Posts tagged with “Russia”

One day in Russia

Monday, 30 December, 2013

On November 20, more than 500 Amway Business Owners came together – not in one place, but all over the country.

Over the past few months, Amway Russia has rolled out a new charitable foundation, and a new initiative called, “To Children With Love.” Amway leaders and local partners aim to elevate issues of positive parenting, while providing tools and learnings to prevent abuse and help parents raise healthy children that reach their full potential.

So it was no surprise that the focus on Amway Universal Children’s Day was to help out at crisis and rehabilitation centers, the partners that can have the most impact on helping both children and parents in need.

Some volunteers helped to renovate the inside and outside of the buildings where children live or visit to receive services. Others hosted classes for families to encourage positive interactions. At other locations, volunteers provided toys and coloring books to children and makeovers to young girls.

On this special day, Amway volunteers gave a taste of what is to come in Russia through advocacy, giving, volunteering and care – one person at a time, one by one.

Watch for more stories about our global volunteer day.

Project Announcement: Russia

Wednesday, 30 October, 2013

Amway Russia has taken a strong stand on a number of issues related to child wellness, and that leadership will be activated on November 20.

Over the past few years, Amway Russia has renovated children’s playrooms in government hospitals across the country. They have supported sports programs that pair children with disabilities with typically developing children to enhance learning and understanding.

And most recently, Amway Russia established its own charitable foundation with a focus on raising awareness and funds to prevent child abuse and encourage positive parenting through national telephone hotlines and online parent training.

On November 20, Amway Business Owners will support the “To Children With Love” program that aims to promote responsible parenthood, strengthen family values and prevent child abuse.

Amway Russia employees and local ABOs will volunteer at crisis and rehabilitation centers for children and parents, as well as other organizations that support families. Activities will include classes for children and parents, renovation of buildings where children live or where the aid agency is located, and cleaning up outside areas.

Volunteering, advocacy and support – all will be on full display in Russia on November 20. 

Check back tomorrow for the project announcement for the United States.

Amway Russia Launches Charitable Foundation

Wednesday, 9 October, 2013

Last week, Amway Russia announced a new vehicle to consolidate efforts to help children, called the “Responsible for the Future” fund.

This was no ordinary press conference. Amway invited academics, celebrities and nonprofit leaders and media to a panel discussion around family values.


Here are a few things we heard:

“It should become a trend to be friends with your children, interact with them and be their partners. You should respect the personality of your children.” — Tutta Larsen, well-known radio and TV presenter and ambassador of the program, “With Love for Children”


“Being a responsible parent means to be personally responsible for your child and not delegating this duty to anyone else.” – Gennady Chichkanov, clinical psychologist


“A general training program for responsible parenthood should be implemented in Russia.” – Boris Mikhailovich Bim-Bad, Russian educator and member of the Russian Academy of Education

Through the Responsible for the Future initiative, Amway leaders in Russia, working with Amway Business Owners and employees across the country, will raise funds, and raise awareness, of issues related to child abuse, self-esteem, positive parenting and family values.

In partnership with Russian social service agencies, university psychologists, and nonprofit partners like the Charities Aid Foundation, the foundation will promote tools like parenting videos and a national telephone hotline for children.

Amway Russia has already shown its ability to mobilize people and partners around an issue, like building playrooms in pediatric hospitals, and supporting sports programs for children with disabilities. This is an exciting new opportunity to have an even greater impact on helping children reach their potential.

Kudos to Richard Stevens, Anna Soshinskaya and Ekaterina Pozhitkova for many months of hard work to bring this together. As Richard says, this is just the beginning!

Europe: A Patchwork of Play and Purpose

Monday, 14 January, 2013

In a tough economic year, Amway Europe showed both cross-border collaboration, and generous local support.

In Amway affiliates across Europe, there were runs, walks, bikes and swims to raise money for children’s causes. Many were focused on support of UNICEF, a partner that Amway has supported in big and small ways since the early 2000s. And in show of solidarity, Amway and its employees and business owners across Europe raised money to build a third preschool in a remote area of Turkey, in partnership with UNICEF.

Amway Russia continued to grow its Child’s Smile project to equip government hospitals with playrooms for children, adding 16 more this year, totaling more than 100 to date. Amway also expanded its support for children in orphanages and rehabilitation centers, by scaling up a therapy program with local circus troupes. Interactive circus programs helped to speed recovery from abuse and neglect for more than 1,100 children this year.


And play was on the mind of soccer athletes in six cities across Russia who took part in Equal in Sport. This innovative program pairs disabled children with their able-bodied peers to compete in soccer tournaments as equals. In partnership with Amway Russia, Amway Italy and the AC Milan professional soccer team, Equal in Sport tournament winners traveled to Italy for special treatment – and a very special game.


Finally, Amway employees from across Europe gave young refugees a chance at a better life, by spending time sharing helpful knowledge that would help ensure success in daily life in Germany. From woodworking to bike riding, more than 100 teenagers learned some great skills, and made some great friends.

There were many more activities across Europe in 2012 … and many more planned for the upcoming year!

Collective Impact for Children

Monday, 24 September, 2012

As the Amway One by One campaign matures in each of our markets, we find ourselves looking for threads of innovation and impact that we can learn from and export to other areas of the world. We’re also constantly looking at models to plan and measure against.

One of the most interesting pieces we’ve seen recently was published by Stanford Social Innovation Review. Called “Collective Impact,” authors John Kania and Mark Kramer propose a framework of organized thinking around bringing many different players together to move the needle on social causes at the macro level.

We can’t help but compare this to the most successful Amway One by One partnerships, and the campaign as a whole. The Collective Impact framework proposes five conditions of success for large-scale social change through cross-sector collaboration:

  1. A common agenda
  2. Shared measurement systems
  3. Mutually reinforcing activities
  4. Conscious communication
  5. A backbone support organization

As a global program with grassroots mobilization, the Amway One by One campaign, while broad reaching and organic, is successful because of the way it supports these basic principles. More specifically, we are seeing exciting examples of Collective Impact models in countries where Amway One by One is the most mature:

A Common Agenda in Russia: A hospital experience can be scary for children, and often hinders the recovery process. Amway has worked with the government, NGOs, community hospitals and local Amway distributors across a vast geography to create a common agenda around creating great play spaces for children in government hospitals. To date, they have built more than 100 hospitals accessible by more than 130,000 children across the country.

Shared Measurement Systems in Mexico: As the Amway business grew around the world and Nutrilite products became a key part of our marketing strategies and scientific expertise, we knew we could use our expertise and influence to help with the issue of chronic malnutrition in children around the world. But we also knew that the scale could only be achieved through proven success and partnerships with on-the-ground agencies. In Mexico, we used global recommendations from the World Health Organization, partnered with a trusted organization called Un Kilo de Ayuda, and measured results through the Mexico Department of Health and Sciences. The results were outstanding, but made more significant because of the shared measurement during the clinical studies.

Mutually reinforcing activities in the United States: Inspired by an academic study around the phytonutrient gap in American diets and a subsequent campaign through our Nutrilite nutrition brand, Amway built a partnership with Boys and Girls Clubs of America to teach urban youth about nutrition through hands-on gardening. While Nutrilite continues to provide thought leadership and research at the health and policy level, Amway distributors have plugged into Boys and Girls Clubs locally to mentor and provide expertise.

Conscious Communication in Korea: Collective impact programs can be difficult to coordinate, and even more so when a program is new and innovative. In South Korea, Amway is partnering with a number of stakeholders – the government, academia, NGOs and Amway distributors – to provide innovative education for underserved children. How is that accomplished? Constant, consistent, conscious communication from all parties. Not only do the programs include measurement and reporting, but program plans also include events that showcase learnings to all parties and reinforce the value of the partnership.

A Backbone Support Organization in China: Children of migrating families are often underserved when it comes to education and nutrition. To build sustainable solutions, Amway has used its local understanding of children’s issues, its national partnership experience with the government, and its ability to mobilize people to serve. The Amway Charity Foundation in China was created for that purpose, and has been successful because of a dedicated history of collaboration and support of children’s causes.

Indoor sports shine a warm light in the wintertime

Friday, 13 January, 2012

In our hometown, sports that don’t include snow and cold have moved indoors.

The same is true in Russia, where finals of the Equal in Sport soccer program took place last month in Moscow. Nine teams from five cities participated, with some young players experiencing their first trip in an airplane to arrive in the capital city.

Through the Equal in Sport program, Amway works with Perspectiva to provide the opportunity for low income and special needs children ages 11 to 14 to compete in soccer games with their peers. The winning team visits a famous soccer team. Last year, it included a trip to Italy to visit AC Milan.

One 12-year-old boy who showed amazing talent, really affected the hearts of our volunteers. His family does not have the resources to pay for a uniform or league fees, and he often skips meals because there is not enough food at home. Yet through this program, his dream is alive to play for one of the best clubs in the world.

On the same team is an 11-year-old who suffers from cerebral palsy, which makes it hard for him to walk and he often falls down. But through this experience, he is calm and comfortable with his team. His teammates are patient and helpful, and he shares with them his vast knowledge about the best Italian soccer clubs – Milan and Juventus are his favorites.

As the weather turns cold outside, the friendships shine an inspiring light for the world to see.



Thanks to Karin Schmid and Julia Urakcheeva  for sharing this story.