The Health Advocate | Amway

Written by: Andy Gamm

Rather than give a timeline that paints a blow by blow of our recent two-day production session with Amway’s Nutrilite brand MVP Kurt Warner as I have done in the past, I decided to tote my own flip camera around both days.  Mind you, I am no James Cameron or Steven Spielberg but between being the guy who had to make sure we were getting exactly the content we wanted, spending 30 minutes of the shoot as an off camera interviewer of Kurt, and schlepping props and products around in Sun Devil Stadium, it was the best I could do.

It should provide a cool look behind the scenes.  A lot goes into these shoots.  For example:

• Weather. We were shooting outside, and had to get a great day (of course we did, it was Phoenix in January!).
• The elements. Not the weather elements, but things like being in the glide path for Sky Harbor International, or people ignoring the signs and walking through the stadium (the backdrop for our entire shoot).
• Adjustments. Scripts and scenes and wardrobe… all of it changes a lot and fast to stay on a schedule.
• Crew. There were a lot of us.  Everyone had a role.  Mine is to ensure we captured the essence of the partnership and Amway and Nutrilite brands within the personality of Kurt and for the target audience for each piece.

Despite the work, you’ll see that there is time for fun – catch with Kurt between set ups, or even being the off camera receiver of some of his bullets.  By the way, there is normal, former pro zip to each pass and then when promoted there is “you better have receiver gloves on or you will drop the pass AND get blisters” zip!

I’ve narrowed this video down to the first day only as day two was on location and for viral video purposes.  Trust me, there was great stuff catpured there, but I can’t spill the beans and share any of that right now.  You’ll just have to wait!

For now, enjoy this sometimes bumpy, low quality, can’t really hear anything but can see a lot version of a day on set with Kurt Warner.