The Beauty Editor | Amway

The 40s represent classic, elegant beauty. Use makeup to refine and enhance your appearance.

1. Fill brows to define and visually lift the face
2. Brighten eyes with a light-colored shadow applied from lashline to crease
3. Add one focus area by highlighting the eyelid or browbone with a soft shimmer
4. Use shadow to line along the upper and lower lashlines
5. Apply a bright pop of cheek color for instant vitality
6. Minimize the use of face powder to keep skin looking more youthful

The skin continues to thin in the 40s and the signs of aging become more evident.

7. Continue with a daily skincare routine but if you’re not already, change to anti-aging moisturizers.
8. Hormonal changes cause the skin to lose moisture. Start incorporating a rich crème into your routine, especially at night.
9. Fine lines begin to turn into deeper wrinkles. Use a product that helps defend the skin from free radical damage.
10. There are some treatment products that can actually reverse the signs of aging and increase the production of collagen and elastin. Try one of these treatments and you might be surprised at how much of a difference it can make in your skin.
11. Change your eye crème to one that is designed specifically with anti-aging benefits in mind. (TD eye crème)
12. Many women want to regain a youthful glow. Exfoliation can help with this as well as a product designed to brighten or illuminate the skin.

In the 40s celebrate your feminine fashion with the classics.

13. Chances are that you’ve already found the best styles to compliment your figure. Now stick with those shapes but keep your wardrobe current by selecting pieces in of-the-moment fabrics like tweed, velvet, or modern patterns and prints.
14. Put your focus on fit and tailoring. Find a local seamstress that can help you create the perfect hemline for your skirts and pants.
15. Continue to show your personality with bold accessories, layering on necklaces, carrying a statement handbag, or rocking embellished shoes.
16. Don’t be afraid to shine! Over the top sequins and sparkle can quickly go wrong, so choose one item to add a bit of shimmer to your outfit like an embellished neckline or sparkling belt.
17. Invest in a great blazer. It will add instant polish to your look and is equally flattering with jeans, slacks, or a skirt.
18. Use colour to give your complexion a boost. Pay attention to the colours you’re wearing when you receive compliments and incorporate that into your wardrobe. If blue makes your eyes sparkle and complexion glow, then be sure you have that shade in your wardrobe for every season.