Category “Korea”

Creating Skills for Skills-Based Volunteering

Monday, 14 July, 2014

Recently, LinkedIn launched a Volunteer Marketplace where nonprofit organizations can list skills-based volunteer jobs, responding to a growing interest in offering more focused volunteering.

But what about people who may not be confident in their skills? Where do they start?

In South Korea, Amway is taking an innovative approach to skills-based volunteering. It is not only supporting skills-based volunteering, it is actually creating the skills for its volunteers.

For the past 11 years, the Amway Hope Vitamin Program has mobilized volunteers across South Korea, lending their help to orphanages, senior citizen homes, centers for children with disabilities and more – logging more than 36,000 hours.

Amway leaders recently began to seek greater innovation from its giving and volunteer programs. Last year, it launched the Thinking Green Frog Project, which joins academic, nonprofit, government and corporate partners to teach creative thinking skills to at-risk students.

This year, Amway Korea launched a Talent Donation Program to teach skills that can then be used to benefit nonprofit partners.

The first offering? It was magic.

Amway volunteers who wanted to learn a new skill signed up for on-site classes from local magicians, invited by Amway leaders. Their aim was to learn how to perform for children from local child welfare foster homes.

In May, they took the stage in May at the Samjeon Welfare Center in Songpa-gu, Seoul, one of many longtime child welfare centers that Amway has partnered with over the  years.

They pulled a stick out of the air! They turned a flame into a rose! They surprised and delighted!

Employee Bang Yu-Ri said afterward that the performance helped facilitate the volunteer experience, on and off the stage. “It was more meaningful for me to join the volunteer activity by learning how to play magic. I wanted to deliver pleasure and hope to children at the welfare center, and it was rewarding to see smiling children.”

Amway volunteers plan to incorporate magic shows into other existing programs where they care for the elderly, visit low-income residents and organize soccer programs for marginalized students.

Amway will offer other classes to continue to diversify the skills of its employees, and they hope to eventually expand the program to Amway Business Owners around the country.

So after 11 years of volunteer service, there are still opportunities for new ideas, new approaches, and new skills for those who are always looking for ways to help improve the lives of others.

Thanks to Hyojin Jeong, Yong-Bom Lee and Sang-Doo Kim for sharing this story.

One Day in South Korea

Friday, 28 March, 2014

We have been looking back on our Amway Universal Children’s Day to capture some of the stories and images from around the world.

In South Korea, Amway volunteers helped to serve meals to foster children at government child welfare centers.

They also took time to color, draw and play together while other volunteers worked on renovations to the buildings.

This was not the first time we have worked with Child Welfare Centers. In fact, Amway and volunteers have supported 63 centers around the country, and can often be found lending a hand – one child at a time, one by one.

Thanks to Yong-Bom Lee, Sang-Doo Kim and Hye-Sun Kim for sharing this story.

Making a difference – one by one

Monday, 16 December, 2013

What does it mean to help “one by one” when you are part of an organization of millions? Here are two examples from South Korea.

In the middle of the City of Seoul, Sang-Doo Kim manages volunteer and giving projects for Amway and its employees and business owners. With background as a social worker himself, Sang-Doo has spent the last decade of his career encouraging others to help children in Korea.

From afterschool tutoring to cleaning projects to sports programs, Amway people can be found helping foster children throughout Korea, in large part because of the efforts of Sang-Doo and his team.

Last week, Sang-Doo was recognized by the Mayor of Seoul and the Seoul Association of Social Workers – not only for his work, but the help that he works to inspire through hundreds of Amway volunteers.

On the other side of town, Jae-Chul Park manages the Jamsil Amway Plaza in South Korea. The plaza is not only a showcase and distribution center for Amway products. It is also an important hub for organizing volunteer projects. Jae-Chul has made volunteering a business priority, supporting local foster children at the government Child Welfare Centers.

Last month, Jae-Chul was recognized for his leadership, and accepted an award from the City of Seoul for the efforts of Amway volunteers who help out at four Social Welfare Centers in the local Song-Pa community, all through the Jamsil Amway Plaza.

There are many more acts that go unrecognized, but we are excited when the world notices, and we thank our friends for all their work to help children, one by one.

A little help from our friends

Tuesday, 19 November, 2013

When your job is to mobilize people to help children, you end up with some great friends willing to walk alongside you.

Here are some friends of Amway One by One with their own perspectives and words of encouragement. Enjoy!

AUSTRALIA: Teresa Palmer, Movie Actress, Artistry Global Face

LATIN AMERICA: Torre Nelson, Habitat for Humanity

PHILIPPINES: Enchong Dee, Actor, Amway Spokesperson, IBO

USA: Kurt Warner, Former NFL Football Pro, Nutrilite Spokesperson

USA: Liz Bracken, Elves and More

AUSTRIA: Dr. Patricia Ogilvie, Artistry Scientific Advisory Board

KOREA: Choi Ju-Hwan, Korean Association of Welfare Centers

USA: Bridget Clark-Whitney, Kids Food Basket

INDONESIA: Amway Business Owner Leaders

AUSTRALIA-NEW ZEALAND: Michial Coldwell, Amway General Manager

USA: Special Tribute from Michigan Governor Rick Snyder

Project Announcement: South Korea

Friday, 1 November, 2013

Amway Korea has been working for years with foster children and afterschool programs for at-risk youth in urban areas. In partnership with Child Welfare Centers, Amway Business Owners and employees provide mentoring, financial support and volunteer assistance for children who need a little extra help.

For the Amway Universal Children’s Day on November 20, Amway Korea is preparing two volunteer programs for ABOs and employees nationwide.

The first includes a series of volunteer activities such as meal delivery and residential improvements for the 63 Child Welfare Centers nationwide.

The second is at our 13 Amway plazas and brand centers, where volunteers will be organized and souvenirs will be sold and distributed to raise money for local causes.

We look forward to a flurry of activity in South Korea on November 20!

Check back next week for more project announcements from around the world.

Award for achievements, challenge to do more in Korea

Monday, 19 August, 2013

At a festival that drew more than 5,000 social workers, volunteers and community leaders from all over South Korea, Amway was recognized with an Achievement Award by the Korean Association of Social Welfare Centers.

Deajon City Mayor Yeon Hong-Chul delivered an inspirational speech to encourage greater efforts to help children who have been orphaned or abandoned, or just need extra support from their local communities.

Amway volunteers can often be found at social welfare centers, and the Achievement Award recognized the impact they have at both the local and national level.

Congratulations to Amway Business Owners and staff in Korea, and thank you for your generosity and commitment to children!

Thanks to Sang-Doo Kim for sharing this story, and to guest writer Bryleigh Loughlin.

Amway Volunteers on MBC-TV in Korea

Monday, 29 July, 2013

Amway Korea volunteers were recently featured on a national public-service announcement program “New Life for Children,” which we also sponsored.

The television coverage featured 27 employees, including Amway Korea President SJ Park, volunteering at the Hansaran Village, where they assisted disabled children with daily activities like cleaning, eating and enjoying the outdoors.

Thanks to Sang-Doo Kim for sharing this story, and to guest blog writer Bryleigh Loughlin.

Innovation from the far corners of Korea

Wednesday, 27 March, 2013

Innovation is happening in South Korea, but it may not be what you expect.

Young children are coming together from some of the most remote parts of the country: fishing villages, mountain towns and island communities. And it’s all under the banner of creative thinking, problem solving and partnership.

Amway Korea and partners from the university, government and nonprofit sector kicked off the Thinking Green Frogs program in 2012, and are just starting to see the return on their investment.

Last month, 40 students from four elementary schools in remote areas came together to kick off a Science Expedition, which will last two years focus on creative solutions to improve and protect the environment. Students will participate in creative festivals and travel overseas to enhance their cultural awareness and explore new ideas. These ideas will be turned into local activation projects in their hometowns.

The science expedition is supported with funds raised from Amway Business Owners across Korea. Currently, the program includes five distant regions of the country, with hopes to expand to ten regions by 2014.

“I think the most powerful weapon for the future is creativity,” said Amway Korea CEO Park Se-joon at the opening ceremonies. “Thinking Green Frogs is fully supported by Amway Business Owners because it matches well with our approach to entrepreneurship and making new possibilities based on passion and challenge.”

Creative projects identified so far include a study on the construction of a new airport and land reclamation, a study of the ecosystem of Imjado, research on plants in Ulleungdo, and measuring water quality and pollution levels of the Hwangji Stream.

More to come as we follow these students throughout the year!

Thanks to Yong-Bom Lee and Sang-Doo Kim for sharing this story.

10 Years, 10 Million Children

Thursday, 24 January, 2013

We have reached an important milestone.

The Amway One by One Campaign for Children has been transforming lives for 10 years.

What started as a corporate initiative in 2003 has become a grassroots movement of Amway distributors and employees helping children around the world. While Amway affiliates build alliances with local partners, it is the 3 million distributors and 20,000 employees who have helped us to bring our efforts for children to scale.

At the end of 2012, we have counted 10 million children who have been positively impacted through Amway One by One.

Actions include building hospital playrooms in Russia, enabling better nutrition at schools in rural China, providing customized bikes for children with disabilities in Australia, constructing homes in Guatemala and mentoring urban youth in the United States. There are more examples in every region where Amway does business.

Amway One by One has always been about inspiring and encouraging individual actions for children in need. Now, looking back over ten years, we see a beautiful mosaic of hope, inspiration and generosity.

Thanks to everyone who has joined Amway to build better lives for children in our communities.

This year, we celebrate these accomplishments and recognize the work of so many Amway people. But we also challenge ourselves to deepen our efforts, and will close the year with a demonstration of collective support for children in need, around the world.


Monday, 21 January, 2013

Continuing our journey around the world to review the best programs of 2012, we look at two island countries that are among Amway’s top producing markets. Both are innovative in their approach to CSR and helping children.

In Japan, Amway continued to lead in advocacy efforts to prevent child abuse and neglect through the Orange Project during the holidays. Amway was one of the first companies to vocalize this issue, and continues to mobilize its distributors to action.


Amway Japan is also supporting two innovative projects that help children in the greatest need. The first uses a specially trained dog to offer therapeutic services to children in pediatric hospitals. The second is a specialized home for foster children – the first corporate partnership of its kind with the Japanese government and local charitable organizations.


In South Korea, Amway kicked off the Green Frogs Creative Thinker Project, an amazing collaboration between nonprofit, government and university partners, coordinated by Amway and supported by Amway distributors and employees with volunteering and donations. The program works with underprivileged youth and teaches them to solve problems in innovative ways.


We also had an incredible opportunity to visit Leonard and Esther Kim, who are among the most successful Amway distributors in the world. Their success in the Amway business inspired them to form the World Wide Children’s Charity, which mobilizes Amway distributors from across South Korea to help locally, and around the world.