Posts tagged with “Orlando Magic”

Teaming up with the NBA

Wednesday, 19 December, 2012

Our CSR team wasn’t just in Orlando for Power Soccer last week. We also kicked off a new partnership with NBA teams and the Global Alliance for Improved Nutrition (GAIN).

The Orlando Magic and Golden State Warriors basketball teams, along with Amway and GAIN, joined a campaign called Future Fortified, which is raising awareness and funds to help children live, grow, and learn through access to good nutrition.

During last Friday’s game, Amway and Future Fortified brought together local business leaders, philanthropists, activists and basketball fans to discuss the best approaches to help children get a good start in life through good nutrition. 

At the game, fans learned about nutrition through a new video, pre-game events and on-the-concourse activities.


Poor nutrition is the underlying cause of 1 in 3 childhood deaths worldwide. Future Fortified helps women and children around the world access essential nutrients during the critical 1,000 days from a woman’s pregnancy to a child’s second birthday.

Thanks to Jeff Terry and David Madiol for sharing this story.

Magic on the court

Monday, 17 December, 2012

Last week, we saw plenty of basketball, mixed with a little soccer.

Earlier this year, we profiled Power Soccer, played by athletes in power wheelchairs. Power Soccer is not just a game. It creates communities and friendships where they are most needed … as well as creating pure, intense competition.

All of this was on display during the Orlando Magic’s halftime show last Wednesday. While Atlanta and Orlando basketball players rested, Power Soccer players from Atlanta and Central Florida heated up the court with their own demonstration of speed and technique.


Some of Power Soccer’s biggest advocates and champions showed off their skills, including Jerome “Pika” Durand, Jerry Frick and Eric Dornan, along with more of the sport’s best players.


They had the crowd cheering for every near miss, and gasping at every spin kick from the heavy metal chairs.


It seemed to be an incredible experience for the players, and it was certainly a great show for the audience. But at the end of the day, it wasn’t intended for either.

We hope that this exposure will introduce the sport to another person in a power wheelchair who needs an outlet like Power Soccer, and just hasn’t heard about it yet. We want the word to spread.

If you know someone who may be interested in the sport, check out

Thanks to David Ruelas and RD Saunders for organizing a great Power Soccer demonstration, to JT McWalters and Matthew Keller for being amazing hosts on behalf of the Orlando Magic, and to David Madiol for helping us introduce the sport to the team.