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The Beauty Editor | Amway

Frustrated with Smudging Eye Liner?

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Category: Artistry, Fashion Week, artistry skin care, cosmetics, eye cream, eye liner, makeup, mascara, skin care

By: Dawn Wolfe-Hamilton

The hottest Spring Summer Fashion 2012 Show was in New York at Mercedes Benz Fashion Week. Prestigious designers, world renowned editors and super stars were all the buzz. Being a makeup artist at the Artistry Beauty Lounge, I found one common denominator in some of the questions that I encountered. “How does one keep their eye liner from smudging or transferring?” To many of us in the makeup field, this is a concern that is frequently discussed. Unfortunately, there is no magic answer but there are tips and techniques you can put in place.

The best option would be a waterproof eyeliner. There are times though, when we don’t have access to waterproof cosmetics and there may be times when our favorite color isn’t available in a water-resistant formula. I would like to suggest some steps you can take to obtain the longest wear possible.

It all begins with Artistry Skin Care. Your night time regimen should include Artistry essentials Replenishing Eye Cream or if anti-aging is a priority for you, then Time Defiance Lifting Eye Cream is what you’ll be reaching for.

Your daytime regimen will also include your eye cream. Here is where you have to be your own skin care expert. We have no oil glands underneath the eye. That is where we typically begin to show the first signs of aging. It is also the thinnest skin on our body. The appropriate under eye skin care is of the upmost importance. However, too much eye cream will tend to make your bottom eyeliner smear. A lotion versus a cream during the day might be a better option, since our skin does repair at night you would then want to use the Time Defiance Eye Cream.

Applying the eye cream on the orbital bone will be sufficient. When your body temperature warms up your eye cream will travel up where it needs to go. Also, avoid the eye cream on the lid during the day. (It may cause your eye shadow to crease.)

When you’re applying your Artistry Automatic Eyeliner Pencil, a great way to put it on is always be sure to line the top of your lid. Keep it nice and tight to your lash line for a natural classic look. Next taking a flat brush such as Artistry essentials Eyeliner Brush, dampen it with water. Place it in a deep pigmented eye shadow, such as Artistry Expresso, Steel, or Capri. Be sure to tap of the excess powder. Using the brush, press it over the top of your pencil liner, pushing it into your lash line. The powder sets the pencil liner.

When doing the bottom, you may want to skip lining with a pencil altogether if your liner transfers. Eyeliner pencils contain wax to make them glide on easier. If you want to line the bottom you can do the same steps as above or just use a little powder to sweep along the lash line.

Mascara is important as well. You may want to use 2 different formulas such as Artistry essentials Mascara on top and Artistry Total Mascara on bottom lashes.

Remember it is makeup, so you will want to do what works best for you!

The Artistry Beauty Lounge at Fashion Week.

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Category: Artistry, Artistry cosmetics, Fashion Week, beauty

Our Artistry Beauty Lounge, during Mercedes-Benz Fashion Week, officially launched today! The lounge, located near the Lincoln Center, provides a relaxing oasis, beauty bar and 15-minute virtual eyelift for Fashion Week media. Editors and bloggers alike stopped by today to learn more about the products and enjoy complimentary WiFi and refreshments. Have a Fashion Week media pass? Message us @artistrybeauty, or use the hashtag #amwaynyfw, for location information.