Posts tagged with “Soccer”

Kicking Since 2002

Wednesday, 14 November, 2012

About ten years ago, in anticipation of the launch of the Amway One by One Campaign for Children, we looked around the world to see what our people were doing to help children in their local communities. 

In South Korea, we found a small soccer program with a big story.

Soccer is wildly popular across Korea, and many children grow up playing. In fact, when we visited a Child Welfare Center in Seoul last year, children in the crowded neighborhood played on the roof of their building.

Yet not every child can afford the team fees and equipment to compete with their peers, particularly groups of families from different countries that may not understand the language and culture, and that struggle financially.

The Nutrilite Soccer Teams (named after Amway’s Nutrilite brand of vitamins) was established in 2002 as a sports and nutrition program for children of ethnically diverse families in South Korea. The children who were often misunderstood and suffered from discrimination were given a chance to join their peers and develop a common bond, creating a build bridges across international cultures.

Today, the program is still going strong, and was recently profiled in Joongang-ilbo.

Play on!

Indoor sports shine a warm light in the wintertime

Friday, 13 January, 2012

In our hometown, sports that don’t include snow and cold have moved indoors.

The same is true in Russia, where finals of the Equal in Sport soccer program took place last month in Moscow. Nine teams from five cities participated, with some young players experiencing their first trip in an airplane to arrive in the capital city.

Through the Equal in Sport program, Amway works with Perspectiva to provide the opportunity for low income and special needs children ages 11 to 14 to compete in soccer games with their peers. The winning team visits a famous soccer team. Last year, it included a trip to Italy to visit AC Milan.

One 12-year-old boy who showed amazing talent, really affected the hearts of our volunteers. His family does not have the resources to pay for a uniform or league fees, and he often skips meals because there is not enough food at home. Yet through this program, his dream is alive to play for one of the best clubs in the world.

On the same team is an 11-year-old who suffers from cerebral palsy, which makes it hard for him to walk and he often falls down. But through this experience, he is calm and comfortable with his team. His teammates are patient and helpful, and he shares with them his vast knowledge about the best Italian soccer clubs – Milan and Juventus are his favorites.

As the weather turns cold outside, the friendships shine an inspiring light for the world to see.



Thanks to Karin Schmid and Julia Urakcheeva  for sharing this story.