Posts tagged with “South Korea”

Creating Skills for Skills-Based Volunteering

Monday, 14 July, 2014

Recently, LinkedIn launched a Volunteer Marketplace where nonprofit organizations can list skills-based volunteer jobs, responding to a growing interest in offering more focused volunteering.

But what about people who may not be confident in their skills? Where do they start?

In South Korea, Amway is taking an innovative approach to skills-based volunteering. It is not only supporting skills-based volunteering, it is actually creating the skills for its volunteers.

For the past 11 years, the Amway Hope Vitamin Program has mobilized volunteers across South Korea, lending their help to orphanages, senior citizen homes, centers for children with disabilities and more – logging more than 36,000 hours.

Amway leaders recently began to seek greater innovation from its giving and volunteer programs. Last year, it launched the Thinking Green Frog Project, which joins academic, nonprofit, government and corporate partners to teach creative thinking skills to at-risk students.

This year, Amway Korea launched a Talent Donation Program to teach skills that can then be used to benefit nonprofit partners.

The first offering? It was magic.

Amway volunteers who wanted to learn a new skill signed up for on-site classes from local magicians, invited by Amway leaders. Their aim was to learn how to perform for children from local child welfare foster homes.

In May, they took the stage in May at the Samjeon Welfare Center in Songpa-gu, Seoul, one of many longtime child welfare centers that Amway has partnered with over the  years.

They pulled a stick out of the air! They turned a flame into a rose! They surprised and delighted!

Employee Bang Yu-Ri said afterward that the performance helped facilitate the volunteer experience, on and off the stage. “It was more meaningful for me to join the volunteer activity by learning how to play magic. I wanted to deliver pleasure and hope to children at the welfare center, and it was rewarding to see smiling children.”

Amway volunteers plan to incorporate magic shows into other existing programs where they care for the elderly, visit low-income residents and organize soccer programs for marginalized students.

Amway will offer other classes to continue to diversify the skills of its employees, and they hope to eventually expand the program to Amway Business Owners around the country.

So after 11 years of volunteer service, there are still opportunities for new ideas, new approaches, and new skills for those who are always looking for ways to help improve the lives of others.

Thanks to Hyojin Jeong, Yong-Bom Lee and Sang-Doo Kim for sharing this story.

One Day in South Korea

Friday, 28 March, 2014

We have been looking back on our Amway Universal Children’s Day to capture some of the stories and images from around the world.

In South Korea, Amway volunteers helped to serve meals to foster children at government child welfare centers.

They also took time to color, draw and play together while other volunteers worked on renovations to the buildings.

This was not the first time we have worked with Child Welfare Centers. In fact, Amway and volunteers have supported 63 centers around the country, and can often be found lending a hand – one child at a time, one by one.

Thanks to Yong-Bom Lee, Sang-Doo Kim and Hye-Sun Kim for sharing this story.

Project Announcement: South Korea

Friday, 1 November, 2013

Amway Korea has been working for years with foster children and afterschool programs for at-risk youth in urban areas. In partnership with Child Welfare Centers, Amway Business Owners and employees provide mentoring, financial support and volunteer assistance for children who need a little extra help.

For the Amway Universal Children’s Day on November 20, Amway Korea is preparing two volunteer programs for ABOs and employees nationwide.

The first includes a series of volunteer activities such as meal delivery and residential improvements for the 63 Child Welfare Centers nationwide.

The second is at our 13 Amway plazas and brand centers, where volunteers will be organized and souvenirs will be sold and distributed to raise money for local causes.

We look forward to a flurry of activity in South Korea on November 20!

Check back next week for more project announcements from around the world.

Adding up the cookies

Wednesday, 22 May, 2013

About a year ago, our team was eating cookies in South Korea with Leonard and Esther Kim.

We were there to capture their story, and were invited to their spring business meeting. Leonard and Esther had challenged attendees in advance to make cookies for those standing in long lines, which were used to raise money for children in Korea and around the world.

More than 25,000 cookies were donated and sold that day, raising $30,000.

This year, the cookies were not sold, but instead donated directly to the Korean Red Cross, with 13,200 bags, each containing two cookies, provided with love for children. Using Amway Queen cookware and Amway Nutrilite ingredients, they made chocolate cookies (children’s favorite), walnut cookies (good for brain development) and blueberry cookies (good for the eyes).

At the same event, the World Wide Charity for Children, funded and managed by Amway Business Owners in Korea, contributed 100 million won to celebrate the 10th anniversary of the Amway One by One Campaign for Children, with half going to the Korean Red Cross and half going to the Korean Organ Donor Program.

This video tells the story of Leonard and Esther Kim, and the many inspiring Amway Business Owners in Korea working hard to help children reach their potential:

Thanks to Yong-Bom Lee for sharing this update.

Innovation from the far corners of Korea

Wednesday, 27 March, 2013

Innovation is happening in South Korea, but it may not be what you expect.

Young children are coming together from some of the most remote parts of the country: fishing villages, mountain towns and island communities. And it’s all under the banner of creative thinking, problem solving and partnership.

Amway Korea and partners from the university, government and nonprofit sector kicked off the Thinking Green Frogs program in 2012, and are just starting to see the return on their investment.

Last month, 40 students from four elementary schools in remote areas came together to kick off a Science Expedition, which will last two years focus on creative solutions to improve and protect the environment. Students will participate in creative festivals and travel overseas to enhance their cultural awareness and explore new ideas. These ideas will be turned into local activation projects in their hometowns.

The science expedition is supported with funds raised from Amway Business Owners across Korea. Currently, the program includes five distant regions of the country, with hopes to expand to ten regions by 2014.

“I think the most powerful weapon for the future is creativity,” said Amway Korea CEO Park Se-joon at the opening ceremonies. “Thinking Green Frogs is fully supported by Amway Business Owners because it matches well with our approach to entrepreneurship and making new possibilities based on passion and challenge.”

Creative projects identified so far include a study on the construction of a new airport and land reclamation, a study of the ecosystem of Imjado, research on plants in Ulleungdo, and measuring water quality and pollution levels of the Hwangji Stream.

More to come as we follow these students throughout the year!

Thanks to Yong-Bom Lee and Sang-Doo Kim for sharing this story.


Monday, 21 January, 2013

Continuing our journey around the world to review the best programs of 2012, we look at two island countries that are among Amway’s top producing markets. Both are innovative in their approach to CSR and helping children.

In Japan, Amway continued to lead in advocacy efforts to prevent child abuse and neglect through the Orange Project during the holidays. Amway was one of the first companies to vocalize this issue, and continues to mobilize its distributors to action.


Amway Japan is also supporting two innovative projects that help children in the greatest need. The first uses a specially trained dog to offer therapeutic services to children in pediatric hospitals. The second is a specialized home for foster children – the first corporate partnership of its kind with the Japanese government and local charitable organizations.


In South Korea, Amway kicked off the Green Frogs Creative Thinker Project, an amazing collaboration between nonprofit, government and university partners, coordinated by Amway and supported by Amway distributors and employees with volunteering and donations. The program works with underprivileged youth and teaches them to solve problems in innovative ways.


We also had an incredible opportunity to visit Leonard and Esther Kim, who are among the most successful Amway distributors in the world. Their success in the Amway business inspired them to form the World Wide Children’s Charity, which mobilizes Amway distributors from across South Korea to help locally, and around the world.

Collective Impact for Children

Monday, 24 September, 2012

As the Amway One by One campaign matures in each of our markets, we find ourselves looking for threads of innovation and impact that we can learn from and export to other areas of the world. We’re also constantly looking at models to plan and measure against.

One of the most interesting pieces we’ve seen recently was published by Stanford Social Innovation Review. Called “Collective Impact,” authors John Kania and Mark Kramer propose a framework of organized thinking around bringing many different players together to move the needle on social causes at the macro level.

We can’t help but compare this to the most successful Amway One by One partnerships, and the campaign as a whole. The Collective Impact framework proposes five conditions of success for large-scale social change through cross-sector collaboration:

  1. A common agenda
  2. Shared measurement systems
  3. Mutually reinforcing activities
  4. Conscious communication
  5. A backbone support organization

As a global program with grassroots mobilization, the Amway One by One campaign, while broad reaching and organic, is successful because of the way it supports these basic principles. More specifically, we are seeing exciting examples of Collective Impact models in countries where Amway One by One is the most mature:

A Common Agenda in Russia: A hospital experience can be scary for children, and often hinders the recovery process. Amway has worked with the government, NGOs, community hospitals and local Amway distributors across a vast geography to create a common agenda around creating great play spaces for children in government hospitals. To date, they have built more than 100 hospitals accessible by more than 130,000 children across the country.

Shared Measurement Systems in Mexico: As the Amway business grew around the world and Nutrilite products became a key part of our marketing strategies and scientific expertise, we knew we could use our expertise and influence to help with the issue of chronic malnutrition in children around the world. But we also knew that the scale could only be achieved through proven success and partnerships with on-the-ground agencies. In Mexico, we used global recommendations from the World Health Organization, partnered with a trusted organization called Un Kilo de Ayuda, and measured results through the Mexico Department of Health and Sciences. The results were outstanding, but made more significant because of the shared measurement during the clinical studies.

Mutually reinforcing activities in the United States: Inspired by an academic study around the phytonutrient gap in American diets and a subsequent campaign through our Nutrilite nutrition brand, Amway built a partnership with Boys and Girls Clubs of America to teach urban youth about nutrition through hands-on gardening. While Nutrilite continues to provide thought leadership and research at the health and policy level, Amway distributors have plugged into Boys and Girls Clubs locally to mentor and provide expertise.

Conscious Communication in Korea: Collective impact programs can be difficult to coordinate, and even more so when a program is new and innovative. In South Korea, Amway is partnering with a number of stakeholders – the government, academia, NGOs and Amway distributors – to provide innovative education for underserved children. How is that accomplished? Constant, consistent, conscious communication from all parties. Not only do the programs include measurement and reporting, but program plans also include events that showcase learnings to all parties and reinforce the value of the partnership.

A Backbone Support Organization in China: Children of migrating families are often underserved when it comes to education and nutrition. To build sustainable solutions, Amway has used its local understanding of children’s issues, its national partnership experience with the government, and its ability to mobilize people to serve. The Amway Charity Foundation in China was created for that purpose, and has been successful because of a dedicated history of collaboration and support of children’s causes.

See the great work happening in Korea

Thursday, 6 September, 2012

We recently shared the story of Leonard and Esther Kim, some of our most successful global Amway distributors from Korea who are doing amazing things for children through the World Wide Charity for Children.

Here is a short One by One video that highlights their efforts: