That's right, I said bilingual and Ribbon in the same sentence– per your request. We heard you loud and clear at events, training, and through email feedback. Thank you for letting us know Spanish is needed.
Virtually everything Ribbon in the new 2009 program is in English and Spanish. The Gift Collection albums and catalog, ordermygift.com, gift cards, sales literature, order forms, and a CD.
Look for more Ribbon updates in Spanish via Voces Latinas, a blog hosted by Amway Global bilingual editors.
It won't be long now and the new Ribbon Gift & Incentive Program will launch–first, the sales tools in April … and then the fabulous new Gift Collections in May.
Are you, the IBO Gift Consultants, ready?
Would you like to hear about some of the exciting changes? Many are based on your feedback. That's right. You play a large part in how Ribbon unfolds every year.
Having trouble telling the printed albums apart when they're General Gift Collections? New colors will help you differentiate one from the other. Each printed Gift Collection Album boasts a distinctive cover color. Simple identification for you and your customers.
We kept your faves, but let go of those you said just weren't working. The Teen Sweet! Collection took a hike. But the Klutz branded collection has been renamed and tweaked to include additional popular brands and sought-after gifts for kids and tweens. Names like Mattel, Lego, and American Girl are joining Klutz in the Kaliedoscope Gift Collection. At $30 retail price, this collection is ideal for birthday and holiday gifts. And now, its appeal is to a wider age range and a variety of interests. You're going to love selling this gift collection. Who doesn't want to promote creativity and fun for kids?
When it comes to beef, one of the best and well-known suppliers in the USA is Omaha Steaks. And now, you can sell the Omaha Steaks Gift Collection to businesses, family, friends, and neighbors. At $135 retail price, this collection makes for an impressive (and welcome) gift.
The new program also features a Sony Gift Collection ($400 retail), and for the first time ever, a premium Exquisite Gift Collection at a $1000 retail price–excellent for exec appreciation and sales incentives. This Exquisite Collection is the ultimate in luxury — Movado, Bose, and Bowflex are just a few of the brands that I recall seeing in this fantastic assortment.
The Cuisinart Collection has been well-received, but many of you let us know it would appeal to more people if it carried even more brand names like KitchenAid, Wusthof, and Breville. Now the newly named Gourmet Gear Collection is bound to be a big seller.
There are more changes coming to your sales tools and kit–and I am reporting on those early next week. Just wanted to get the word out now on what's changing with the collections.
Let everyone you know that the Gift of Choice is the gift to give–and you can help with that.
Start your lists now. Who do you know that may be interested in buying (and then giving) these new collections? What customers can you call today to let them know what's coming soon in the Ribbon Program?
Don't delay. This bit of preview news is the perfect opportunity to connect with your customers. Call them today!
and blogging here on Opportunity Zone. Thank you for all of you who read the blogs. So grateful to hear your feedback and share your ideas and suggestions with Marketing, Sales, The Learning Lab, IT, Customer Support, Communications, and everyone at Amway Global.
In the last few months, I've also had the pleasure of meeting (face to face!) some of Opportunity Zone's faithful readers and commenters. Bridgett and I have had some great discussions on retailing. We've talked about everything from bars and twist tubes to Choices Catalog and Ribbon Gift Collections. And guess what? I met rdknyver at National Spotlight and Ribbon has captured his interest. Ribbon is an excellent way to retail … you can start there since everyone needs gifts, or you use the Gift Collections as cross-sell opportunities for existing customers. CJ, Bridgett, Visioneer, CaioBella, Jeffrey, Tina, Maureen, and others have shared via Sales Speak how to market this gift program along with our health and beauty products to consumers. Also how to sell Ribbon to small businesses.
I hope to meet more of you face to face in the coming months. Your thoughts and ideas are important as we move forward in transforming the business. After all, you're some of the best people in the world and, with you, we can make this an even better business for IBOs, prospects, and customers.
So, let's keep on keeping on. Together, we WILL be the best!
Listen up! I've got a tidbit of info on what's to come with Ribbon. Bet you thought we launched all the collections for this year. Not true.
You're one of the first to know ! There's something NEW and it's coming soon to the Ribbon Gift & Incentive Program. The Celebrate Gift Collection. It's a holiday treat every holiday of the year. It's the perfect gift for a special occasion fall, winter, spring, and summer. It's the solution to any gift dilemma at less than $50! A gift card that comes wrapped in a pocket-sized carrier with the scoop on the sensational gifts online that await the recipient.
Wait until you see it! And you will! September 15, the CelebrateGift Collection makes its debut. (I can't seem to figure out how I do an accent mark so please pretend it is over the e on debut.)
So, what's in it for your customers?
It's under $50. In fact, the suggested retail price is $40!
The name of it is festive. It creates positive, pleasurable feelings. It says gift and conveys special.
The Celebrate Gift Card, Carrier, and Booklet are bilingual. Everything is in English and Spanish!
The Gift Collection is all online; the booklet in the carrier is a teaser of what's available online and how to find it easily and quickly.
It NEVER expires. (That's right. I said never.)
Gift selections change periodically through the seasons but there will always be approx. 35 possibilities — during Christmas, Valentine's Day, Graduations, every day. No matter who and when you give the gift card or when the recipient redeems it, there's something for her, for him, for the family, or for the home to select as their gift.
The Celebrate Gift Card and Carrier comes with an Envelope at no additional cost.
I've probably said way more than I should at this point, but I see opportunity to sell Ribbon to family, friends, and small businesses for the holidays. And that means profit in your pocket!
For businesses, you can start building relationships now so that you can secure Ribbon orders for holiday gift giving.
For family and friends, begin talking up Ribbon for the holidays in late September, once Celebrate is available.
May day is certainly a day to celebrate! It's not only the first day of May, it's the promise of spring, the joy of fresh flowers — vividly colored tulips, pretty pastel hyacinths, blossoming trees and shrubs. In Europe, this day is filled with festivities complete with dancing around a garlanded pole called a maypole, from which streamers hang. Each dancer holds the end of a streamer, and the dancers wind the streamers into a pattern as they move around the maypole. Some schools still hold May Day festivals with maypole dancing and the selection of a May queen. We did the maypole thing in grade school – and we also created May Day baskets filled with candy and goodies for someone in our class.
But I'll be honest. Now that I am older and working for Quixtar/Amway, May Day has always been the BIG launch of the new Ribbon Gift Collections … sure, when I started they were Amagift Albums. (Yes, I have been here for awhile.) And it's still true. The Ribbon Gift Collections for 2008 are available for purchase at Quixtar.com … and ready to be redeemed by recipients on May 1 at ordermygift.com … WOO HOO! I'm ready to get selling, aren't you? And May is a great month to get busy selling to family and friends. What's in May?
Cinco de Mayo on May 5. Not really a traditional gift-giving occasion, but why not? Someone special is special any day of the year so why not on Cinco de Mayo? By the way, if you want to read some interesting facts and figures associated with Cinco de Mayo, check out the PR Newwire at forbes.com
Mother's Day on May 11. Mom deserves the best … any General Gift Collection will make her smile, but if you want to let her know she deserves some sweet relief … give her two collections! The Ghirardelli(R) Chocolates Collection teamed with the Pamper Album are just what a lovable Mom deserves. Don't forget Stepmoms, Grandmoms, and special women who may not be Mom but they're so marvelous, they deserve something for Mother's Day.
Your favorite granddaughter or son's birthday is in May? We've got Sweet!, the Gift Collection for teens that's just 2G2BT! If you don't text message, let me translate: Too good to be true! Cool stuff in that collection. Word is that kids around 13-16 really love getting Sweet! for birthdays and holidays.
The NEW Klutz(R) Gift Collection. Okay, this does NOT mean it's an album for people who are less than graceful. Seriously. Klutz is the name of the company that was incorporated in 1977 in California by three men who attended Stanford University. They started by selling sidewalk juggling lessons with a trio of bean bags. And then they realized the sky was the limit and decided to write a book on juggling. The books were sold, distributed via bicycle and backpack … and sales grew from there. (I can just see three juggling college guys in the early 70s on basic bikes tooling around town selling juggling cubes, facepaint, and drawing paper, can't you?) Today, Klutz how-to books come packaged with their signature tools like juggling cubes, face paints, and yo yos. All these how-to books and educational toys are for learning, and not just learning through reading. The Klutz Gift Collection is for kids 4 years old and up … and I tell you they are bound to be popular … paper planes, stickers, wishing stars, bracelets, drawing books, doodling kits, nail art, stencils, and more. Every time I look at this album, I want to be 10 again and playing with paper dolls. It's all about learning, creating, enjoying! So, if someone says, what the heck is a Klutz Collection? You say (being the great salesperson you are!), "It's a wonderful collection of amazing how-to books and crafts for kids 4 and up. Remember how fun it was to draw or juggle or build your own toys when you were growing up? Well, that's what this kid collection is all about!
Armed Forces Day on May 17. Need I say more? This is the day to thank our military members for all they do in patriotic service for our country as suggested by Harry Truman. Every military member you know deserves a gift … in whatever form you want to give that gift, from a prayer, a card, a letter to a gift basket or album.
Memorial Day … last Monday of May — May 26. This is a day to remember those who have died in our nation's service. After the Civil war many people began to decorate graves of fallen soldiers with flowers. Now, in the States, it marks the start of summer … and many family and friends get together for picnics, ball games, and boating.
Graduations, Showers, Weddings … big in May and June! Don't forget you may have a few gift-giving occasions coming up, but if you do, think of how many friends, family, and neighbors do. That's sales opportunity for you!
Other Ribbon and gift-giving tidbits to know and share while you're selling:
The 2008 Ribbon Gift Collections showcase a preview of selections in the printed albums. Each gift collection is shown in its entirety online and also in the Catalog of Gift Collections. The most updated resource for what's available will always be www.ordermygift.com so be sure to check that out … and encourage customers and recipients to do the same.
The Sweet! Collection is geared for teens. That's why it's different and why the copy reads like text messaging. If you want to know more about text messaging or get a translation, visit Webpedia's text messaging abbreviations.
Even with the launch of 2008 Gift Collections, your recipients can still redeem their 2007 Gift Collections now. No worries!
Interested in getting started selling Ribbon? You need a new kit each year, so if you haven't already, be sure to order the Ribbon Essential Sales Kit … or, check out the Ribbon Sales Kit Duo. When it comes to retailiing products, Ribbon Gift Collections are a great place to start.
May all your selling and gift-giving be a pleasure,
That's the beauty of the Ribbon Gift Collections. The newest assortment of General and Specialty Collections make gift giving the pleasure it ought to be, no matter what the occasion (even Groundhog Day!), no matter who the recipient (even a grumpy co-worker who needs an uplift!), no matter what the budget (people give gifts even when money is tight!.)
So, what kind of gifts do you find in Ribbon that people like you and me might be interested in buying, giving, and, of course, SELLING to other people like you and me.? Electronics, housewares, home decor, bath and body, food, candy, sporting goods, educational toys, and more.
The least expensive General Gift Collection called Variety is full of brand-name items that make sense for many. That's probably why it's the most popular … it's affordable, has a higher perceived value than its retail price, and it has lots of brand-name items. This year's Variety Collections features brands like Everlast, Conair, and Rampage. One of my faves to give is Pamper. I've sold several (and given many) I Do! Gift Collections. You can't go wrong with brand-name items from Cuisinart, Coleman, Fossil, and Samsonite. Browsing through the Klutz Collection, I see some cool crafts and kits for kids. I expect you'll have no problem selling this one, since you've been asking for a Gift Collection for kids. Hope this is a hit. All in all, as I browse through the new Catalog of Gift Collections with my sales hat on, I see loads of sales potential. But how the heck do IBOs learn how to sell Ribbon?
I have ideas! We have sales materials for you! We have QU training! We have support! You have the gusto and the guts to get out there and make a profit.
Get the Ribbon Sales Kit Duo (40-0858). SAVE $15. You can SELL well when you h ave the tools to learn, the samples to share, the smarts to know your product and prepare ahead of time for the sales conversation. The Ribbon Sales Kit Duo can help with that.
You save 20% off the cost of purchasing the kits separately, plus you get everything you need to sell to virtually everyone — from the couple who lives next door who have a zillion relatives to the small businesses you frequent often-maybe daily! For instance, what does the owner of the hair salon or barber shop you use do for his or her employees for the holidays? or for awards? or how does he or she thank loyal customers? Still in touch with the realtor who sold you your house or condo? Did the realtor give you a gift at closing? And what about the auto dealer, day care center, credit union? The list goes on and on and on.
So, why am I so revved up about Ribbon these days?
The 2008 Ribbon Sales Kits and related materials launch this week; the exciting new Gift Collections become available on May 1. While you're waiting for your Sales Kits to arrive; practice, prepare, and PRINT!
Downloadable PDFs you can print and share on sales calls to family and friends … and to small businesses — are now available at Quixtar.com …. they're specifically designed for to use with CUSTOMERS.
Here's a couple CUSTOMER-FOCUSED fliers I especially like, and yes, I did write them, but that's beside the point! (smile here, please)
For the last few months, my world (and the Ribbon Program team's universe) has been rockin' and rollin' with Ribbon. Ribbon Gift Cards. Ribbon Gift Collections. Ribbon Steps to Success Brochure, Ribbon How it Works flier, Ribbon Presentation Brochure, Ribbon testimonials from IBOs.Ordermygift.com. Ribbon Retailer. Ribbon Order Form. Ribbon FAQs. Ribbon Customer Presentation CD with two great video clips on how Ribbon works … did you read that? Yes, it's true! These video clips are like commercials that capture the emotional pull of choosing the perfect gift, giving the perfect gift, and receiving the perfect gift. The current CD is selling big time so we can't wait to roll out the new one with the heartwarming, informative video clips. It's coming on April 1, along with the Sales Kits and more merchandising materials.
As excited as I am about all of it, I am also a tad stressed by it. (This is why I work out at the fitness center!) I know mistakes happen and Ribbon is no exception. We discovered one that ended up in print on the back of the Steps brochure. I'm going to tell you about it so you can know ahead of time. It's good news for you. The price list on the back of the brochure lists the Customer Presenation CD 5-pack price as $16. GUESS WHAT? It's really just $10. The guesstimate was $16 originally … and well, we worked hard to get the price down … and obviously, it did get all the way down to 5 CDs for $10. But, darn, it still says $16 on the back of the Steps Brochure.
I woke up last night from a dream of myself tangled up in the purple ribbon and twirling around and around and around with the numbers 5, 10 and 16 woooshing by. It appears the error was on my mind.
I know mistakes happen. Regret does too. I regret missing this error before the brochure printed. I really hate it when imperfections are revealed–I know not everything is perfect or runs perfectly, but hey, Ribbon is about the perfect gift … shouldn't everything be perfect in the sales materials? Everyone on the team feels badly about the error, including myself. (You probably already figured that out.)
Besides fessing up to the error and asking forgiveness, please note: the 5-pack of Ribbon Customer Presentation CDs (40-0857) coming in April is just $10 regardless of what's printed on the back of the Steps Brochure. May that be rich news for you.