Posts tagged with “Literacy”

11 Hours: A New Amway Achievement Level

Thursday, 29 May, 2014

Clean the floors. Stack the books. Serve the meals. Paint the walls.

It all adds up.

Amway Philippines kicked off a new program designed to incentivize even more volunteer involvement with partners across the country.

It started in May, where Amway Business Owners and staff helped out at seven schools nearby our Amway Distribution Centers.

Local ABOs, company leaders and community members all pitched in to create celebrations and organize worksites for volunteers.

Volunteers who gave three hours earned a special pin. Those that reached the goal of 11 hours received a commemorative polo shirt.

And those that participate in three events throughout the year will receive a discount voucher for Amway products.

It all honors 11 years of the Amway One by One campaign in the Philippines, and it culminates on November 20, the date of last year’s Amway Universal Children’s Day.

In its kickoff week, the 11 Hours Project and Cleanup Drive for Amway Partner Schools engaged more than 70 people, contributing 500 volunteer hours.

Next up will be the Storytelling Caravan, held each month in schools to elevate the student’s excitement around reading, with a focus on increased literacy skills.

We are excited to celebrate the year of 11!

Thanks to Michelle Ochoa for sharing this story.

Moving Libraries

Wednesday, 3 October, 2012

What better way to celebrate your birthday than to give presents to others?

Amway Thailand is commemorating its 25th anniversary by giving away 70 “Mobile Libraries” to schools in remote areas of the country to ensure that 300,000 students have access to resources for them to learn.

Through a partnership with the Office of the Basic Education Commission, each Mobile Library will be equipped with essential books and more than 100 encyclopedias.

Nurturing a love of reading is not new for Amway in Thailand and its distributors and employees. They have recorded audio stories for visually impaired children, and they created Flying Book, the first app of its kind to incentivize and track book donations.

The Mobile Libraries will move into communities in December, with more stories and learning to spark the imagination of young minds in the far corners of Thailand.

Thanks to Sri Soekarmoen and Laksana Jenananporn for sharing this story.

Literacy: an opportunity

Monday, 30 July, 2012

Imagine a young girl, whose teacher assigns a report. She immediately gets nervous and considers her options: get someone else to do it, accept a failing grade, leave school altogether … or admit she can’t read.

Perhaps she does what she can to get through the school years and enters the workforce to support her family. One day, her boss assigns an online questionnaire. Will she find a way around it, leave her job … or admit to a problem that still persists?

Illiteracy and low literacy regularly keep people from achieving their best – and often lead to desperate decisions.

According to UNESCO, more than 774 million young people and adults do not have the basic literacy and numeracy skills they require to participate fully in society. That’s almost one in five of the adult population.

A recent report noted that while literacy is on the rise globally, in some regions of high population growth, the absolute number of those without literacy is actually growing.

So what can we do about it?


The most immediate way to help is to roll up your sleeves and work with someone who needs extra assistance. At Amway headquarters, our employees regularly exchange letters from students at schools with low literacy rates. This simple act motivates children to practice their skills and get rewarded by meeting their “pen pal” each year. Amway distributors in the United States also work directly with at-risk children whose parents have been incarcerated. And Amway distributors in Taiwan and Korea help children with their homework through afterschool programs.


In some communities, access to books and reading materials is a major barrier, and an investment in providing resources can make all the difference. In Thailand, the Amway Flying Book program sends books to remote, rural areas of the country. In China, the Amway Project Sunshine program builds school libraries for children of migrant families. In India, the Amway Opportunity Foundation provides Braille books and specialized computers for visually impaired youth.


Sometimes schools and desks are in short supply and prevent learning from taking place. In South Africa, Amway has sponsored customized Lap Desks where schools do not have enough resources and space to have a desk for every child. In Turkey, Amway has built preschools in poor, remote areas with funds raised by distributors and employees across Europe.

One of the best ways to unlock the potential of a child – or an adult – is to help them to read. In big and small ways, we can help right now, right where we are.

Building a love for stories

Monday, 16 July, 2012

Amway Philippines is celebrating its 15 year anniversary. And what better way to mark this occasion than by telling stories.

Yet storytelling is not just a pastime for Amway distributors and employees in the Philippines. It’s an intervention to help young students to improve their literacy skills, and to build a passion for reading.

Over the past several years, Amway Philippines has donated books and mobilized volunteers to read and tell stories. Last month, they personally delivered 150 books to the Concepcion Elementary School and Balulang Elementary School in Cagayan de Oro.

The storytellers are now part of a story themselves – a story of generosity, of hope, and of celebration.

Thank you to Suzanne Comagon for sharing this story.

“Flying Books” reaching children in remote areas

Monday, 27 February, 2012

In Thailand, the image of a bird released from a cage and flying away is considered a symbol of “merit making,” or granting freedom.

This image was the inspiration for a new program that supports childhood literacy.

Amway Thailand has been a longtime supporter of programs increase reading in children, from providing scholarships, to creating books for the visually impaired, to building school libraries in remote areas of the country where literacy levels are lowest.

In fact, the Amway for Thai Society Foundation learned that, on average, Thai children only read two books per year. The cause stems from a lack of available books.

A new initiative called The Flying Book hopes to elevate the issue, and get people involved in selecting the best books and “flying” them to children.

Through an iPhone application, website and Facebook page, anyone can vote on their favorite books.

Then, using the world’s first augmented reality and location-based book donation platform, they can follow their book in real time as it travels to the remote areas of Thailand.

Visit or visit the Facebook page or download the app to take part in the journey.

Thanks to Laksana Jenananporn for sharing this story.