Posts tagged with “United States”

Project Announcement: United States

Thursday, 31 October, 2013

In the United States, the history of giving and volunteering is as old as our business. Amway Independent Business Owners have supported Easter Seals to help children with disabilities for more than 30 years, raising $33 million through a variety of fundraising events, direct donations and volunteer service.

And while Easter Seals may be a flagship program, there are countless other projects at the national and local level where Amway IBOs have given money, started charitable foundations of their own, built homes, sponsored children overseas, volunteered and much more.

Reflecting this diversity of support, the November 20 call-to-action in the US will be for IBOs will challenge them to volunteer for causes they care about in their local communities, then share their stories and photos with us on and #amwayonebyone. Amway also recently launched a donation-at-checkout function online in North America and will offer as another way for IBOs to participate.

In many diverse ways, one by one, Amway IBOs will be making a big impact.

Check back next week for more project announcements!

Rewarding volunteerism

Thursday, 25 April, 2013

For our readers in the United States, April 21-27 is National Volunteer Week, a time to recognize and honor those of you who donate your time, energy and skills in the community because you have a sincere desire to make a difference.

Amway North America is recognizing and rewarding one volunteer each day, with a $500 donation to the charity of the winner’s choice, for a total of seven winners throughout the week.

It’s not too late! The contest is open to Amway Independent Business Owners over the age of 18 and no purchase is necessary. Please see Official Rules for details and visit the Website to make a submission.

Gearing up for kids

Tuesday, 9 April, 2013

Amway Independent Business Owner Wil Loewer has been a motorcyclist for most of his life.

“When we got married, he threw me on the back of a motorcycle and said, ‘Let’s go!’” laughs his wife and fellow IBO, Suzanne Loewer.

The Loewers channeled their passion for motorcycling into the Louisiana Ride for Kids, a motorcycling event held in support of the Pediatric Brain Tumor Foundation.

Last year, 150 people hopped onto motorcycles and into sidecars to enjoy an hour-long ride through scenic central Louisiana. The official stars of the event – four children diagnosed with cancer – were given VIP treatment for the ride. The ride raised nearly $23,000.

“These kids’ lives change after a brain tumor diagnosis,” says Will. “When they ride, they get to forget all that and just have fun. Their smiles make everything worthwhile.”

Read more here at Thanks to Marsha Champion for sharing this story.

North America: Diverse Region, Diverse Partnerships

Monday, 7 January, 2013

Our journey around the world continues as we zoom out to the regional level, extending from Canada to the Caribbean.

In the US, we saw the fruition of a three-year partnership with Boys & Girls Clubs of America in 2012. Amway Positive Sprouts helps teach city children about nutrition through building edible organic gardens. A new kit developed last year will ensure that the program continues to grow.

We also saw the expansion of a partnership with the US Dream Academy, which mentors children whose parents have been incarcerated. Amway invited some lucky Amway Independent Business Owners to Washington DC to learn more about the cause they were supporting and attend the annual gala.

In 2012, we met Jim and Nancy Dornan in Atlanta, Georgia. The Dornans created Network of Caring to help children around the world, including those in power wheelchairs. They have helped scale up Power Soccer to an international sport, and a meaningful community of caring.

One of the biggest stories of the year was reaching the 30-year partnership milestone with Easter Seals. Started originally by Amway, Independent Business Owners have picked up this partnership and made it their own, raising more than $30 million over the years for people with disabilities, through many creative ways of support.

Our team visited the Yager family in Charlotte, North Carolina, where we saw a longstanding commitment from two generations of Amway IBO leaders in helping children with special needs. Amway and its people continued to participate in fundraising walks around the country. We even partnered with Easter Seals centers on the East Coast to help with relief efforts following Superstorm Sandy.


The Easter Seals partnership does not end at the US borders. Amway and IBOs in Canada regularly rappel down skyscrapers to raise money for the cause. Amway Dominican Republic and Amway Puerto Rico also have established partnerships with Easter Seals affiliates to help children with special needs.

And just recently, the US announced an exciting new partnership that will bring the famous “We Day” to this country for the first time, collaborating with Free the Children.

And so the year in North America ended as it began, with a flurry of opportunities and activities that are making a profound difference in communities around us … one by one.

New idea sprouts from nutrition program in the US

Wednesday, 26 September, 2012

The third year of a partnership with Boys and Girls Clubs of America in the US builds on learnings of the Positive Sprouts program.

Over the past two years, Amway Independent Business Owners and employees have worked with local Boys & Girls Club members to build edible organic gardens, which teach urban youth about healthy eating through hands-on activities and educational programs.

To expand the reach of Positive Sprouts even further, Amway has worked with Boys & Girls Clubs of America to develop a “Garden in a Box” for 150 Clubs across the country that demonstrate an interest and need for establishing a community gardening program at their Club. The kit includes a variety of fruit and vegetable seeds and supplies Clubs need to get started.

Amway will ensure the existing gardens continue, by providing sustainability grants and volunteer involvement. And through Positive Sprouts curriculum, Amway is expanding the delivery of the program to the 4,000 Boys & Girls Clubs nationwide, ensuring that all Clubs have access to educational materials promoting healthy eating habits.

Thanks to Kyle Warmington for sharing this story.

Collective Impact for Children

Monday, 24 September, 2012

As the Amway One by One campaign matures in each of our markets, we find ourselves looking for threads of innovation and impact that we can learn from and export to other areas of the world. We’re also constantly looking at models to plan and measure against.

One of the most interesting pieces we’ve seen recently was published by Stanford Social Innovation Review. Called “Collective Impact,” authors John Kania and Mark Kramer propose a framework of organized thinking around bringing many different players together to move the needle on social causes at the macro level.

We can’t help but compare this to the most successful Amway One by One partnerships, and the campaign as a whole. The Collective Impact framework proposes five conditions of success for large-scale social change through cross-sector collaboration:

  1. A common agenda
  2. Shared measurement systems
  3. Mutually reinforcing activities
  4. Conscious communication
  5. A backbone support organization

As a global program with grassroots mobilization, the Amway One by One campaign, while broad reaching and organic, is successful because of the way it supports these basic principles. More specifically, we are seeing exciting examples of Collective Impact models in countries where Amway One by One is the most mature:

A Common Agenda in Russia: A hospital experience can be scary for children, and often hinders the recovery process. Amway has worked with the government, NGOs, community hospitals and local Amway distributors across a vast geography to create a common agenda around creating great play spaces for children in government hospitals. To date, they have built more than 100 hospitals accessible by more than 130,000 children across the country.

Shared Measurement Systems in Mexico: As the Amway business grew around the world and Nutrilite products became a key part of our marketing strategies and scientific expertise, we knew we could use our expertise and influence to help with the issue of chronic malnutrition in children around the world. But we also knew that the scale could only be achieved through proven success and partnerships with on-the-ground agencies. In Mexico, we used global recommendations from the World Health Organization, partnered with a trusted organization called Un Kilo de Ayuda, and measured results through the Mexico Department of Health and Sciences. The results were outstanding, but made more significant because of the shared measurement during the clinical studies.

Mutually reinforcing activities in the United States: Inspired by an academic study around the phytonutrient gap in American diets and a subsequent campaign through our Nutrilite nutrition brand, Amway built a partnership with Boys and Girls Clubs of America to teach urban youth about nutrition through hands-on gardening. While Nutrilite continues to provide thought leadership and research at the health and policy level, Amway distributors have plugged into Boys and Girls Clubs locally to mentor and provide expertise.

Conscious Communication in Korea: Collective impact programs can be difficult to coordinate, and even more so when a program is new and innovative. In South Korea, Amway is partnering with a number of stakeholders – the government, academia, NGOs and Amway distributors – to provide innovative education for underserved children. How is that accomplished? Constant, consistent, conscious communication from all parties. Not only do the programs include measurement and reporting, but program plans also include events that showcase learnings to all parties and reinforce the value of the partnership.

A Backbone Support Organization in China: Children of migrating families are often underserved when it comes to education and nutrition. To build sustainable solutions, Amway has used its local understanding of children’s issues, its national partnership experience with the government, and its ability to mobilize people to serve. The Amway Charity Foundation in China was created for that purpose, and has been successful because of a dedicated history of collaboration and support of children’s causes.

The polar plunge

Wednesday, 15 February, 2012

We don’t often single out individual employees in our blog. But anyone who braves 14 degree Fahrenheit (-10C) weather at 6:00 a.m. to jump into an icy lake, deserves some extra attention.

Last week, Jim Ayres, Vice President in the R&D/QA division at Amway headquarters, donned an Amway One by One tshirt over his college football jersey and took the “Polar Plunge” to raise money for Special Olympics Michigan.

His efforts raised $4,500 for athletes with special needs. Jim also serves on the board of directors of Special Olympics Michigan, and has been a longtime volunteer.

That’s refreshing!