Posts tagged with “Nutrilite Little Bits”

Nutrilite Power of 5 Gets Personal

Thursday, 24 July, 2014

Want to know a “little bit” more about Nutrilite Little Bits through the eyes of someone who has experienced it up close?

A new story on our company blog tells about the experience of Jeff Terry, who has worked relentlessly over the last few years to launch the Nutrilite Power of 5 Campaign.

Fighting Global Childhood Malnutrition in Europe

Friday, 18 July, 2014

Amway Business Owners and staff are joining Raise Your Hand events around the world to help fight global childhood malnutrition with the Nutrilite Power of 5 campaign.

We just received an update from Europe, where more than 12,000 handprints have been collected!

Here are a few photos from these events.






Thanks to Sarah Wellner from Puchheim, Germany,  for sharing these stories.

Book Proceeds Donated to Fight Malnutrition

Thursday, 10 July, 2014

The Nutrilite Story has been re-released by Dr. Sam Rehnborg, son of the founder of Nutrilite.

It is currently for sale as an eBook in English, and will be translated into other languages soon.

The best news is that all proceeds from the sale will be donated to the Nutrilite Power of 5 program, to help fight childhood malnutrition globally.

The eBook is released with new material in honor of the 80th anniversary of Nutrilite. It sells for $9.99 USD from online vendors globally, including, Amazon, Apple, Barnes & Noble, Kobo, Samsung, Google Play and Baker & Taylor.

Please consider purchasing a copy … a great story for a great cause!

Mapping the Power of 5

Wednesday, 2 July, 2014

The Nutrilite Power of 5 Campaign is underway – a strong lunch during the Nutrilite 80th anniversary year.

You can share your involvement using our hashtag:


If you use the hashtag on a post in Instagram® and tag the location, you will be part of a map showing images from around the world.

We have already launched events in the US, India, Europe, Russia and South Korea. You can learn more about this campaign to fight global childhood malnutrition at

Note: To ensure your photo appears on the Instagram map, you need to use the #powerof5 hashtag in the image description, tag your location and make sure your preferences are set to public.

Thousands are Raising Their Hands!

Tuesday, 3 June, 2014

Nutrilite Power of 5 events are starting to pop up all over the world.

People are responding to our challenge to “Raise Your Hand: Fight Global Childhood Malnutrition.”

They are adding their handprints to our collage. They are donating money to the Nutrilite Power of 5 campaign. And they are sharing their experiences on Instagram and other social media sites using hashtag #Powerof5.

Below are a few snapshots we have received. You can watch for events coming to your area, or visit





Czech Republic

South Korea



United States

United States – Amway Headquarters

The Power of 5 Birthdays

Wednesday, 21 May, 2014

According to the World Health Organization, children who are deprived of essential nutrients in their first five years of life are at great risk.

Although they might be getting staple foods, without nutrients their brain and body development won’t occur properly and the opportunity for that development is lost for their lifetime.

Seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45 percent of these deaths, according to the WHO.

That’s where the Nutrilite Power of 5 Campaign comes in. It’s about helping children reach their 5th birthday with proper nutrition.

See what we are doing in Mexico and Zambia in the video above, or watch it on YouTube.

You can join us in the fight!

Check out and share your involvement at #powerof5.

The Power of 5

Friday, 2 May, 2014

It’s official. The Nutrilite Power of 5 campaign has launched!

This week, we held our first roundtable discussion about global childhood malnutrition with the media, alongside partners from CARE, the Global Alliance for Improved Nutrition, and the Christian Alliance for Children in Zambia.

The discussion included insights we have gained through the development of Nutrilite Little Bits, a micronutrient powder that is added to native food for malnourished children who may be getting staples like bread or rice, but lacking basic vitamins and nutrients.

And this weekend, we begin collecting handprints to raise awareness and ask others to join with us in the fight against global childhood malnutrition. We hope to break a Guinness World Record® by collecting them from all over the world this year.

Our teams will be at the Orange County Marathon and Kids Run in California. Amway will donate $1 to CARE for each handprint collected here and other worldwide events during 2014, as well as matching dollar-for-dollar any donations we receive – up to $400,000.

So why “The Power of 5”? At its core, it’s about helping children reach their fifth birthdays. But it means even more. Check out to get the full story.

You will hear more as we ramp up this campaign here, and around the world.

Please join us!

Amway covered in Chronicle of Philanthropy

Friday, 19 July, 2013

Check out the recent article in The Chronicle of Philanthropy that discusses ways companies are helping beyond cash, including an Amway example and cover photo from our Nutrilite Little Bits program.

1,000 days

Friday, 3 May, 2013

The first 1,000 days of a child’s life are critical to his or her long-term health and physical development, particularly in regards to nutrition.

A recent report by UNICEF reveals that 1 in 4 children under five suffer from chronic undernutrition, and that damage caused by undernutrition is largely irreversible.

Through our expertise in nutrition through Amway’s Nutrilite vitamins and supplements, we continue to expand out Nutrilite Little Bits initiative to address this need, and to introduce our plant-based micronutrient through nonprofit partners in more countries in the near future.

The first step toward action is awareness. Today, we are more aware of the issue than ever. It will take many partners from the public and private sector working together to make sure children reach their potential, with a good nutritional foundation in their first 1,000 days.

AFRICA: Leveraging our Expertise and Partnerships

Friday, 11 January, 2013

In Africa, two significant partnerships became a focus in 2012. One was in our flagship country of South Africa, the other in Zambia.

First, we expanded on a program that addresses the need for more desks in schools located in high poverty communities. Approximately 4 million South African children do not have a classrooms desk and there is little space to put desks in many schools, even if they were available.

Amway is partnering with the Archbishop Desmond Tutu to provide lapdesks to children, called “Tutudesks” in South Africa and beyond. Amway has already provided hundreds of lapdesks, and hopes to deliver 7,000 in 2013, with support from Amway distributors and employees in Europe as well.


Further North in the country of Zambia, Amway continued to invest and monitor a program with a micronutrient solution developed by our scientists, called Nutrilite Little Bits. Designed to work within local health programs for young children at risk of chronic malnutrition, Nutrilite Little Bits is showing incredible promise. In a single year, the children we first met showed dramatic signs of improvement in health, energy level and enthusiasm.


Through partnerships with local organizations and leaders, and commitments to leverage our expertise to create solutions for those most in need, 2012 was a year of hope and opportunity in Southern Africa.