45 percent of children in Zambia, and the Nutrilite Little Bits micronutrient intervention, added to any native food, contains 15 vitamins and minerals that provide nourishment and fortification to a child. Currently, 229 children in six communities in Zambia benefit from Nutrilite Little Bits.

The monitoring trip highlighted dramatic improvement in health of the children in the program, both in technical results and real-life stories.

Amway team members who were in Zambia last year were deeply moved by the improvements in the children – with greater health, higher activity levels … and more smiles. A little bit is going a long way!

Thanks to Jeff Terry for sharing this story.

A site visit for Nutrilite Little Bits

Friday, 30 March, 2012

Last year, we introduced the Nutrilite Little Bits program to Amway Business Owners and employees in Mexico, in partnership with Un Kilo de Ayuda.

Victor and Eli Estrada, Victoria Cervantes and Francisco Medina were our Star Sponsors recognized for their outstanding participation in the program. They were recently invited to make a delivery of Nutrilite Little Bits in Villa Victoria.


That day, children received check ups from Un Kilo de Ayuda health staff, monitoring the children’s weight, size and hemoglobin content in blood.


Currently, 357 children participate in the program, and we plan to expand our reach when the sponsorship program is renewed this summer.

Thanks to all of the dedicated Amway employees and business owners who are making a profound difference in the lives of these children.


Thanks to Nancy Cortez for sharing this story.