Live from the Reebok Grand Prix
Category: Jenn Stuczynski, Nutrilite, Reebok Grand Prix, randall's island, track and field
Okay, so it's not so live anymore thanks to technical issues… but I did capture these thoughts live at the Nutrilite sponsored Reebok Grand Prix held on Randall's Island in New York City this past weekend.
We had a picture perfect day for educating over ten thousand consumers about the Nutrilite brand. It was sunny and warm with a pleasant breeze and the crowd was steady and heavy from noon until well after the gates were opened for the main event.
The Nutrilite tent was brimming with people excited to try our samples and learn more about the brand. The rocket packs – as they always are – were a tremendous hit, offering cool, thirst-quenching grape sports drink to old and young alike. Inside the booth, eager consumers received a Nutrilite track bag, a branded, exclusively designed event t-shirt, and noise-making thunder sticks.
Concentrated Fruits and Vegetables and Rhodiola sample cards were a huge hit, as were the ROC2O Antioxidant Enhanced Stick Packs. But the show-stealer's were the sports drink and the peanut butter pretzel and chocolate nut roll energy bars. Attendees were heard raving about the drink and bars even after the meet started and the rocket packs roamed the concourse throughout the event.
As for the meet itself, well, it was another solid showing for Jenn Stuczynski, Nutrilite's pole vaulter extraordinaire. Jenn easily whipped all contenders with a nice 4.81m (15 feet, 9 and 1/4 inch for the metrically challenged) and made some great attempts at her own American record. Had the wind stayed firmly at her back instead of crossing and swirling a bit, my gut says she would have made the 4.93m (16 feet, 2 inches) she was trying to clear.
In the end, she didn't quite make it, but her 4.81 was the highest in the world so far this year.
After her victory, Jenn spent some time with VIPs in the Nutrilite VIP area, high above the track (what a great bird's eye view of the festivities by the way) and then took 45 minutes with the crowd in a tent on the concourse. She interacted with kids, prospective vaulters and adults alike, once again representing the Nutrilite brand with class.
The rest of the event was a thrill to be a part of as well. Tyson Gay turned in one of the fastest 200m times ever and several other events went to the wire.
Be sure to check us out this coming Sunday as we are on the road with the Nutrilite mobile brand experience for our final Track & Field event of the season – the Prefontaine Classic. The Pre will be seen live, this Sunday on NBC, from 2 to 4 EDT. Our own Sanya Richards will be running in what looks to be a fantastic 400m field.