Kurt Warner – Nutrilite’s Game Changer
Category: Amway, Center for Optimal Health, Kurt Warner, Nutrilite, Nutrilite Health Institute, Uncategorized, nutrilite center for optimal health
By: Andy Gamm
Back on the road again, but let me tell you, these Kurt Warner road trips are the best part of my job. It’s tough to live out of a suitcase one-third of the year to date, but for the fifth straight month in the first five months of our partnership with our two-time Pro Football MVP and World Champion, I’m writing you from a Kurt appearance. Where are we today? The Nutrilite Center for Optimal Health in Buena Park, CA.
Kurt Warner Day at Nutrilite COH
One of the amazing things about Kurt is how he – and his entire family – has deep dived straight into our partnership. You hear marketers talk about people living the brand, being the brand… well with Kurt that is an absolute fact. He has deeply embraced Nutrilite and Amway, the products, brands and relationships and it has IBOs and employees alike thrilled. Rightfully so. He was tailor made for our company.
So, why is he here today? One thing we really like to do with our Nutrilite partners is to bring them out here to our beautiful COH facility in sunny Southern California. So Mark Nelson – Director of Health Marketing for North America, Anna Bryce – Public Relations Specialist for Amway North America, and I flew to Phoenix to pick up Kurt, his wife Brenda and their oldest daughter Jesse for a day with Dr. Sam Rehnborg, Sean Foy, Diane Paetz, Dr. Kip Johnson, Micheline Vargas, Bob Tully and the entire Nutrilite team (apologies to anyone I didn’t name by name).
Dr. Sam, Diane and Sean talk with Kurt and Jesse at breakfast.
Our day started with the wonderful, in-depth Nutrilite health assessments. An extensive blood panel, health history questionnaire, carotid artery ultrasound, genetic testing and blood pressure check. After a refreshing, healthy breakfast, it was off for the fitness assessment portion. Grip strength, cardio test (and recovery heart rate check), core strength, measurements, bone density scan, body fat analysis – all very eye opening for world traveling brand managers like me who don’t always take enough time for optimal health first! And each of the Warner’s really learned a lot as well.
From there it was on to the educational part of the day. What struck me as Kurt, Brenda and Jesse watched the “The Perfect Balance” video was how amazed they were at the work we are doing with third world countries and the way we work every day to help people live better lives. I know they knew that already – it is one of the reasons Kurt was so excited to partner with us – but it really seemed to hit home and that was conveyed in Kurt’s speech to employees later. It wasn’t just about how our products help others, but our practices, how we build communities around our farms – to borrow a football term – the whole nine yards.
Bob Tully gave his usual fantastic tour of the facilities and what always strikes me - especially this time as I watched Kurt and crew take it all in – is how impressive we really are. Our strict controls, the process from seed to supplement (a favorite of mine is when Bob makes some tablets that quickly and simply defines the manufacturing process), the many hands that work in concert to create world-class products… it is amazing. And for Kurt it was a great view of the behind the scenes work it takes to create the products he loves. The best part of this portion was closing with personalized Double X cases for Kurt, Brenda and Jesse.
Kurt listens to Bob Tully talk about how Nutrilite goes from seed to supplement.
From the tour, it was off to lunch with the executive staff. Each member of the staff took the time to introduce him/herself to the Warner’s. Every one of them claimed to have “the best job” in the world! I love it. And it’s true. That is what working here feels like. I watched the Warner’s as each person gave their intro and saw how everyone was leaving a lasting, favorable impression for them. However, the best part wasn’t hearing my peers joke about not having to live in Michigan, or speak about how much regard they hold our company in, rather it was hearing Kurt, Brenda and Jesse introduce themselves.
Now, I’ve been around them a lot in five months. And I’ve had the privilege of getting to know them personally. But every time they speak, they add another golden nugget, a reminder of how tailor made our partnership truly is. Kurt talked about how impressed he is with the company and thanked us for treating him better than any partner ever has. Brenda shared some of her amazing story and talked about her autobiography, which comes out in September. Jesse impressed with what she is doing and her hopes and dreams. And they related it all back to including in their lives only the best partners. You can be very proud that we are one of the few.
That introduction exercise was the perfect pre-cursor to my favorite part of the day – the speech to the Nutrilite staff. Jim Siewertsen kicked it off and got the crowd pumped with a quick sales announcement. He introduced Mark Nelson, who spoke about how we sought out a partnership and how Kurt always rose to the top, despite reviewing one hundred or so candidates. I even got in on the parade, getting the true honor to introduce Kurt, Brenda and Jesse. And I say that whole-heartedly. It is an absolute privilege for me to manage this partnership.
Kurt answers questions after a rousing "Game Changer" speech.
Of course, the main event was the best. Kurt gave a stirring speech, talking about how he, Brenda, and their family set out to touch lives. He talked about people on his teams, their kids, and our company being “Game Changers.” That we are the people he wants to be associated with because we are not about ourselves but the betterment of others… the team so to speak that changes the game. Wow! He never ceases to amaze me with his keen sense for tying together an experience and relating it to his audience. Speaking of which, the fun came when we went open mic. Several people asked questions of Kurt and Brenda, funny, serious and in between. To see the engagement and pride of the employees was really rewarding. To close it out, Dr. Sam said some very nice words about the relationship and presented the Warner’s with his book – “The Nutrilite Story.”
Our day wrapped up with some personalized conversation between the Warner’s and some of Nutrilite’s brightest experts – Micheline Vargas and Dr. Kip Johnson. It was a chance to learn more specifics about the power of supplementing a healthy, food first diet and for each of the Warner’s to ask questions that pertained to their daily nutrition. I know I’m excited too for the Warner’s to get all of their results and have their personal consultations in a few weeks. Me? I’m a bit afraid I’m going to be scolded for not being optimal enough!
After picking out some gifts from the great COH Gift Shop, we flew the Warner’s back to Phoenix and landed safely back here in GR ourselves. Left with more great reports of how perfect this partnership is and knowing that we are even more than Kurt expected from a partner.
Kurt and Brenda listen to Nutrilite executive staff introductions.
In the coming weeks, be sure to check the You Tube Amway channel as well as the Resource Center on Amway.com for numerous Kurt videos. He talks about the partnership, the Nutrilite brand, our products and One by One. In addition, don’t miss the new posters, football cards and authentic Nutrilite Kurt Warner jerseys that we have for sale. Proceeds on the jerseys go to support The Warner’s First Things First Foundation.
That’s it for now. A special thanks to the entire Nutrilite team for a great experience for our amazing Brand Ambassafor. Until next time…
